# Trigger Brand Identity

A complete profile of **Trigger**'s visual system — colors, typography, components, and personality — extracted from http://trigger.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/trigger
- Machine-readable JSON: https://characterquilt.com/branding/trigger.json
- Per-page llms.txt: https://characterquilt.com/branding/trigger/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #268BD2 |
| Accent | #28166F |
| Body Font | PT Sans |
| Heading Font | PT Sans |

## Color Palette

- primary: #268BD2
- secondary: #DDDDFF
- accent: #28166F
- background: #FFFFFF
- textPrimary: #28166F
- link: #28166F

## Typography

- primary: PT Sans — https://fonts.google.com/specimen/PT+Sans
- heading: PT Sans — https://fonts.google.com/specimen/PT+Sans

## Visual Assets

- Favicon: https://flowdsp.io/apple-touch-icon.png

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Trigger Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **flowdsp.io**
  - Image: https://flowdsp.io/images/logo-vertical-1.png
  - Source: http://trigger.io/
- **Emotional Advertising: Main Triggers and How They Apply to Landing Pages**
  - Image: https://cdn.prod.website-files.com/64555bfdcb110dbf3e9e04bd/64de0dfde1fe6232b22d8e23_P3kwpdR7TWBHrdpJezIhXGxap-p2i1ZgXXomnlYQNGUP3He3EPraHSsp5BU0O8atnJPJdStRlhzc5o5gk6ZyJvklwMa6kJETNWLhWr14Bi5Dc8X8fMFqtAIAnwLbN-Nzu_NRBkxIWOwZWUYJ-JZPnzY.png
  - Source: https://www.dashclicks.com/blog/emotional-advertising
- **Report Triggers and Runtime Operations - Business Central | Microsoft Learn**
  - Image: https://learn.microsoft.com/en-us/dynamics365/business-central/dev-itpro/developer/media/report-preview-triggers-full-flow.png
  - Source: https://learn.microsoft.com/en-us/dynamics365/business-central/dev-itpro/developer/devenv-report-triggers
- **Google Tag Manager Landing Page trigger / rule**
  - Image: https://i.ytimg.com/vi/oeWsa3sOvr8/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=oeWsa3sOvr8
- **1955 Ad Red Ford Trigger Torque Car Automobile Hearts - ORIGINAL  ADVERTISING TM6**
  - Image: https://www.periodpaper.com/cdn/shop/products/TM6_086_555e60ff-e1b5-45c2-8b2d-558e5901cdd6.jpg?v=1571710864
  - Source: https://www.periodpaper.com/products/1955-ad-red-ford-trigger-torque-car-automobile-hearts-original-advertising-087094-tm6-086
- **Report Triggers and Runtime Operations - Business Central | Microsoft Learn**
  - Image: https://learn.microsoft.com/en-us/dynamics365/business-central/dev-itpro/developer/media/rdlc-layout-flow.png
  - Source: https://learn.microsoft.com/en-us/dynamics365/business-central/dev-itpro/developer/devenv-report-triggers

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PT Sans",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#268BD2",
    "secondary": "#DDDDFF",
    "accent": "#28166F",
    "background": "#FFFFFF",
    "textPrimary": "#28166F",
    "link": "#28166F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PT Sans",
      "heading": "PT Sans"
    },
    "fontStacks": {
      "heading": [
        "PT Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "PT Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "PT Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "52px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "favicon": "https://flowdsp.io/apple-touch-icon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The provided candidate is extremely large and located in the body, not the header. It does not fit the typical characteristics of a main brand logo, which should be in the header and link to the homepage.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The provided candidate is extremely large and located in the body, not the header. It does not fit the typical characteristics of a main brand logo, which should be in the header and link to the homepage.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```