# Transformity Brand Identity

A complete profile of **Transformity**'s visual system — colors, typography, components, and personality — extracted from https://transformity.tech/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/transformity
- Machine-readable JSON: https://characterquilt.com/branding/transformity.json
- Per-page llms.txt: https://characterquilt.com/branding/transformity/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #17266A |
| Body Font | Plus Jakarta Sans |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #111827
- secondary: #5C6696
- accent: #17266A
- background: #F9F9F9
- textPrimary: #17266A
- link: #17266A

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980ec7eb81f2b2c6e218697_Logo%20-%20Positive%404x.png
- Favicon: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980dfdfefc6454c97049716_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg

## UI Components

- buttonPrimary: background=#17266A, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#17266A, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: liquor store owners and managers

## Transformity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The liquor store POS that increases your profits.**
  - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/694e61e6355820a088124b9b_Group%2011%20(1).webp
  - Source: https://www.transformity.tech/
- **The liquor store POS that increases your profits.**
  - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/694e5b4a355820a088117900_Screenshot%202025-11-15%20at%2011.27.13%20AM%201%20(2).webp
  - Source: https://www.transformity.tech/
- **Margin Customer Testimonials**
  - Image: https://i.vimeocdn.com/video/2120496538-27fa9ead1154edd9bba54a94689fce50323263e95e24d39b172e1257a7197708-d?f=webp
  - Source: https://www.transformity.tech/
- **The liquor store POS that increases your profits.**
  - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg
  - Source: https://www.transformity.tech/
- **The liquor store POS that increases your profits.**
  - Image: https://cdn.prod.website-files.com/68ffcc513929d428054e93e9%2F69972f58cfc331e290e6974c_upscaled-video_poster.0000000.jpg
  - Source: https://www.transformity.tech/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Instrument Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#5C6696",
    "accent": "#17266A",
    "background": "#F9F9F9",
    "textPrimary": "#17266A",
    "link": "#17266A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plusjakartasans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#17266A",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#17266A",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980ec7eb81f2b2c6e218697_Logo%20-%20Positive%404x.png",
    "favicon": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6980dfdfefc6454c97049716_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/68ffcc513929d428054e93e9/6995c7a5bf5fd1fa174f9b91_WhatsApp%20Image%202026-02-18%20at%2014.54.16.jpeg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 has a vibrant brand color (#17266A) and action-oriented text ('Book a Demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary option with the same text ('Book a Demo'), indicating a less prominent action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "liquor store owners and managers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```