# Trade Brand Identity

A complete profile of **Trade**'s visual system — colors, typography, components, and personality — extracted from http://www.tradeghana.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/trade
- Machine-readable JSON: https://characterquilt.com/branding/trade.json
- Per-page llms.txt: https://characterquilt.com/branding/trade/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6C757D |
| Accent | #007BFF |
| Body Font | Rubik |
| Heading Font | Poppins |

## Color Palette

- primary: #6C757D
- secondary: #28A745
- accent: #007BFF
- background: #FFFFFF
- textPrimary: #007BFF
- link: #007BFF

## Typography

- primary: Rubik — https://fonts.google.com/specimen/Rubik
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.tradeghana.co/images/trade-logo.svg
- Favicon: https://www.tradeghana.co/apple-icon-57x57.png

## UI Components

- buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and traders

## Trade Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Trade | Story**
  - Image: https://s3-us-west-2.amazonaws.com/elasticbeanstalk-us-west-2-309436819230/story-photos/may-shipment.jpg
  - Source: https://www.tradeghana.co/story
- **Trade | Story**
  - Image: https://s3-us-west-2.amazonaws.com/elasticbeanstalk-us-west-2-309436819230/story-photos/anson-edna.jpg
  - Source: https://www.tradeghana.co/story
- **Trade | Story**
  - Image: https://s3-us-west-2.amazonaws.com/elasticbeanstalk-us-west-2-309436819230/story-photos/first-visit.JPG
  - Source: https://www.tradeghana.co/story
- **Trade | Story**
  - Image: https://s3-us-west-2.amazonaws.com/elasticbeanstalk-us-west-2-309436819230/story-photos/current-team.jpg
  - Source: https://www.tradeghana.co/story
- **Trade | Story**
  - Image: https://s3-us-west-2.amazonaws.com/elasticbeanstalk-us-west-2-309436819230/story-photos/second-week-selling.jpg
  - Source: https://www.tradeghana.co/story
- **Trade | Story**
  - Image: https://s3-us-west-2.amazonaws.com/elasticbeanstalk-us-west-2-309436819230/story-photos/happy-buyer-1.jpg
  - Source: https://www.tradeghana.co/story

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6C757D",
    "secondary": "#28A745",
    "accent": "#007BFF",
    "background": "#FFFFFF",
    "textPrimary": "#007BFF",
    "link": "#007BFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rubik",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Rubik",
        "sans-serif"
      ],
      "paragraph": [
        "Rubik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "46px",
      "h2": "46px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.tradeghana.co/images/trade-logo.svg",
    "favicon": "https://www.tradeghana.co/apple-icon-57x57.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Buy Maize Now",
      "reasoning": "The button 'Buy Maize Now' is action-oriented and suggests a direct purchase, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Read Our Story",
      "reasoning": "The button 'Read Our Story' is less action-oriented and serves as a secondary action, providing additional information rather than a direct transaction."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and traders"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```