# Tolans Brand Identity

A complete profile of **Tolans**'s visual system — colors, typography, components, and personality — extracted from https://www.tolans.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tolans
- Machine-readable JSON: https://characterquilt.com/branding/tolans.json
- Per-page llms.txt: https://characterquilt.com/branding/tolans/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E2E0C3 |
| Accent | #3898EC |
| Body Font | Gt America |
| Heading Font | Gt America |

## Color Palette

- primary: #E2E0C3
- secondary: #0082F3
- accent: #3898EC
- background: #F4F2E7
- textPrimary: #000000
- link: #3898EC

## Typography

- primary: Gt America — https://fonts.google.com/specimen/Gt+America
- heading: Gt America — https://fonts.google.com/specimen/Gt+America

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%201014%20317%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M528.59%20311.242V0.880554H442.283V311.242H528.59ZM615.229%20316.378C570.794%20316.378%20540.886%20290.693%20540.886%20252.593C540.886%20233.33%20546.44%20219.203%20558.403%20208.929C571.221%20197.799%20591.73%20190.521%20622.92%20185.812L681.028%20177.25V167.833C681.028%20151.565%20672.91%20143.86%20658.383%20143.86C641.72%20143.86%20633.175%20152.421%20631.893%20169.545H547.722C551.567%20119.887%20592.584%2092.0615%20658.81%2092.0615C733.154%2092.0615%20767.335%20119.459%20767.335%20180.675V258.587C767.335%20279.563%20769.472%20300.111%20772.462%20311.241H689.573C687.437%20301.395%20686.582%20291.549%20686.582%20279.991C675.474%20302.251%20647.701%20316.378%20615.229%20316.378ZM650.692%20265.008C670.346%20265.008%20684.019%20253.022%20684.019%20235.898V215.35L659.238%20220.059C637.874%20224.34%20627.62%20232.473%20627.62%20245.316C627.62%20256.874%20637.02%20265.008%20650.692%20265.008ZM788.082%20311.242V97.1999H871.398V137.44C886.78%20107.046%20909.852%2092.0628%20941.47%2092.0628C987.187%2092.0628%201010.69%20121.601%201010.69%20178.964V311.242H924.379V192.235C924.379%20166.978%20917.116%20155.848%20900.452%20155.848C883.362%20155.848%20874.389%20168.69%20874.389%20193.519V311.242H788.082ZM313.826%20316.378C249.309%20316.378%20196.756%20279.135%20196.756%20203.364C196.756%20127.593%20249.309%2092.0615%20313.826%2092.0615C378.343%2092.0615%20430.896%20127.593%20430.896%20203.364C430.896%20279.135%20378.343%20316.378%20313.826%20316.378ZM313.826%20260.299C333.907%20260.299%20345.871%20242.319%20345.871%20203.364C345.871%20164.408%20333.907%20148.141%20313.826%20148.141C293.745%20148.141%20281.781%20164.408%20281.781%20203.364C281.781%20242.319%20293.745%20260.299%20313.826%20260.299ZM264.572%2077.505V7.29903H6.93213V77.505H91.103V311.24H180.401V77.505H264.572Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%2044%2C%2044)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/668499ce7cef6042b2f1a2bc/67abc293ae0b7cdabf4a1f2c_icon%20-%20edid%20this%20(2).png
- Social card (og:image): https://cdn.prod.website-files.com/668499ce7cef6042b2f1a2bc/69b30998087b88aa94be34f7_ec0d4831b229335a2b810ba79da07556_tolan-og-image.jpg

## UI Components

- buttonPrimary: background=#F4F2E7, textColor=#474744, borderColor=#E2E0C3, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#474744, borderRadius=12px, shadow=none

## Brand Personality

Tone: playful · Energy: medium · Audience: tech-savvy individuals interested in AI and companionship apps

## Tolans Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Designing Tolan, Part 1: Characters | Tolans.com**
  - Image: https://cdn.prod.website-files.com/66cb85c5ecc3e28071ee3c12/67bf88e46d1aa3dffded85ce_image%20(5)%20(1).png
  - Source: https://www.tolans.com/relay/designing-tolan-part-1-characters
- **Designing Tolan, Part 1: Characters | Tolans.com**
  - Image: https://cdn.prod.website-files.com/66cb85c5ecc3e28071ee3c12/67bf7833855eca76191f5b29_image%20(6)%20(1).png
  - Source: https://www.tolans.com/relay/designing-tolan-part-1-characters
- **How We Claudified Our iOS App Without Wrecking Our Codebase | Tolans.com**
  - Image: https://cdn.prod.website-files.com/668499ce7cef6042b2f1a2bc/678e7ce218998960abda8b2a_blog-post-cover%402x.jpg
  - Source: https://www.tolans.com/relay/how-we-claudified-our-ios-app-without-wrecking-our-codebase
- **Designing Tolan, Part 1: Characters | Tolans.com**
  - Image: https://cdn.prod.website-files.com/66cb85c5ecc3e28071ee3c12/67bf098b6a89e4b764e7f187_tolan-characters-5.jpg
  - Source: https://www.tolans.com/relay/designing-tolan-part-1-characters
- **Blog | Tolan: Alien Best Friend**
  - Image: https://cdn.prod.website-files.com/66cb85c5ecc3e28071ee3c12/67bf0599689b3411d4361dec_tolan-thumbnail-1.jpg
  - Source: https://www.tolans.com/blog
- **Designing Tolan, Part 1: Characters | Tolans.com**
  - Image: https://cdn.prod.website-files.com/66cb85c5ecc3e28071ee3c12/67bf0961689b3411d439bec9_tolan-characters-4.jpg
  - Source: https://www.tolans.com/relay/designing-tolan-part-1-characters

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gt America",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E2E0C3",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#F4F2E7",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gt America",
      "heading": "Gt America"
    },
    "fontStacks": {
      "heading": [
        "Gt America",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Gt America",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Gt America",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F4F2E7",
      "textColor": "#474744",
      "borderColor": "#E2E0C3",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#474744",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%201014%20317%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M528.59%20311.242V0.880554H442.283V311.242H528.59ZM615.229%20316.378C570.794%20316.378%20540.886%20290.693%20540.886%20252.593C540.886%20233.33%20546.44%20219.203%20558.403%20208.929C571.221%20197.799%20591.73%20190.521%20622.92%20185.812L681.028%20177.25V167.833C681.028%20151.565%20672.91%20143.86%20658.383%20143.86C641.72%20143.86%20633.175%20152.421%20631.893%20169.545H547.722C551.567%20119.887%20592.584%2092.0615%20658.81%2092.0615C733.154%2092.0615%20767.335%20119.459%20767.335%20180.675V258.587C767.335%20279.563%20769.472%20300.111%20772.462%20311.241H689.573C687.437%20301.395%20686.582%20291.549%20686.582%20279.991C675.474%20302.251%20647.701%20316.378%20615.229%20316.378ZM650.692%20265.008C670.346%20265.008%20684.019%20253.022%20684.019%20235.898V215.35L659.238%20220.059C637.874%20224.34%20627.62%20232.473%20627.62%20245.316C627.62%20256.874%20637.02%20265.008%20650.692%20265.008ZM788.082%20311.242V97.1999H871.398V137.44C886.78%20107.046%20909.852%2092.0628%20941.47%2092.0628C987.187%2092.0628%201010.69%20121.601%201010.69%20178.964V311.242H924.379V192.235C924.379%20166.978%20917.116%20155.848%20900.452%20155.848C883.362%20155.848%20874.389%20168.69%20874.389%20193.519V311.242H788.082ZM313.826%20316.378C249.309%20316.378%20196.756%20279.135%20196.756%20203.364C196.756%20127.593%20249.309%2092.0615%20313.826%2092.0615C378.343%2092.0615%20430.896%20127.593%20430.896%20203.364C430.896%20279.135%20378.343%20316.378%20313.826%20316.378ZM313.826%20260.299C333.907%20260.299%20345.871%20242.319%20345.871%20203.364C345.871%20164.408%20333.907%20148.141%20313.826%20148.141C293.745%20148.141%20281.781%20164.408%20281.781%20203.364C281.781%20242.319%20293.745%20260.299%20313.826%20260.299ZM264.572%2077.505V7.29903H6.93213V77.505H91.103V311.24H180.401V77.505H264.572Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%2044%2C%2044)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/668499ce7cef6042b2f1a2bc/67abc293ae0b7cdabf4a1f2c_icon%20-%20edid%20this%20(2).png",
    "ogImage": "https://cdn.prod.website-files.com/668499ce7cef6042b2f1a2bc/69b30998087b88aa94be34f7_ec0d4831b229335a2b810ba79da07556_tolan-og-image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Tolan'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Watch the Trailer",
      "reasoning": "Button #1 'Watch the Trailer' has a vibrant background color (#F4F2E7) and action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Download on theApp Store",
      "reasoning": "Button #2 'Download on the App Store' has a different background color (#FFFFFF) and serves as a secondary action, suitable for users interested in downloading the app."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI and companionship apps"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Tolan'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```