# Treasury Prime Brand Identity A complete profile of **Treasury Prime**'s visual system — colors, typography, components, and personality — extracted from https://treasuryprime.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/treasury-prime - Machine-readable JSON: https://characterquilt.com/branding/treasury-prime.json - Per-page llms.txt: https://characterquilt.com/branding/treasury-prime/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #D89C74 | | Accent | #D89C74 | | Body Font | Gt America Standard | | Heading Font | Gt America Standard | ## Color Palette - primary: #D89C74 - secondary: #2D4443 - accent: #D89C74 - background: #FFFFFF - textPrimary: #0000EE - link: #0000EE ## Typography - primary: Gt America Standard — https://fonts.google.com/specimen/Gt+America+Standard - heading: Gt America Standard — https://fonts.google.com/specimen/Gt+America+Standard ## Visual Assets - Logo: https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/600b2a653e800fe6e80d16f0_Treasury_Prime-Logo.svg - Favicon: https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/600b2a653e800f4ea90d16dc_Favicon%2032x32.png - Social card (og:image): https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/65cf8c5e7b19185403cc5657_Home%20Page.png ## UI Components - buttonPrimary: background=#D89C74, textColor=#000000, borderRadius=10px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=10px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking embedded banking solutions ## Treasury Prime Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Treasury Prime | Newsroom** - Image: https://cdn.prod.website-files.com/600f027078c6eb06b805636a/69305a5f5189071f403bdb6a_Introducing-AI-Marketplace%202_Introducing-AI-Marketplace-2a.png - Source: https://www.treasuryprime.com/newsroom - **Treasury Prime | Blog** - Image: https://cdn.prod.website-files.com/600f027078c6eb06b805636a/69a85cbdf352018b255ecd5e_Fueling%20Your%20Bank%E2%80%99s%20Growth%20with%20AI-Native%20Infrastructure%20Thumbail.webp - Source: https://www.treasuryprime.com/blog - **Prime Banking - the Digital Banking Experience built for Banks and their Customers** - Image: https://cdn.prod.website-files.com/600f027078c6eb06b805636a/67dca7268cc77035e0cfeb96_IMG_8341.jpg - Source: https://www.treasuryprime.com/blog/prime-banking---the-digital-banking-experience-built-for-banks-and-their-customers - **Treasury Prime | Blog** - Image: https://cdn.prod.website-files.com/600f027078c6eb06b805636a/65d504e5bcee2b464c321698_Product%20Blog%20Thumbnail.webp - Source: https://www.treasuryprime.com/blog - **Embedded Banking Guide: White Label Banking Products | Multiple Bank Partners** - Image: https://cdn.prod.website-files.com/600f027078c6eb06b805636a/64c168748aa54caf57c3460e_white%20label-payment-app.png - Source: https://www.treasuryprime.com/blog/white-label-banking - **Groundbreaking Solution for Fintech Integration: FIS Embedded Finance** - Image: https://cdn.prod.website-files.com/600f027078c6eb06b805636a/627b111314207075d7ae1c89_TPrime-Blog-FIS-partnership.jpg - Source: https://www.treasuryprime.com/blog/fintech-integration ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Gt America Standard", "role": "body" }, { "family": "Gt America Mono", "role": "monospace" } ], "colors": { "primary": "#D89C74", "secondary": "#2D4443", "accent": "#D89C74", "background": "#FFFFFF", "textPrimary": "#0000EE", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Gt America Standard", "heading": "Gt America Standard" }, "fontStacks": { "heading": [ "Gt America Standard", "sans-serif" ], "body": [ "Gt America Standard", "sans-serif" ], "paragraph": [ "Gt America Standard", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "24px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#D89C74", "textColor": "#000000", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/600b2a653e800fe6e80d16f0_Treasury_Prime-Logo.svg", "favicon": "https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/600b2a653e800f4ea90d16dc_Favicon%2032x32.png", "ogImage": "https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/65cf8c5e7b19185403cc5657_Home%20Page.png", "logoHref": "/", "logoAlt": "Treasury Prime logo" }, "__llm_logo_reasoning": { "selectedIndex": 8, "reasoning": "Selected #8 because it is visible, located in the header, has an alt text matching the brand 'Treasury Prime', and links to the homepage.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "REQUEST A DEMO →", "reasoning": "Button #0 'REQUEST A DEMO →' uses the vibrant brand color #D89C74, making it the most prominent and action-oriented CTA." }, "secondary": { "index": 1, "text": "GET STARTED →", "reasoning": "Button #1 'GET STARTED →' has a different background color (#FFFFFF) and serves as a secondary action with a clear call-to-action text." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking embedded banking solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 8, "selectedLogoReasoning": "Selected #8 because it is visible, located in the header, has an alt text matching the brand 'Treasury Prime', and links to the homepage.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```