# Tovala Brand Identity

A complete profile of **Tovala**'s visual system — colors, typography, components, and personality — extracted from http://www.tovala.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tovala
- Machine-readable JSON: https://characterquilt.com/branding/tovala.json
- Per-page llms.txt: https://characterquilt.com/branding/tovala/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F0DAC9 |
| Accent | #FF6A1B |
| Body Font | Soehne |
| Heading Font | Soehne |

## Color Palette

- primary: #F0DAC9
- secondary: #1863DC
- accent: #FF6A1B
- background: #F9F9F6
- textPrimary: #39392D
- link: #FF6A1B

## Typography

- primary: Soehne — https://fonts.google.com/specimen/Soehne
- heading: Soehne — https://fonts.google.com/specimen/Soehne

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20283%2037%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-sentry-element%3D%22svg%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22height%3A%20100%25%3B%20width%3A%20100%25%3B%22%20aria-hidden%3D%22false%22%20aria-label%3D%22Tovala%20Logo%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0.976562%2012.3347H13.2801V0H0.976562V12.3347ZM25.5879%200V12.3347H37.8957V0H25.5879ZM0.976562%2037H13.2801V24.6653H0.976562V37ZM25.5879%2037H37.8957V24.6653H25.5879V37Z%22%20fill%3D%22%23FF6A1B%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20106%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M136.516%2018.5C136.516%207.548%20129.681%200%20120.304%200C110.927%200%20104.039%207.548%20104.039%2018.5C104.039%2029.452%20110.927%2037%20120.304%2037C129.681%2037%20136.516%2029.452%20136.516%2018.5ZM108.818%2018.5C108.818%2010.0064%20113.568%204.25089%20120.304%204.25089C127.04%204.25089%20131.79%2010.0064%20131.79%2018.5C131.79%2026.9936%20127.048%2032.7491%20120.304%2032.7491C113.56%2032.7491%20108.818%2026.9936%20108.818%2018.5Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.71%2036.449V4.74823H95.8358V0.550781H66.7969V4.74823H78.931V36.449H83.71Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M155.317%2036.449L141.693%200.550781H146.833L157.909%2030.4509L168.985%200.550781H173.875L160.338%2036.449H155.317Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M218.969%2036.449H241.621V32.2516H223.76V0.550781H218.969V36.449Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M268.305%200.550781H263.013L249.193%2036.449H253.985L256.774%2029.1066L256.938%2028.6954H274.29L274.774%2029.9576L277.285%2036.4654H282.121L268.305%200.550781ZM258.534%2024.4774L265.577%205.94867L271.025%2020.0991V20.1238L272.055%2022.8001L272.694%2024.4774H258.534Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M190.283%200.550781H195.571L209.378%2036.4654H204.554L202.044%2029.9576L201.56%2028.6954H184.208L184.044%2029.1066L181.254%2036.449H176.463L190.283%200.550781ZM185.803%2024.4774H199.943L199.304%2022.8001L198.274%2020.1238V20.0991L192.826%205.94867L185.803%2024.4774Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.tovala.com/favicon.ico
- Social card (og:image): https://cdn.tovala.com/tovala.com/social/og-updated-2025.jpg

## UI Components

- input: background=#F9F9F6, textColor=#39392D, borderColor=#E5E7EB, borderRadius=6px, shadow=none
- buttonPrimary: background=#FF6A1B, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#39392D, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: busy professionals and families

## Tovala Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What the Press is Saying About Tovala | Tovala**
  - Image: https://cdn.tovala.com/tovala.com/press/v2/press-item-11.webp
  - Source: https://www.tovala.com/press?srsltid=AfmBOop-C8j8c7wwtrPVzttCJqpzijoTaW1d-VjHdZPCOhaQcBPLiDbR
- **Building Healthy Nutrition Habits on the GLP-1 Journey | Tovala**
  - Image: https://cdn.tovala.com/landing-pages/glp/blog/article-2.webp
  - Source: https://www.tovala.com/glp1/glp-101/building-healthy-nutrition-habits-on-the-glp-1-journey?srsltid=AfmBOoqCFpLJcH9rwpk4oaVXmgyzlIrJt0UeC727Lit5AWRuI7Z9KA7w
- **FAQ – Tovala Support**
  - Image: https://support.tovala.com/hc/theming_assets/01HZPE115HJ383D634MBKB5NWN
  - Source: https://support.tovala.com/hc/en-us/sections/13253626809627-FAQ
- **GLP-1 Blog | Tovala**
  - Image: https://cdn.tovala.com/tovala.com/social/og-updated-2025.jpg
  - Source: https://www.tovala.com/glp1/glp-101?srsltid=AfmBOooEUZDx3zEBdiLs3Akcqtf6o__hvnYZJXnVE5u57amGk5DPkdFz
- **What the Press is Saying About Tovala | Tovala**
  - Image: https://cdn.tovala.com/tovala.com/press/v2/press-item-10.webp
  - Source: https://www.tovala.com/press?srsltid=AfmBOopYEb_NVKTqJkFAQYcsSLuMiN9z0hcJxD6T3srXVg8iUAWZ9kAJ
- **What the Press is Saying About Tovala | Tovala**
  - Image: https://cdn.tovala.com/tovala.com/press/v2/press-item-12.webp
  - Source: https://www.tovala.com/press?srsltid=AfmBOorGZ6_EBzHc3b6mpU4FplcFS9wxQAgm3jlMSNrXOBUeE_DOMtYD

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F0DAC9",
    "secondary": "#1863DC",
    "accent": "#FF6A1B",
    "background": "#F9F9F6",
    "textPrimary": "#39392D",
    "link": "#FF6A1B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif"
      ],
      "body": [
        "Soehne",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Soehne",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "80px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#F9F9F6",
      "textColor": "#39392D",
      "borderColor": "#E5E7EB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF6A1B",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#39392D",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20283%2037%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-sentry-element%3D%22svg%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22height%3A%20100%25%3B%20width%3A%20100%25%3B%22%20aria-hidden%3D%22false%22%20aria-label%3D%22Tovala%20Logo%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0.976562%2012.3347H13.2801V0H0.976562V12.3347ZM25.5879%200V12.3347H37.8957V0H25.5879ZM0.976562%2037H13.2801V24.6653H0.976562V37ZM25.5879%2037H37.8957V24.6653H25.5879V37Z%22%20fill%3D%22%23FF6A1B%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20106%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M136.516%2018.5C136.516%207.548%20129.681%200%20120.304%200C110.927%200%20104.039%207.548%20104.039%2018.5C104.039%2029.452%20110.927%2037%20120.304%2037C129.681%2037%20136.516%2029.452%20136.516%2018.5ZM108.818%2018.5C108.818%2010.0064%20113.568%204.25089%20120.304%204.25089C127.04%204.25089%20131.79%2010.0064%20131.79%2018.5C131.79%2026.9936%20127.048%2032.7491%20120.304%2032.7491C113.56%2032.7491%20108.818%2026.9936%20108.818%2018.5Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.71%2036.449V4.74823H95.8358V0.550781H66.7969V4.74823H78.931V36.449H83.71Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M155.317%2036.449L141.693%200.550781H146.833L157.909%2030.4509L168.985%200.550781H173.875L160.338%2036.449H155.317Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M218.969%2036.449H241.621V32.2516H223.76V0.550781H218.969V36.449Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M268.305%200.550781H263.013L249.193%2036.449H253.985L256.774%2029.1066L256.938%2028.6954H274.29L274.774%2029.9576L277.285%2036.4654H282.121L268.305%200.550781ZM258.534%2024.4774L265.577%205.94867L271.025%2020.0991V20.1238L272.055%2022.8001L272.694%2024.4774H258.534Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M190.283%200.550781H195.571L209.378%2036.4654H204.554L202.044%2029.9576L201.56%2028.6954H184.208L184.044%2029.1066L181.254%2036.449H176.463L190.283%200.550781ZM185.803%2024.4774H199.943L199.304%2022.8001L198.274%2020.1238V20.0991L192.826%205.94867L185.803%2024.4774Z%22%20fill%3D%22%2339392D%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22logo.tsx%22%20style%3D%22fill%3A%20rgb(57%2C%2057%2C%2045)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.tovala.com/favicon.ico",
    "ogImage": "https://cdn.tovala.com/tovala.com/social/og-updated-2025.jpg",
    "logoHref": "/",
    "logoAlt": "Tovala Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage with alt text matching the brand name 'Tovala'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Feed the fam effortlessly",
      "reasoning": "Button #3 has a vibrant brand color (#FF6A1B) and action-oriented text ('Feed the fam effortlessly'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and a common secondary action text ('Get Started'), making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "busy professionals and families"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage with alt text matching the brand name 'Tovala'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```