{ "name": "Transformity", "slug": "transformity", "domain": "https://transformity.tech/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Plus Jakarta Sans", "role": "body" }, { "family": "Instrument Sans", "role": "heading" } ], "colors": { "primary": "#111827", "secondary": "#5C6696", "accent": "#17266A", "background": "#F9F9F9", "textPrimary": "#17266A", "link": "#17266A" }, "typography": { "fontFamilies": { "primary": "Plus Jakarta Sans", "heading": "Instrument Sans" }, "fontStacks": { "heading": [ "Plus Jakarta Sans", "sans-serif" ], "body": [ "Plusjakartasans", "Arial", "sans-serif" ], "paragraph": [ "Plus Jakarta Sans", "sans-serif" ] }, "fontSizes": { "h1": "65px", "h2": "48px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#17266A", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#17266A", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980ec7eb81f2b2c6e218697_Logo%20-%20Positive%404x.png", "favicon": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980dfdfefc6454c97049716_favicon-32x32.png", "ogImage": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 has a vibrant brand color (#17266A) and action-oriented text ('Book a Demo'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Book a Demo", "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary option with the same text ('Book a Demo'), indicating a less prominent action." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "liquor store owners and managers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/transformity/da9f4f2d17.webp", "alt": "The liquor store POS that increases your profits.", "source_url": "https://www.transformity.tech/", "image_url": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/694e61e6355820a088124b9b_Group%2011%20(1).webp", "width": 2634, "height": 3876, "bytes": 2686974, "query": "site:transformity.tech", "query_suffix": "site:transformity.tech" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/transformity/9d1d0facfc.webp", "alt": "The liquor store POS that increases your profits.", "source_url": "https://www.transformity.tech/", "image_url": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/694e5b4a355820a088117900_Screenshot%202025-11-15%20at%2011.27.13%20AM%201%20(2).webp", "width": 2153, "height": 1594, "bytes": 77074, "query": "site:transformity.tech", "query_suffix": "site:transformity.tech" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/transformity/e9b322b8f7.webp", "alt": "Margin Customer Testimonials", "source_url": "https://www.transformity.tech/", "image_url": "https://i.vimeocdn.com/video/2120496538-27fa9ead1154edd9bba54a94689fce50323263e95e24d39b172e1257a7197708-d?f=webp", "width": 1920, "height": 1080, "bytes": 77766, "query": "site:transformity.tech", "query_suffix": "site:transformity.tech" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/transformity/bfd8a8681b.webp", "alt": "The liquor store POS that increases your profits.", "source_url": "https://www.transformity.tech/", "image_url": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg", "width": 1280, "height": 910, "bytes": 92053, "query": "site:transformity.tech", "query_suffix": "site:transformity.tech" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/transformity/e7777f7368.webp", "alt": "The liquor store POS that increases your profits.", "source_url": "https://www.transformity.tech/", "image_url": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9%2F69972f58cfc331e290e6974c_upscaled-video_poster.0000000.jpg", "width": 1148, "height": 720, "bytes": 66463, "query": "site:transformity.tech", "query_suffix": "site:transformity.tech" } ], "font_resources": [ { "family": "Plus Jakarta Sans", "google_fonts_url": "https://fonts.google.com/specimen/Plus+Jakarta+Sans" }, { "family": "Instrument Sans", "google_fonts_url": "https://fonts.google.com/specimen/Instrument+Sans" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans&family=Instrument+Sans&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/transformity", "agent_instructions": "You are designing or implementing in Transformity's brand identity.\n\n# Brand profile\n- Company: Transformity\n- Source: https://transformity.tech/\n- Color scheme: light\n\n# Colors\n- primary: #111827\n- secondary: #5C6696\n- accent: #17266A\n- background: #F9F9F9\n- textPrimary: #17266A\n- link: #17266A\n\n# Typography\n- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#17266A, textColor=#FFFFFF, borderRadius=12px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#17266A, borderRadius=12px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: liquor store owners and managers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/transformity.json", "page_markdown": "# Transformity Brand Identity\n\nA complete profile of **Transformity**'s visual system — colors, typography, components, and personality — extracted from https://transformity.tech/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/transformity\n- Machine-readable JSON: https://characterquilt.com/branding/transformity.json\n- Per-page llms.txt: https://characterquilt.com/branding/transformity/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #111827 |\n| Accent | #17266A |\n| Body Font | Plus Jakarta Sans |\n| Heading Font | Instrument Sans |\n\n## Color Palette\n\n- primary: #111827\n- secondary: #5C6696\n- accent: #17266A\n- background: #F9F9F9\n- textPrimary: #17266A\n- link: #17266A\n\n## Typography\n\n- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980ec7eb81f2b2c6e218697_Logo%20-%20Positive%404x.png\n- Favicon: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980dfdfefc6454c97049716_favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg\n\n## UI Components\n\n- buttonPrimary: background=#17266A, textColor=#FFFFFF, borderRadius=12px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#17266A, borderRadius=12px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: liquor store owners and managers\n\n## Transformity Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The liquor store POS that increases your profits.**\n - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/694e61e6355820a088124b9b_Group%2011%20(1).webp\n - Source: https://www.transformity.tech/\n- **The liquor store POS that increases your profits.**\n - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/694e5b4a355820a088117900_Screenshot%202025-11-15%20at%2011.27.13%20AM%201%20(2).webp\n - Source: https://www.transformity.tech/\n- **Margin Customer Testimonials**\n - Image: https://i.vimeocdn.com/video/2120496538-27fa9ead1154edd9bba54a94689fce50323263e95e24d39b172e1257a7197708-d?f=webp\n - Source: https://www.transformity.tech/\n- **The liquor store POS that increases your profits.**\n - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg\n - Source: https://www.transformity.tech/\n- **The liquor store POS that increases your profits.**\n - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9%2F69972f58cfc331e290e6974c_upscaled-video_poster.0000000.jpg\n - Source: https://www.transformity.tech/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Plus Jakarta Sans\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Instrument Sans\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#111827\",\n \"secondary\": \"#5C6696\",\n \"accent\": \"#17266A\",\n \"background\": \"#F9F9F9\",\n \"textPrimary\": \"#17266A\",\n \"link\": \"#17266A\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Plus Jakarta Sans\",\n \"heading\": \"Instrument Sans\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Plus Jakarta Sans\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Plusjakartasans\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Plus Jakarta Sans\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"65px\",\n \"h2\": \"48px\",\n \"body\": \"24px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#17266A\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"12px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"12px\",\n \"topRight\": \"12px\",\n \"bottomRight\": \"12px\",\n \"bottomLeft\": \"12px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#17266A\",\n \"borderRadius\": \"12px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"12px\",\n \"topRight\": \"12px\",\n \"bottomRight\": \"12px\",\n \"bottomLeft\": \"12px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980ec7eb81f2b2c6e218697_Logo%20-%20Positive%404x.png\",\n \"favicon\": \"https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980dfdfefc6454c97049716_favicon-32x32.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.\",\n \"confidence\": 0.9,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Book a Demo\",\n \"reasoning\": \"Button #0 has a vibrant brand color (#17266A) and action-oriented text ('Book a Demo'), making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Book a Demo\",\n \"reasoning\": \"Button #2 has a different background color (#FFFFFF) and serves as a secondary option with the same text ('Book a Demo'), indicating a less prominent action.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"liquor store owners and managers\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }