# Trigo Brand Identity A complete profile of **Trigo**'s visual system — colors, typography, components, and personality — extracted from https://trigodata.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/trigo - Machine-readable JSON: https://characterquilt.com/branding/trigo.json - Per-page llms.txt: https://characterquilt.com/branding/trigo/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #000000 | | Body Font | Inter | | Heading Font | Montserrat | ## Color Palette - primary: #0000EE - secondary: #8199F6 - accent: #000000 - background: #FFFFFF - textPrimary: #8088F8 - link: #8088F8 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Montserrat — https://fonts.google.com/specimen/Montserrat ## Visual Assets - Logo: https://framerusercontent.com/images/bmtV0k2s8OX4adPGG66O42auMw.png?width=251&height=97 - Favicon: https://framerusercontent.com/images/gB03qvCzLYKHsT5xqvJnisfctZs.png - Social card (og:image): https://framerusercontent.com/images/IFPbZOm2baSNZsBz2SkDzXBe9hk.png ## UI Components - buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.145) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.137) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.125) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.106) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px ## Brand Personality Tone: professional · Energy: medium · Audience: real estate professionals ## Trigo Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Tenant Screening | Trigo Rent Verification** - Image: https://framerusercontent.com/images/qn2THXtLeD3a3W22xgIqRcYV1Ec.jpg?width=4368&height=2912 - Source: https://trigodata.com/tenant-screening - **Events | Trigo** - Image: https://framerusercontent.com/images/FnCOAFb2L5QQFRuVzkCeysJnzSU.jpg - Source: https://trigodata.com/events - **Blog | Trigo** - Image: https://framerusercontent.com/images/k7eriIkLNuXu35tfEuTOszz20M.jpg - Source: https://trigodata.com/blogs - **Blind Spots in Resident Screening | Trigo** - Image: https://framerusercontent.com/images/BnipOAJ1KnU3tpXLzo6zMx4Xrk.jpg - Source: https://trigodata.com/blog/blind-spots-in-resident-screening - **The Rise of Fraud in the Rental Industry | Trigo** - Image: https://framerusercontent.com/images/ZQ0hyYDKsyvsavgWO30J4jR7FQ.jpg - Source: https://trigodata.com/blog/the-rise-of-fraud-in-the-rental-industry - **Blog | Trigo** - Image: https://framerusercontent.com/images/IFPbZOm2baSNZsBz2SkDzXBe9hk.png - Source: https://trigodata.com/blogs ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Montserrat", "role": "heading" }, { "family": "Inter", "role": "body" }, { "family": "Poppins", "role": "unknown" } ], "colors": { "primary": "#0000EE", "secondary": "#8199F6", "accent": "#000000", "background": "#FFFFFF", "textPrimary": "#8088F8", "link": "#8088F8" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Montserrat" }, "fontStacks": { "heading": [ "Montserrat", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Montserrat", "sans-serif" ] }, "fontSizes": { "h1": "28px", "h2": "60px", "body": "18px" } }, "spacing": { "baseUnit": 10, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.145) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.137) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.125) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.106) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px" } }, "images": { "logo": "https://framerusercontent.com/images/bmtV0k2s8OX4adPGG66O42auMw.png?width=251&height=97", "favicon": "https://framerusercontent.com/images/gB03qvCzLYKHsT5xqvJnisfctZs.png", "ogImage": "https://framerusercontent.com/images/IFPbZOm2baSNZsBz2SkDzXBe9hk.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is the only visible logo candidate, links to the homepage, and is positioned prominently in the body area, matching the brand 'Trigo Rent Verification'.", "confidence": 0.8, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Accept", "reasoning": "Button #2 ('Accept') has a dark background (#000000) with contrasting white text, making it stand out as the primary call-to-action. The text 'Accept' is action-oriented, suggesting a primary action." }, "secondary": { "index": 0, "text": "Contact Us", "reasoning": "Button #0 ('Contact Us') has a light background (#FFFFFF) with blue text, making it less prominent than the primary button but still important for user interaction." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "real estate professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, links to the homepage, and is positioned prominently in the body area, matching the brand 'Trigo Rent Verification'.", "confidence": 0.8 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```