# Town Brand Identity

A complete profile of **Town**'s visual system — colors, typography, components, and personality — extracted from https://town.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/town
- Machine-readable JSON: https://characterquilt.com/branding/town.json
- Per-page llms.txt: https://characterquilt.com/branding/town/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F9F0D3 |
| Accent | #35765A |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #F9F0D3
- secondary: #D0EEF2
- accent: #35765A
- background: #F9F9F8
- textPrimary: #171717
- link: #D9E5F8

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://www.town.com/marketing/town-logo.png
- Favicon: https://www.town.com/favicon.png
- Social card (og:image): https://town.com/marketing/og/og-assistant-new.png

## UI Components

- input: background=#FDFDFC, textColor=#171717, borderColor=#ECECE9, borderRadius=12px, shadow=none
- buttonPrimary: background=#35765A, textColor=#FFFFFF, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#F9F9F8, textColor=#171717, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Town Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home | Town**
  - Image: https://cdn.sanity.io/images/2wxn8r3s/production/04334c597aa68ec35323637281b0d32ac5eeb25b-4162x2540.jpg
  - Source: https://new.town.com/
- **Home | Town**
  - Image: https://cdn.sanity.io/images/2wxn8r3s/production/bb47edc7027a548c44430cfe0e45e2b93c5eb916-2048x2048.jpg
  - Source: https://new.town.com/
- **Home | Town**
  - Image: https://cdn.sanity.io/images/2wxn8r3s/production/90f39c4795c3c119b816a56d4c0d1c4ffbf6de8e-1578x1398.jpg
  - Source: https://new.town.com/
- **Town Assistant**
  - Image: https://www.town.com/marketing/town-logo.png
  - Source: https://town.com/
- **Updates - Town**
  - Image: https://town.com/marketing/og/og-home.png
  - Source: https://www.town.com/updates
- **Town Assistant**
  - Image: https://town.com/marketing/og/og-assistant-new.png
  - Source: https://www.town.com/terms-of-service

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "diatype",
      "role": "unknown"
    },
    {
      "family": "STK Bureau Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F9F0D3",
    "secondary": "#D0EEF2",
    "accent": "#35765A",
    "background": "#F9F9F8",
    "textPrimary": "#171717",
    "link": "#D9E5F8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "STK Bureau Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "diatype",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "ui-sans-serif"
      ],
      "paragraph": [
        "STK Bureau Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FDFDFC",
      "textColor": "#171717",
      "borderColor": "#ECECE9",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#35765A",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9F9F8",
      "textColor": "#171717",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.town.com/marketing/town-logo.png",
    "favicon": "https://www.town.com/favicon.png",
    "ogImage": "https://town.com/marketing/og/og-assistant-new.png",
    "logoAlt": "Town"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 7,
    "reasoning": "Selected #7 because it is a medium-sized logo with the alt text 'Town', matching the brand name inferred from the URL and page title. It is visible and represents the brand effectively.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign Up",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant green color (#35765A), which is a brand color, and has action-oriented text 'Sign Up'. This combination of vibrant color and strong CTA text makes it the primary button."
    },
    "secondary": {
      "index": 74,
      "text": "Sign In",
      "reasoning": "Button #4 is selected as the secondary button because it has a different background color (#F9F9F8) compared to the primary button. It also serves a secondary action 'Sign In', which complements the primary action of signing up."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 7,
        "selectedLogoReasoning": "Selected #7 because it is a medium-sized logo with the alt text 'Town', matching the brand name inferred from the URL and page title. It is visible and represents the brand effectively.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```