# Trusty Brand Identity

A complete profile of **Trusty**'s visual system — colors, typography, components, and personality — extracted from https://trustyhomes.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/trusty
- Machine-readable JSON: https://characterquilt.com/branding/trusty.json
- Per-page llms.txt: https://characterquilt.com/branding/trusty/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2FAF92 |
| Accent | #2FAF92 |
| Body Font | Inter |
| Heading Font | Source Serif 4 |

## Color Palette

- primary: #2FAF92
- secondary: #D47E5B
- accent: #2FAF92
- background: #F9F9F9
- textPrimary: #4F4F4F
- link: #2F849A

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4

## Visual Assets

- Logo: https://trustyhomes.com/_next/image?url=https%3A%2F%2Fstatic.trustyhomes.com%2Fimages%2Flogo2.png&w=3840&q=75
- Favicon: https://trustyhomes.com/images/favicon-16x16.png
- Social card (og:image): https://static.trustyhomes.com/images/icon-192x192.png

## UI Components

- input: background=transparent, textColor=#4F4F4F, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#2FAF92, textColor=#FFFFFF, borderRadius=15px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#4F4F4F, borderColor=#E6E6E6, borderRadius=15px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

## Trusty Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Trusty: Trust in Trusty • Ads of the World™ | Part of The Clio Network**
  - Image: https://image.adsoftheworld.com/tgia64a6bnx7sp00aiuuu6mbg5mk
  - Source: https://www.adsoftheworld.com/campaigns/trust-in-trusty
- **Trusty Compliance | Compliance Software for EU Regulations**
  - Image: http://trusty.report/wp-content/uploads/2025/10/Trusty_logo_profile.png
  - Source: https://trusty.report/
- **Browse thousands of Landing Page With Stats images for design inspiration |  Dribbble**
  - Image: https://cdn.dribbble.com/userupload/46871364/file/f5f471b24ff970343003cac892ca2b8d.png?format=webp&resize=400x300&vertical=center
  - Source: https://dribbble.com/search/landing-page-with-stats
- **Trusty: Trust in Trusty • Ads of the World™ | Part of The Clio Network**
  - Image: https://www.adsoftheworld.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBd1BzRVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--93f0fe0638ab23a94508fa765438338c7a128f93/TheReactor_CampaignBreif_Trust_InTrusty2_UPDATE.jpg
  - Source: https://www.adsoftheworld.com/campaigns/trust-in-trusty
- **Trusty Plus App Redesign by Ivanchenko Petro for Wimble on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/44565017/file/still-f818d07d1193839af7ae5a6872b76dbf.png?resize=400x0
  - Source: https://dribbble.com/shots/25847756-Trusty-Plus-App-Redesign
- **Trusty Viewers Get Free Video With Ad 'Work' - WSJ**
  - Image: https://s.wsj.net/public/resources/images/PJ-BN494_DSOLUT_G_20130402164627.jpg
  - Source: https://www.wsj.com/articles/SB10001424127887324020504578398560652054372

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Source Serif 4",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#2FAF92",
    "secondary": "#D47E5B",
    "accent": "#2FAF92",
    "background": "#F9F9F9",
    "textPrimary": "#4F4F4F",
    "link": "#2F849A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial"
      ],
      "body": [
        "Inter",
        "Arial"
      ],
      "paragraph": [
        "Inter",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "32px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#4F4F4F",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2FAF92",
      "textColor": "#FFFFFF",
      "borderRadius": "15px",
      "borderRadiusCorners": {
        "topLeft": "15px",
        "topRight": "15px",
        "bottomRight": "15px",
        "bottomLeft": "15px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#4F4F4F",
      "borderColor": "#E6E6E6",
      "borderRadius": "15px",
      "borderRadiusCorners": {
        "topLeft": "15px",
        "topRight": "15px",
        "bottomRight": "15px",
        "bottomLeft": "15px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://trustyhomes.com/_next/image?url=https%3A%2F%2Fstatic.trustyhomes.com%2Fimages%2Flogo2.png&w=3840&q=75",
    "favicon": "https://trustyhomes.com/images/favicon-16x16.png",
    "ogImage": "https://static.trustyhomes.com/images/icon-192x192.png",
    "logoAlt": "Trusty - Home Matching Network"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Selected #10 because it matches the brand name 'Trusty', is visible, and has a medium size suitable for a primary logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started free",
      "reasoning": "Button #0 uses the brand's primary color (#2FAF92) and has action-oriented text 'Get started free', making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Request demo",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a secondary action 'Request demo', which complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "real estate professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 10,
        "selectedLogoReasoning": "Selected #10 because it matches the brand name 'Trusty', is visible, and has a medium size suitable for a primary logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```