# Trullion Brand Identity

A complete profile of **Trullion**'s visual system — colors, typography, components, and personality — extracted from https://trullion.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/trullion
- Machine-readable JSON: https://characterquilt.com/branding/trullion.json
- Per-page llms.txt: https://characterquilt.com/branding/trullion/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #034737 |
| Accent | #034737 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #034737
- secondary: #DBB8FF
- accent: #034737
- background: #FFFFFF
- textPrimary: #021F18
- link: #021F18

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22144%22%20height%3D%2226%22%20viewBox%3D%220%200%20144%2026%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%20%3Cpath%20d%3D%22M44.3217%208.54102H40.5605V6.89326H49.8704V8.54102H46.1253V19.0634H44.3217V8.54102Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M54.5326%206.89326H59.6155C62.3361%206.89326%2063.8424%208.01266%2063.8424%2010.1565C63.8424%2011.5715%2063.2513%2012.6282%2062.0388%2013.0938V13.1709C63.1116%2013.4037%2063.5003%2013.9786%2063.5003%2014.9422V15.8288C63.5003%2017.7255%2063.563%2018.1911%2063.8585%2018.9523V19.0616H62.0083C61.7433%2018.3147%2061.6967%2017.772%2061.6967%2015.8288V15.3774C61.6967%2014.3977%2061.3385%2014.0717%2060.0024%2014.0717H56.3343V19.0598H54.5308V6.89326H54.5326ZM59.8484%2012.4419C61.1845%2012.4419%2061.9313%2011.7273%2061.9313%2010.3446C61.9313%209.25743%2061.1075%208.61983%2059.6155%208.61983H56.3361V12.4437H59.8484V12.4419Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M68.8862%2014.9744V6.89326H70.6898V14.6323C70.6898%2016.7458%2071.5603%2017.6628%2073.6271%2017.6628C75.694%2017.6628%2076.5644%2016.7762%2076.5644%2014.6323V6.89326H78.368V14.9744C78.368%2017.8652%2076.8134%2019.3266%2073.6271%2019.3266C70.4409%2019.3266%2068.8862%2017.8652%2068.8862%2014.9744Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M84.0381%206.89326H85.8417V17.3368H92.0118V19.0616H84.0381V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M96.8691%206.89326H98.6727V17.3368H104.843V19.0616H96.8691V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M109.7%206.89326H111.504V19.0634H109.7V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M116.482%2012.9703C116.482%209.20908%20118.938%206.62999%20122.543%206.62999C126.149%206.62999%20128.604%209.20908%20128.604%2012.9703C128.604%2016.7314%20126.133%2019.3267%20122.543%2019.3267C118.954%2019.3267%20116.482%2016.7476%20116.482%2012.9703ZM122.543%2017.5392C124.983%2017.5392%20126.647%2015.6891%20126.647%2012.9703C126.647%2010.2515%20124.983%208.41565%20122.543%208.41565C120.104%208.41565%20118.426%2010.2497%20118.426%2012.9703C118.426%2015.6908%20120.088%2017.5392%20122.543%2017.5392Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M133.585%206.89326H135.698L141.526%2016.2801H141.603V6.89326H143.407V19.0634H141.277L135.466%209.7231H135.389V19.0634H133.585V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%200H24.96V6.93333H0V0ZM8.32%2026V12.8267L12.48%208.66667L16.64%2012.8267V26H8.32Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E
- Favicon: https://trullion.com/wp-content/themes/theme/dist/images/favicons/favicon-96x96.png
- Social card (og:image): https://trullion.com/wp-content/uploads/2026/02/meta-cover-website.jpg

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#22281E, borderRadius=6px, shadow=none
- buttonSecondary: background=#021F18, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Trullion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI in Accounting: Human Judgment Still Matters | Trullion**
  - Image: https://trullion.com/wp-content/uploads/2024/09/Blog-post-Accounting-Intelligence-episode-5.jpg
  - Source: https://trullion.com/blog/beyond-the-numbers-why-ai-cant-replace-human-judgment-in-accounting/
- **Accounting AI Software Solutions | Trullion**
  - Image: https://trullion.com/wp-content/uploads/2026/03/Blog-cover-5.png
  - Source: https://trullion.com/
- **The True Cost of a $100K Audit**
  - Image: https://trullion.com/wp-content/uploads/2026/03/Blog-cover_true-cost.png
  - Source: https://trullion.com/blog/true-cost-audit/
- **Terms of Service | Trullion**
  - Image: https://trullion.com/wp-content/uploads/2026/03/Blog-cover3.png
  - Source: https://trullion.com/terms-of-service/
- **Month End Close Checklist: Fast and Audit Ready | Trullion**
  - Image: https://trullion.com/wp-content/uploads/2026/01/Blog-cover-9.jpg
  - Source: https://trullion.com/blog/month-end-close-checklist/
- **Contact Trullion | Book a Demo or Get in Touch**
  - Image: https://trullion.com/wp-content/uploads/2023/02/Contact_us_1200x628-1.png
  - Source: https://trullion.com/contact-us/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#034737",
    "secondary": "#DBB8FF",
    "accent": "#034737",
    "background": "#FFFFFF",
    "textPrimary": "#021F18",
    "link": "#021F18"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Rules",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "linkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "Rules",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "linkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Rules",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "linkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "68px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#22281E",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#021F18",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22144%22%20height%3D%2226%22%20viewBox%3D%220%200%20144%2026%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%20%3Cpath%20d%3D%22M44.3217%208.54102H40.5605V6.89326H49.8704V8.54102H46.1253V19.0634H44.3217V8.54102Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M54.5326%206.89326H59.6155C62.3361%206.89326%2063.8424%208.01266%2063.8424%2010.1565C63.8424%2011.5715%2063.2513%2012.6282%2062.0388%2013.0938V13.1709C63.1116%2013.4037%2063.5003%2013.9786%2063.5003%2014.9422V15.8288C63.5003%2017.7255%2063.563%2018.1911%2063.8585%2018.9523V19.0616H62.0083C61.7433%2018.3147%2061.6967%2017.772%2061.6967%2015.8288V15.3774C61.6967%2014.3977%2061.3385%2014.0717%2060.0024%2014.0717H56.3343V19.0598H54.5308V6.89326H54.5326ZM59.8484%2012.4419C61.1845%2012.4419%2061.9313%2011.7273%2061.9313%2010.3446C61.9313%209.25743%2061.1075%208.61983%2059.6155%208.61983H56.3361V12.4437H59.8484V12.4419Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M68.8862%2014.9744V6.89326H70.6898V14.6323C70.6898%2016.7458%2071.5603%2017.6628%2073.6271%2017.6628C75.694%2017.6628%2076.5644%2016.7762%2076.5644%2014.6323V6.89326H78.368V14.9744C78.368%2017.8652%2076.8134%2019.3266%2073.6271%2019.3266C70.4409%2019.3266%2068.8862%2017.8652%2068.8862%2014.9744Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M84.0381%206.89326H85.8417V17.3368H92.0118V19.0616H84.0381V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M96.8691%206.89326H98.6727V17.3368H104.843V19.0616H96.8691V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M109.7%206.89326H111.504V19.0634H109.7V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M116.482%2012.9703C116.482%209.20908%20118.938%206.62999%20122.543%206.62999C126.149%206.62999%20128.604%209.20908%20128.604%2012.9703C128.604%2016.7314%20126.133%2019.3267%20122.543%2019.3267C118.954%2019.3267%20116.482%2016.7476%20116.482%2012.9703ZM122.543%2017.5392C124.983%2017.5392%20126.647%2015.6891%20126.647%2012.9703C126.647%2010.2515%20124.983%208.41565%20122.543%208.41565C120.104%208.41565%20118.426%2010.2497%20118.426%2012.9703C118.426%2015.6908%20120.088%2017.5392%20122.543%2017.5392Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M133.585%206.89326H135.698L141.526%2016.2801H141.603V6.89326H143.407V19.0634H141.277L135.466%209.7231H135.389V19.0634H133.585V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%200H24.96V6.93333H0V0ZM8.32%2026V12.8267L12.48%208.66667L16.64%2012.8267V26H8.32Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E",
    "favicon": "https://trullion.com/wp-content/themes/theme/dist/images/favicons/favicon-96x96.png",
    "ogImage": "https://trullion.com/wp-content/uploads/2026/02/meta-cover-website.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Trullion'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 'Book a demo' is likely the primary CTA due to its action-oriented text and the presence of 'btn-primary' class, indicating a primary action."
    },
    "secondary": {
      "index": 2,
      "text": "Log in",
      "reasoning": "Button #2 'Log in' is selected as secondary due to its distinct dark background color, which contrasts with the primary button's light color, and its common secondary action text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Trullion'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```