# Top Road Brand Identity

A complete profile of **Top Road**'s visual system — colors, typography, components, and personality — extracted from https://toproad.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/top-road
- Machine-readable JSON: https://characterquilt.com/branding/top-road.json
- Per-page llms.txt: https://characterquilt.com/branding/top-road/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #15190D |
| Body Font | LT Superior |
| Heading Font | LT Superior |

## Color Palette

- primary: #3898EC
- secondary: #0050BD
- accent: #15190D
- background: #FFFFFF
- textPrimary: #15190D
- link: #FFDEDE

## Typography

- primary: LT Superior — https://fonts.google.com/specimen/LT+Superior
- heading: LT Superior — https://fonts.google.com/specimen/LT+Superior

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67db7b681501865ec27099b6/67df8c9bff0309089a44937e_TOP%20ROAD%20Logo%20(138%20x%2050%20px).svg
- Favicon: https://cdn.prod.website-files.com/67db7b681501865ec27099b6/685e3891ee48757fe4ce5d0f_top%20road%20favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/67db7b681501865ec27099b6/687058e5d4921292d4ec9749_top%20road%20screenshot.png

## UI Components

- buttonPrimary: background=#15190D, textColor=#FFFFFF, borderColor=#000000, borderRadius=32px, shadow=none
- buttonSecondary: background=#EAECE4, textColor=#15190D, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Top Road Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Contact Top Road AI Team**
  - Image: https://cdn.prod.website-files.com/67db7b681501865ec27099b6/690c120bc8ee9aa910a31927_1.png
  - Source: https://toproad.ai/contact
- **Contact Top Road AI Team**
  - Image: https://cdn.prod.website-files.com/67db7b681501865ec27099b6/690c120be436be7fb22927cc_sam%20headshot%20pink%20and%20orange.png
  - Source: https://toproad.ai/contact
- **One of the Earliest GPT Creators Grew to More Than $10K per Month**
  - Image: https://cdn.prod.website-files.com/67db7b681501865ec2709a38/6931b392628f01034d487900_Screenshot%202025-12-05%20at%2012.06.30%E2%80%AFam.png
  - Source: https://toproad.ai/blog/one-of-the-earliest-gpt-creators-grew-to-more-than-10k-per-month
- **Top Road**
  - Image: https://cdn.prod.website-files.com/67db7b681501865ec27099b6%2F684973e661aef5593d0e7adf_Subscribe%20demo-poster-00001.jpg
  - Source: https://toproad.ai/
- **Blog**
  - Image: https://cdn.prod.website-files.com/67db7b681501865ec2709a38/69bb3d615cf64bc4cfb2a077_blog%20image%20-%20map.png
  - Source: https://toproad.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "LT Superior",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#0050BD",
    "accent": "#15190D",
    "background": "#FFFFFF",
    "textPrimary": "#15190D",
    "link": "#FFDEDE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "LT Superior",
      "heading": "LT Superior"
    },
    "fontStacks": {
      "heading": [
        "LT Superior",
        "sans-serif"
      ],
      "body": [
        "LT Superior",
        "sans-serif"
      ],
      "paragraph": [
        "LT Superior",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#15190D",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EAECE4",
      "textColor": "#15190D",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67db7b681501865ec27099b6/67df8c9bff0309089a44937e_TOP%20ROAD%20Logo%20(138%20x%2050%20px).svg",
    "favicon": "https://cdn.prod.website-files.com/67db7b681501865ec27099b6/685e3891ee48757fe4ce5d0f_top%20road%20favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67db7b681501865ec27099b6/687058e5d4921292d4ec9749_top%20road%20screenshot.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Top Road'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Join Free",
      "reasoning": "Button #1 'Join Free' is likely the primary CTA due to its action-oriented text and prominent dark background, which stands out against the light page background."
    },
    "secondary": {
      "index": 6,
      "text": "$90 monthlyJoin Business",
      "reasoning": "Button #6 '$90 monthlyJoin Business' is selected as secondary due to its different background color (#EAECE4) and supporting action text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Top Road'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```