# Topkey Brand Identity A complete profile of **Topkey**'s visual system — colors, typography, components, and personality — extracted from https://www.topkey.io/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/topkey - Machine-readable JSON: https://characterquilt.com/branding/topkey.json - Per-page llms.txt: https://characterquilt.com/branding/topkey/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #11163D | | Accent | #E1FB45 | | Body Font | Arial | | Heading Font | Arial | ## Color Palette - primary: #11163D - secondary: #E1FB45 - accent: #E1FB45 - background: #FFFFFF - textPrimary: #676A83 - link: #676A83 ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Arial — https://fonts.google.com/specimen/Arial ## Visual Assets - Logo: https://cdn.prod.website-files.com/68cd99e1724b0c58263e72a1/68d2e1976473aa56f02b7857_Logo.svg - Favicon: https://cdn.prod.website-files.com/68cd99e1724b0c58263e72a1/68d2dbc8d102343486def66d_fav.png - Social card (og:image): https://cdn.prod.website-files.com/68cd99e1724b0c58263e72a1/69558fad7da98b10dadb4e1f_Template%201_%20General%20Topkey..png ## UI Components - input: background=transparent, textColor=#11163D, borderColor=null, borderRadius=8px, shadow=none - buttonPrimary: background=#E1FB45, textColor=#11163D, borderColor=#E1FB45, borderRadius=12px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: Vacation & Short-Term Rental Managers ## Topkey Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Expense Management Options for Vacation Rental Managers** - Image: https://cdn.prod.website-files.com/68dedd61b4c93547ffa929d6/68fa7657afdd6d80703f14e7_67a62dc7720ef9103a34118a_towfiqu-barbhuiya-nApaSgkzaxg-unsplash.jpeg - Source: https://www.topkey.io/blog/expense-management-options-for-vacation-rental-managers - **Topkey Now Integrates with OwnerRez: Transforming Financial Management for Vacation Rental Managers** - Image: https://cdn.prod.website-files.com/68dedd61b4c93547ffa929d6/68fa765fe07d86abd317c882_6839efefb2063b1663be88a0_Untitled%2520design%2520(7).png - Source: https://topkey.io/blog/topkey-now-integrates-with-ownerrez - **The 100 Collection Summit** - Image: https://cdn.prod.website-files.com/68dedd61b4c93547ffa929d6/68fa75eba3a23e0e50f4da19_671a80d688c4b1c01b7b9ea3_100_Collex_Logo_Gold_Type.png - Source: https://topkey.io/events/the-100-collection-summit - **Financial Automation Guides, STR Accounting Tips & Property Management Insights | Topkey Blog** - Image: https://cdn.prod.website-files.com/68dedd61b4c93547ffa929d6/68fa766161223c0abfdf91f3_6841ed7fe74e59226aeaf35e_2.png - Source: https://topkey.io/blog - **VTSTRA Conference** - Image: https://cdn.prod.website-files.com/68dedd61b4c93547ffa929d6/68fa75ebb1b36240cc611011_66cbb048d2506cc5e0741ce6_west%2520dover.webp - Source: https://topkey.io/events/vtstra-conference - **Charge Card, Credit Card, or Debit Card? The Best Payment Methods for Vacation Rental Property Managers** - Image: https://cdn.prod.website-files.com/68dedd61b4c93547ffa929d6/68fa7655ea7544e8e72a81b5_682f554f7ae5eeb790e33cc0_2.png - Source: https://topkey.io/blog/charge-card-credit-card-or-debit-card ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Foundersgrotesk", "role": "unknown" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#11163D", "secondary": "#E1FB45", "accent": "#E1FB45", "background": "#FFFFFF", "textPrimary": "#676A83", "link": "#676A83" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Arial" }, "fontStacks": { "heading": [ "Foundersgrotesk", "Arial", "sans-serif" ], "body": [ "Foundersgrotesk", "Arial", "sans-serif" ], "paragraph": [ "Foundersgrotesk", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "76px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#11163D", "borderColor": null, "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E1FB45", "textColor": "#11163D", "borderColor": "#E1FB45", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/68cd99e1724b0c58263e72a1/68d2e1976473aa56f02b7857_Logo.svg", "favicon": "https://cdn.prod.website-files.com/68cd99e1724b0c58263e72a1/68d2dbc8d102343486def66d_fav.png", "ogImage": "https://cdn.prod.website-files.com/68cd99e1724b0c58263e72a1/69558fad7da98b10dadb4e1f_Template%201_%20General%20Topkey..png" }, "__llm_logo_reasoning": { "selectedIndex": 63, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Topkey'.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #E1FB45, which is consistent with the site's accent color, and has action-oriented text 'Book a demo'." }, "secondary": { "index": 3, "text": "Log in", "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves a secondary action 'Log in'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Vacation & Short-Term Rental Managers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Topkey'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```