# Topship Brand Identity A complete profile of **Topship**'s visual system — colors, typography, components, and personality — extracted from https://topship.africa/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/topship - Machine-readable JSON: https://characterquilt.com/branding/topship.json - Per-page llms.txt: https://characterquilt.com/branding/topship/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0D6EFD | | Accent | #22428F | | Body Font | General Sans | | Heading Font | General Sans | ## Color Palette - primary: #0D6EFD - secondary: #FFD708 - accent: #22428F - background: #FFFFFF - textPrimary: #22428F - link: #22428F ## Typography - primary: General Sans — https://fonts.google.com/specimen/General+Sans - heading: General Sans — https://fonts.google.com/specimen/General+Sans ## Visual Assets - Logo: https://topship.africa/static/media/topship-blue-logo.9733b0b7ad5e48503eb3b8b773fa4887.svg - Favicon: https://topship.africa/favicon.ico ## UI Components - input: background=#FFFFFF, textColor=#6B6B6B, borderColor=#E7E4E4, borderRadius=12px, shadow=none - buttonPrimary: background=#22428F, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFD708, textColor=#22428F, borderColor=#FFD708, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and individuals seeking delivery services ## Topship Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Topship Blog How To Ship From Nigeria To Canada - Topship Blog** - Image: https://i0.wp.com/blog.topship.africa/wp-content/uploads/2024/03/Screenshot-2024-03-22-at-16.41.19.png?resize=2880%2C1470&ssl=1 - Source: https://blog.topship.africa/how-to-ship-from-nigeria-to-canada/ - **Topship Blog packages Archives - Topship Blog** - Image: https://i0.wp.com/blog.topship.africa/wp-content/uploads/2024/05/BLOG-BANNER-DO-scaled.jpg?fit=2560%2C1341&ssl=1 - Source: https://blog.topship.africa/tag/packages/ - **Topship Blog How To Attract Clients From All Over The World - Topship Blog** - Image: https://i0.wp.com/blog.topship.africa/wp-content/uploads/2022/03/LEVEL-UP-NEWS.jpg?fit=2402%2C1258&ssl=1 - Source: https://blog.topship.africa/how-to-attract-clients-from-all-over-the-world/ - **Topship Blog How To Conveniently Ship From Nigeria to Kenya 🇰🇪 - Topship Blog** - Image: https://blog.topship.africa/wp-content/uploads/2024/06/KENY-scaled.jpg - Source: https://blog.topship.africa/how-to-ship-from-nigeria-to-kenya/ - **Topship Blog Product Updates Archives - Topship Blog** - Image: https://i0.wp.com/blog.topship.africa/wp-content/uploads/2024/08/SERVICES-scaled.jpg?fit=2560%2C1341&ssl=1 - Source: https://blog.topship.africa/category/product-updates/ - **Topship Blog Shipping Tips Archives - Topship Blog** - Image: https://i0.wp.com/blog.topship.africa/wp-content/uploads/2024/10/PEAK-PERIOD-BLOG-scaled.jpg?fit=2560%2C1341&ssl=1 - Source: https://blog.topship.africa/category/shipping-tips/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "General Sans", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#0D6EFD", "secondary": "#FFD708", "accent": "#22428F", "background": "#FFFFFF", "textPrimary": "#22428F", "link": "#22428F" }, "typography": { "fontFamilies": { "primary": "General Sans", "heading": "General Sans" }, "fontStacks": { "heading": [ "General Sans", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ], "body": [ "General Sans", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "General Sans", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "86px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#6B6B6B", "borderColor": "#E7E4E4", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonPrimary": { "background": "#22428F", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFD708", "textColor": "#22428F", "borderColor": "#FFD708", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://topship.africa/static/media/topship-blue-logo.9733b0b7ad5e48503eb3b8b773fa4887.svg", "favicon": "https://topship.africa/favicon.ico", "ogImage": null, "logoHref": "/", "logoAlt": "topship logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Topship Africa'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "Get Started", "reasoning": "Button #4 ('Get Started') is the primary CTA due to its vibrant blue color (#22428F), which aligns with the brand's accent color, and its action-oriented text encouraging users to begin using the service." }, "secondary": { "index": 2, "text": "Subscribe", "reasoning": "Button #2 ('Subscribe') serves as the secondary CTA. It has a different background color (#FFD708) and offers a supportive action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and individuals seeking delivery services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Topship Africa'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```