# Truora Brand Identity

A complete profile of **Truora**'s visual system — colors, typography, components, and personality — extracted from https://www.truora.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/truora
- Machine-readable JSON: https://characterquilt.com/branding/truora.json
- Per-page llms.txt: https://characterquilt.com/branding/truora/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #81A5F7 |
| Accent | #81A5F7 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #81A5F7
- secondary: #00022E
- accent: #81A5F7
- background: #FFFFFF
- textPrimary: #494949
- link: #01022E

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.truora.com/hubfs/truora_logo.svg
- Favicon: https://www.truora.com/hubfs/favicon.png
- Social card (og:image): https://www.truora.com/hubfs/We%20connect%20businesses%20and%20people%20-%20Truora.webp

## UI Components

- buttonPrimary: background=#81A5F7, textColor=#FEFEFE, borderColor=#81A5F7, borderRadius=5px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#81A5F7, borderColor=#81A5F7, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking customer connection solutions

## Truora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Personalized WhatsApp Message Templates: Discover 25**
  - Image: https://blog.truora.com/hubfs/medium-shot-woman-with-device.jpg
  - Source: https://blog.truora.com/en/whatsapp-message-templates
- **Níveis de People Analytics e maturidade do RH**
  - Image: https://blog.truora.com/hubfs/Banner%20Blog%201%20(1).jpg
  - Source: https://blog.truora.com/pt/conhe%C3%A7a-os-4-diferentes-n%C3%ADveis-do-people-analytics-que-definem-o-grau-de-maturidade-do-rh
- **Flujo de seguimiento por WhatsApp: cómo estructurarlo**
  - Image: https://www.truora.com/hubfs/flujo%20de%20seguimiento%20por%20whatsapp.jpg
  - Source: https://blog.truora.com/es/flujo-de-seguimiento-por-whatsapp
- **Truora's Resources: Articles, webinars and news**
  - Image: https://www.truora.com/hubfs/resources-img.webp
  - Source: https://www.truora.com/resources
- **A Rappi conseguiu reduzir 99% das fraudes da Rappi-tenderos | Truora**
  - Image: https://www.truora.com/hubfs/success_stories/Rappi%20imagen%203.webp
  - Source: https://www.truora.com/pt/casos-de-sucesso/rappi
- **5 dicas e 1 ferramenta para o planejamento de RH da empresa**
  - Image: https://www.truora.com/hubfs/Banner%20Blog%202-1.jpg
  - Source: https://blog.truora.com/pt/5-dicas-e-1-ferramenta-que-ir%C3%A3o-ajudar-no-planejamento-estrat%C3%A9gico-de-rh-da-sua-empresa

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#81A5F7",
    "secondary": "#00022E",
    "accent": "#81A5F7",
    "background": "#FFFFFF",
    "textPrimary": "#494949",
    "link": "#01022E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#81A5F7",
      "textColor": "#FEFEFE",
      "borderColor": "#81A5F7",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#81A5F7",
      "borderColor": "#81A5F7",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.truora.com/hubfs/truora_logo.svg",
    "favicon": "https://www.truora.com/hubfs/favicon.png",
    "ogImage": "https://www.truora.com/hubfs/We%20connect%20businesses%20and%20people%20-%20Truora.webp",
    "logoHref": "https://www.truora.com",
    "logoAlt": "truora_logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Truora'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Hablar con ventas",
      "reasoning": "Button #5 'Hablar con ventas' uses the vibrant brand color #81A5F7 and has action-oriented text, making it a strong primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Hablar con ventas",
      "reasoning": "Button #8 'Hablar con ventas' has a different background color (#FFFFFF) and serves as a secondary option with a lighter, outlined style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking customer connection solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Truora'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```