# Trainy Brand Identity

A complete profile of **Trainy**'s visual system — colors, typography, components, and personality — extracted from https://trainy.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/trainy
- Machine-readable JSON: https://characterquilt.com/branding/trainy.json
- Per-page llms.txt: https://characterquilt.com/branding/trainy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #0082F3 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #3898EC
- secondary: #FFFF00
- accent: #0082F3
- background: #09090B
- textPrimary: #09090B
- link: #0082F3

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://cdn.prod.website-files.com/674afcec6748393670f59db0/674c7f8f7aee9f6c7dcc89c2_trainy-logo.svg
- Favicon: https://cdn.prod.website-files.com/674afcec6748393670f59db0/674c89b82bf485a1c8096b9e_favicon.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#09090B, borderRadius=8px, shadow=none
- buttonSecondary: background=#27272A, textColor=#FAFAFA, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Trainy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog**
  - Image: https://cdn.prod.website-files.com/67b8b23e21fa515d233aed2a/67d79a61efe4cbaa13b028a4_grace%20headshot.jpg
  - Source: https://www.trainy.ai/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/67b8b23e21fa515d233aed2a/67d4a1389b13e035309307ef_headshot_roanak_circle_crop%20copy.png
  - Source: https://www.trainy.ai/blog
- **Trainy**
  - Image: https://cdn.prod.website-files.com/674afcec6748393670f59db0/675cf9fb839a8076b0943f80_home-header_bg.png
  - Source: https://www.trainy.ai/
- **Reserved**
  - Image: https://cdn.prod.website-files.com/674afcec6748393670f59db0/674c86c8d3dd1eefa2b88ff9_bg-header.jpg
  - Source: https://www.trainy.ai/reserved
- **Trainy**
  - Image: https://cdn.prod.website-files.com/67b8b23e21fa515d233aed2a/67d4a009ff773f00ece0cb8e_H100%20SM.png
  - Source: https://www.trainy.ai/blog/gpu-utilization-misleading
- **Trainy**
  - Image: https://cdn.prod.website-files.com/674afcec6748393670f59db0/6751703ef0e6d785630d9ee3_img-home-realibility.png
  - Source: https://www.trainy.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFFF00",
    "accent": "#0082F3",
    "background": "#09090B",
    "textPrimary": "#09090B",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#09090B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#27272A",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/674afcec6748393670f59db0/674c7f8f7aee9f6c7dcc89c2_trainy-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/674afcec6748393670f59db0/674c89b82bf485a1c8096b9e_favicon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 14,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #14 because it is visible, located in the header, links to the homepage, and matches the brand name 'Trainy'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "The 'Book a demo' button is likely the primary CTA due to its action-oriented text and contrasting white background, which stands out against the dark theme."
    },
    "secondary": {
      "index": 1,
      "text": "Ask an Expert",
      "reasoning": "The 'Ask an Expert' button serves as a secondary action with a darker background, providing a less prominent option compared to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 14,
        "selectedLogoReasoning": "Selected #14 because it is visible, located in the header, links to the homepage, and matches the brand name 'Trainy'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```