{
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        "text": "Get started free",
        "reasoning": "The button 'Get started free' with a dark background (#121918) is action-oriented and likely the main CTA, encouraging users to begin using the service."
      },
      "secondary": {
        "index": 5,
        "text": "Get started free",
        "reasoning": "The button 'Get started free' with a light background (#FFFFFF) serves as a secondary option, providing a less prominent but still important action."
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    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "construction industry professionals"
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      "componentLibrary": ""
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        "finalSource": "llm",
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      "alt": "Truss | Actionable Strategies for Managing Cash Flow During HVAC Off-Seasons",
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      "alt": "Truss | Job Costing Made Simple: How Better Payment Tracking Can Save Your  Projects",
      "source_url": "https://trusspayments.com/blog-posts/job-costing-made-simple-how-better-payment-tracking-can-save-your-projects",
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      "alt": "Checks ruin a productive schedule.”",
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      "alt": "Truss | Navigating Construction Accounting CPE: Why It Matters for Your  Business",
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  "font_resources": [
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      "family": "Generalsans",
      "google_fonts_url": "https://fonts.google.com/specimen/Generalsans"
    },
    {
      "family": "Generalsans",
      "google_fonts_url": "https://fonts.google.com/specimen/Generalsans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Generalsans&family=Generalsans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/truss",
  "agent_instructions": "You are designing or implementing in Truss's brand identity.\n\n# Brand profile\n- Company: Truss\n- Source: https://trusspayments.com\n- Color scheme: light\n\n# Colors\n- primary: #DAF657\n- secondary: #3898EC\n- accent: #85E8DF\n- background: #FFFFFF\n- textPrimary: #121918\n- link: #85E8DF\n\n# Typography\n- primary: Generalsans — https://fonts.google.com/specimen/Generalsans\n- heading: Generalsans — https://fonts.google.com/specimen/Generalsans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Generalsans&family=Generalsans&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=#E7EEED, borderRadius=120px, shadow=none\n- buttonPrimary: background=#121918, textColor=#FFFFFF, borderColor=#000000, borderRadius=120px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#121918, borderColor=#FFFFFF, borderRadius=1920px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: construction industry professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/truss.json",
  "page_markdown": "# Truss Brand Identity\n\nA complete profile of **Truss**'s visual system — colors, typography, components, and personality — extracted from https://trusspayments.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/truss\n- Machine-readable JSON: https://characterquilt.com/branding/truss.json\n- Per-page llms.txt: https://characterquilt.com/branding/truss/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #DAF657 |\n| Accent | #85E8DF |\n| Body Font | Generalsans |\n| Heading Font | Generalsans |\n\n## Color Palette\n\n- primary: #DAF657\n- secondary: #3898EC\n- accent: #85E8DF\n- background: #FFFFFF\n- textPrimary: #121918\n- link: #85E8DF\n\n## Typography\n\n- primary: Generalsans — https://fonts.google.com/specimen/Generalsans\n- heading: Generalsans — https://fonts.google.com/specimen/Generalsans\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20208%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_3002_11006)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M174.611%2018.305H165.285C164.518%2018.305%20163.849%2017.7578%20163.755%2017.0228C163.634%2016.1195%20164.352%2015.3359%20165.239%2015.3359H178.776C179.04%2015.3359%20179.256%2015.1222%20179.256%2014.8599V10.2299C179.256%209.9676%20179.04%209.75391%20178.776%209.75391H165.409C161.533%209.75391%20158.258%2012.7683%20158.138%2016.6148C158.017%2020.6038%20161.269%2023.9032%20165.265%2023.9032H174.568C175.429%2023.9032%20176.196%2024.5216%20176.313%2025.3505C176.457%2026.3704%20175.645%2027.2511%20174.64%2027.2511H160.362C160.098%2027.2511%20159.883%2027.4648%20159.883%2027.727V32.3798C159.883%2032.642%20160.098%2032.8557%20160.362%2032.8557H174.474C178.466%2032.8557%20181.839%2029.7474%20181.96%2025.807C182.054%2021.6755%20178.731%2018.305%20174.617%2018.305H174.611Z%22%20style%3D%22fill%3A%20rgb(18%2C%2025%2C%2024)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M200.654%2018.305H191.328C190.562%2018.305%20189.893%2017.7578%20189.798%2017.0228C189.678%2016.1195%20190.395%2015.3359%20191.283%2015.3359H204.82C205.084%2015.3359%20205.299%2015.1222%20205.299%2014.8599V10.2299C205.299%209.9676%20205.084%209.75391%20204.82%209.75391H191.452C187.577%209.75391%20184.302%2012.7683%20184.181%2016.6148C184.061%2020.6038%20187.313%2023.9032%20191.309%2023.9032H200.612C201.473%2023.9032%20202.24%2024.5216%20202.357%2025.3505C202.5%2026.3704%20201.688%2027.2511%20200.684%2027.2511H186.406C186.142%2027.2511%20185.926%2027.4648%20185.926%2027.727V32.3798C185.926%2032.642%20186.142%2032.8557%20186.406%2032.8557H200.517C204.51%2032.8557%20207.883%2029.7474%20208.003%2025.807C208.124%2021.6755%20204.774%2018.305%20200.661%2018.305H200.654Z%22%20style%3D%22fill%3A%20rgb(18%2C%2025%2C%2024)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M75.2672%2015.3359H83.9245V32.5449C83.9245%2032.8072%2084.1398%2033.0209%2084.404%2033.0209H89.0915C89.3557%2033.0209%2089.571%2032.8072%2089.571%2032.5449V15.3359H98.2283C98.4925%2015.3359%2098.7078%2015.1222%2098.7078%2014.8599V10.2299C98.7078%209.9676%2098.4925%209.75391%2098.2283%209.75391H75.2933C75.0291%209.75391%2074.8138%209.9676%2074.8138%2010.2299V14.8826C74.791%2015.119%2075.0063%2015.3327%2075.2672%2015.3327V15.3359Z%22%20style%3D%22fill%3A%20rgb(18%2C%2025%2C%2024)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M148.495%2022.6238C148.495%2026.684%20146.844%2028.1798%20142.421%2028.1798C137.352%2028.1798%20136.298%2025.4018%20136.298%2023.0511V10.0189C136.298%209.75667%20136.083%209.54297%20135.819%209.54297H131.131C130.867%209.54297%20130.652%209.75667%20130.652%2010.0189V23.0511C130.652%2027.6553%20132.899%2030.2197%20134.788%2031.5504C136.798%2032.9751%20139.525%2033.7586%20142.418%2033.7586C145.598%2033.7586%20148.087%2033.1175%20149.999%2031.7641C152.726%2029.8635%20154.112%2026.7779%20154.112%2022.6011V10.0189C154.112%209.75667%20153.897%209.54297%20153.633%209.54297H148.945C148.681%209.54297%20148.466%209.75667%20148.466%2010.0189V22.6238H148.488H148.495Z%22%20style%3D%22fill%3A%20rgb(18%2C%2025%2C%2024)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M124.223%2023.2199C125.228%2022.1287%20126.376%2020.1828%20126.112%2017.0939C125.681%2012.0138%20122.38%209.73438%20119.32%209.73438H103.966C103.702%209.73438%20103.487%209.94807%20103.487%2010.2103V32.548C103.487%2032.8103%20103.702%2033.024%20103.966%2033.024H108.654C108.918%2033.024%20109.133%2032.8103%20109.133%2032.548V25.4022H113.821L119.992%2032.833C120.087%2032.9528%20120.208%2032.9981%20120.351%2032.9981H126.402C126.81%2032.9981%20127.025%2032.5221%20126.761%2032.2145L120.925%2025.1658C122.194%2024.8582%20123.339%2024.1686%20124.226%2023.2199H124.223ZM120.491%2017.5472C120.491%2018.3793%20120.11%2018.9006%20119.797%2019.2082C119.366%2019.613%20118.815%2019.8267%20118.312%2019.8267H109.13V15.339H118.29C118.958%2015.339%20120.488%2016.0999%20120.488%2017.5472H120.491Z%22%20style%3D%22fill%3A%20rgb(18%2C%2025%2C%2024)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M43.5086%200H31.8633C31.4556%200%2031.2403%200.475959%2031.5045%200.783552L39.8976%2010.5877C40.1618%2010.8953%2039.9465%2011.3712%2039.5387%2011.3712H6.247C5.83926%2011.3712%205.62397%2011.8472%205.88819%2012.1548L8.37381%2014.9555C8.63803%2015.2631%209.04252%2015.4314%209.45027%2015.4314H56.3738C56.7816%2015.4314%2056.9968%2014.9555%2056.7326%2014.6479L43.8902%200.165129C43.7695%200.0453294%2043.6521%200%2043.5086%200Z%22%20fill%3D%22%2350E1D4%22%20style%3D%22fill%3A%20rgb(80%2C%20225%2C%20212)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M19.0894%2039.9978H30.7347C31.1424%2039.9978%2031.3577%2039.5219%2031.0935%2039.2143L22.7004%2029.4102C22.4362%2029.1026%2022.6515%2028.6266%2023.0592%2028.6266H56.3477C56.7555%2028.6266%2056.9708%2028.1507%2056.7065%2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Favicon: https://cdn.prod.website-files.com/67c6ba2c65db234784dea6b9/67c6bb0de2d8f7ca26bd638a_Truss%20Favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/67c6ba2c65db234784dea6b9/68001b2692988da1b13bba10_truss-og.avif\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=#E7EEED, borderRadius=120px, shadow=none\n- buttonPrimary: background=#121918, textColor=#FFFFFF, borderColor=#000000, borderRadius=120px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#121918, borderColor=#FFFFFF, borderRadius=1920px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: construction industry professionals\n\n## Truss Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Truss | Actionable Strategies for Managing Cash Flow During HVAC Off-Seasons**\n  - Image: https://cdn.prod.website-files.com/67e2b35d0070b54b3c311233/6830c8aed1ee9a76526ac8e3_67ebed8d1b8235f80ee793bb_6796ac00b84ddfdd81b1c07c_6796abb172fda3c1fd89310d_HVAC_Off_Season.webp\n  - Source: https://trusspayments.com/blog-posts/actionable-strategies-for-managing-cash-flow-during-hvac-off-seasons\n- **Truss | Job Costing Made Simple: How Better Payment Tracking Can Save Your  Projects**\n  - Image: https://cdn.prod.website-files.com/67e2b35d0070b54b3c311233/686c146b588093df9dee87b8_Blog%20Images%20July%2010th%20.png\n  - Source: https://trusspayments.com/blog-posts/job-costing-made-simple-how-better-payment-tracking-can-save-your-projects\n- **Checks ruin a productive schedule.”**\n  - Image: https://cdn.prod.website-files.com/67e2b35d0070b54b3c311233/67ebf015982b79dcdb09344a_660ecd8eb7bf4cf813d5ac9e_silverpeak2.webp\n  - Source: https://trusspayments.com/customer-stories/checks-ruin-a-productive-schedule\n- **Truss | Navigating Construction Accounting CPE: Why It Matters for Your  Business**\n  - Image: https://cdn.prod.website-files.com/67e2b35d0070b54b3c311233/6882503c8007be9958c6a14c_Blog%20Images.png\n  - Source: https://trusspayments.com/blog-posts/construction-accounting-cpe-why-construction-cpe-matters-for-your-business\n- **Truss | The 2025 Guide to Secure Payment Options for Roofing Contractors**\n  - Image: https://cdn.prod.website-files.com/67e2b35d0070b54b3c311233/6830c871f88f50cf51b75d6a_67ebed9f189981a725592d15_67609e96c8edf63c2dd66b66_Secure_Payments.webp\n  - Source: https://trusspayments.com/blog-posts/the-2025-guide-to-secure-payment-options-for-roofing-contractors\n- **Truss | 6 steps to creating an efficient payment routine for your  construction business**\n  - Image: https://cdn.prod.website-files.com/67e2b35d0070b54b3c311233/6830c87603d317fc5b298d46_67ebed9d4b7d39ab0653136e_64f0f1799d6bfa131d4ce62b_63b72cac0fb70e2c46b2c7b1_thumbnail-resolutions.webp\n  - Source: https://trusspayments.com/blog-posts/six-resolutions-for-your-construction-payments-routine\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Generalsans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#DAF657\",\n    \"secondary\": \"#3898EC\",\n    \"accent\": \"#85E8DF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#121918\",\n    \"link\": \"#85E8DF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Generalsans\",\n      \"heading\": \"Generalsans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Generalsans\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Generalsans\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Generalsans\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"19.2px\",\n      \"h2\": \"136px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"48px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#E7EEED\",\n      \"borderRadius\": \"120px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"120px\",\n        \"topRight\": \"120px\",\n        \"bottomRight\": \"120px\",\n        \"bottomLeft\": \"120px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#121918\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"120px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"120px\",\n        \"topRight\": \"120px\",\n        \"bottomRight\": \"120px\",\n        \"bottomLeft\": \"120px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#121918\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"1920px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"1920px\",\n        \"topRight\": \"1920px\",\n        \"bottomRight\": \"1920px\",\n        \"bottomLeft\": \"1920px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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}\n}\n```\n"
}