# Torus Brand Identity A complete profile of **Torus**'s visual system — colors, typography, components, and personality — extracted from https://www.torus.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/torus - Machine-readable JSON: https://characterquilt.com/branding/torus.json - Per-page llms.txt: https://characterquilt.com/branding/torus/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFFF00 | | Accent | #B3D4FC | | Body Font | Century Gothic | | Heading Font | CircularXX Book | ## Color Palette - primary: #FFFF00 - secondary: #F0F8FF - accent: #B3D4FC - background: #FFFFFF - textPrimary: #000000 - link: #B3D4FC ## Typography - primary: Century Gothic — https://fonts.google.com/specimen/Century+Gothic - heading: CircularXX Book — https://fonts.google.com/specimen/CircularXX+Book ## Visual Assets - Logo: 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- Favicon: https://www.torus.co/icons/apple-touch-icon.png?v=1 - Social card (og:image): https://www.datocms-assets.com/93357/1739376293-ab_torus_spin_studio_4-1.jpg?auto=format&fit=max&w=1200 ## UI Components - input: background=#FFFFFF, textColor=#232221, borderColor=#E2E0DC, borderRadius=3px, shadow=none - buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=100px, shadow=none - buttonSecondary: background=#403E3A, textColor=#FFFFFF, borderRadius=100px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking energy solutions ## Torus Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **A Few of My Favorite Spaces: The Torus | Scientific American** - Image: https://static.scientificamerican.com/blogs/assets/roots-of-unity/File/We_Can_Do_It_Torus.jpg?w=300 - Source: https://www.scientificamerican.com/blog/roots-of-unity/a-few-of-my-favorite-spaces-the-torus/ - **Torus - Adapting to a changing world – Customer Annual Report 2023/24** - Image: https://torus.co.uk/storage/app/uploads/public/66f/ea1/f1b/thumb_1605_1080_0_0_0_auto.jpg - Source: https://torus.co.uk/news/post/annualreport23_24 - **Torus - Customer Annual Report 2024 to 2025 is published** - Image: https://www.torus.co.uk/storage/app/uploads/public/68d/fc8/98e/thumb_1709_1080_0_0_0_auto.jpg - Source: https://www.torus.co.uk/news/post/customer-annual-report-2024-to-2025 - **National Spherical Torus Experiment (NSTX) Torus Design, Fabrication and Assembly - UNT Digital Library** - Image: https://digital.library.unt.edu/ark:/67531/metadc625442/m1/1/small_res/ - Source: https://digital.library.unt.edu/ark:/67531/metadc625442/ - **Torus shapes PSD, High Quality Free PSD Templates for Download | Freepik** - Image: https://img.freepik.com/free-psd/color-year-2022-landing-page-template_23-2149230128.jpg?semt=ais_hybrid&w=740&q=80 - Source: https://www.freepik.com/psd/torus-shapes ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Century Gothic", "role": "body" }, { "family": "CircularXX Book", "role": "heading" }, { "family": "CircularXX Regular", "role": "body" } ], "colors": { "primary": "#FFFF00", "secondary": "#F0F8FF", "accent": "#B3D4FC", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#B3D4FC" }, "typography": { "fontFamilies": { "primary": "Century Gothic", "heading": "CircularXX Book" }, "fontStacks": { "heading": [ "CircularXX Book", "Century Gothic", "centurygothic", "applegothic", "sans-serif" ], "body": [ "CircularXX Regular", "Century Gothic", "centurygothic", "applegothic", "sans-serif" ], "paragraph": [ "CircularXX Regular", "Century Gothic", "centurygothic", "applegothic", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "18px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#232221", "borderColor": "#E2E0DC", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonPrimary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#403E3A", "textColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.torus.co/icons/apple-touch-icon.png?v=1", "ogImage": "https://www.datocms-assets.com/93357/1739376293-ab_torus_spin_studio_4-1.jpg?auto=format&fit=max&w=1200", "logoHref": "/", "logoAlt": "Torus Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand name 'Torus', and links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Sign Up", "reasoning": "Button #2 ('Sign Up') is selected as the primary CTA because it has action-oriented text and a unique transparent background with a white border, making it stand out among the other buttons." }, "secondary": { "index": 1, "text": "Faster to Deploy", "reasoning": "Button #1 ('Faster to Deploy') is chosen as the secondary button due to its distinct neutral background color (#403E3A), which is different from the primary button's transparent background." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking energy solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand name 'Torus', and links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```