# tpaga Brand Identity

A complete profile of **tpaga**'s visual system — colors, typography, components, and personality — extracted from https://tpaga.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tpaga
- Machine-readable JSON: https://characterquilt.com/branding/tpaga.json
- Per-page llms.txt: https://characterquilt.com/branding/tpaga/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #31ADE0 |
| Accent | #FFF9CF |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #31ADE0
- secondary: #69727D
- accent: #FFF9CF
- background: #FFFFFF
- textPrimary: #535353
- link: #FFF9CF

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://tpaga.co/wp-content/uploads/2023/07/LogoOscuro.svg
- Favicon: https://tpaga.co/wp-content/uploads/2023/07/cropped-Favicon3-32x32.png

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses

## tpaga Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Recibe tus giros internacionales fácil y rápido con Tpaga 💸**
  - Image: https://tpaga.co/wp-content/uploads/2025/02/IMG_6709.png
  - Source: https://tpaga.co/giros-internacionales/
- **Blog - Tpaga**
  - Image: https://tpaga.co/wp-content/uploads/2023/08/iStock-1347867391-2x-768x1101.png
  - Source: https://tpaga.co/blog/
- **APIs de Pagos - Tpaga**
  - Image: https://tpaga.co/wp-content/uploads/2024/05/Banner-API-2-scaled.jpg
  - Source: https://tpaga.co/apis/pagos/
- **Cómo funciona mi Tarjeta Débito Virtual Tpaga Visa? - Tpaga**
  - Image: https://tpaga.co/wp-content/uploads/2023/07/miniatura-blog.png
  - Source: https://tpaga.co/como-funciona-mi-tarjeta-debito-virtual-tpaga-visa/
- **APIS de Valor Agregado - Tpaga**
  - Image: https://tpaga.co/wp-content/uploads/2024/05/shutterstock_410074960-BAnner-API-3-scaled.jpg
  - Source: https://tpaga.co/apis/valor-agregado/
- **Blog - Tpaga**
  - Image: https://tpaga.co/wp-content/uploads/2023/08/feliz-joven-sentada-suelo-ordenador-portatil-pared-gris-2x-288x300.png
  - Source: https://tpaga.co/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#31ADE0",
    "secondary": "#69727D",
    "accent": "#FFF9CF",
    "background": "#FFFFFF",
    "textPrimary": "#535353",
    "link": "#FFF9CF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "22px",
      "h2": "57px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {},
  "images": {
    "logo": "https://tpaga.co/wp-content/uploads/2023/07/LogoOscuro.svg",
    "favicon": "https://tpaga.co/wp-content/uploads/2023/07/cropped-Favicon3-32x32.png",
    "ogImage": null,
    "logoHref": "https://tpaga.co",
    "logoAlt": "Logo Tpaga"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage. The alt text matches the brand name 'Tpaga', making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage. The alt text matches the brand name 'Tpaga', making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```