# True3D Labs Brand Identity

A complete profile of **True3D Labs**'s visual system — colors, typography, components, and personality — extracted from https://true3d.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/true3d-labs
- Machine-readable JSON: https://characterquilt.com/branding/true3d-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/true3d-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E293B |
| Accent | #7D1717 |
| Body Font | Inter |
| Heading Font | Cinzel |

## Color Palette

- primary: #1E293B
- secondary: #6F1515
- accent: #7D1717
- background: #000000
- textPrimary: #FFFFFF
- link: #7D1717

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Cinzel — https://fonts.google.com/specimen/Cinzel

## Visual Assets

- Favicon: https://www.true3d.com/favicon.ico
- Social card (og:image): https://true3d.com/og-image.jpg

## UI Components

- buttonPrimary: background=#7D1717, textColor=#FFFFFF, borderColor=#841B1B, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(139, 26, 26, 0.5) 0px 0px 20px -4px, rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy movie enthusiasts

## True3D Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **True3D VR Cinema | Movies in Virtual Reality**
  - Image: https://www.true3d.com/at_the_venue.JPG
  - Source: https://true3d.com/
- **True3D VR Cinema | Movies in Virtual Reality**
  - Image: https://true3d.com/og-image.jpg
  - Source: https://www.true3d.com/about
- **3D Viewer Demo**
  - Image: https://splats.com/3d_viewer_demo_1.jpg
  - Source: https://lab.true3d.com/targets
- **True3D - Upgrade Your Ads to an Interactive**
  - Image: https://banners.true3d.com/sharemedia.png?v=2
  - Source: https://banners.true3d.com/
- **True3D Labs: Funding, Team & Investors | Startup Intros**
  - Image: https://nskkputihvzhimxtkndw.supabase.co/storage/v1/object/public/org_webp_logos/true3d-labs.webp
  - Source: https://startupintros.com/orgs/true3d-labs

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Cinzel",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1E293B",
    "secondary": "#6F1515",
    "accent": "#7D1717",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#7D1717"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Cinzel"
    },
    "fontStacks": {
      "heading": [
        "Cinzel",
        "Inter",
        "serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "M Ying Hei PRC W48 W3",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7D1717",
      "textColor": "#FFFFFF",
      "borderColor": "#841B1B",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(139, 26, 26, 0.5) 0px 0px 20px -4px, rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.true3d.com/favicon.ico",
    "ogImage": "https://true3d.com/og-image.jpg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Waitlist",
      "reasoning": "Button #0 ('Join Waitlist') has a vibrant red/orange background (#7D1717), which is a strong indicator of a primary call-to-action. The text 'Join Waitlist' suggests an action-oriented purpose, aligning with typical primary CTA characteristics."
    },
    "secondary": {
      "index": 2,
      "text": "What is a VR screening?",
      "reasoning": "Button #2 ('What is a VR screening?') has a different background color (#000000) compared to the primary button. It serves an informational purpose, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy movie enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```