# Tsenta Brand Identity A complete profile of **Tsenta**'s visual system — colors, typography, components, and personality — extracted from https://tsenta.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/tsenta - Machine-readable JSON: https://characterquilt.com/branding/tsenta.json - Per-page llms.txt: https://characterquilt.com/branding/tsenta/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #7860FC | | Accent | #7B69DB | | Body Font | DM Sans | | Heading Font | DM Sans | ## Color Palette - primary: #7860FC - secondary: #101828 - accent: #7B69DB - background: #FFFFFF - textPrimary: #7B69DB - link: #7B69DB ## Typography - primary: DM Sans — https://fonts.google.com/specimen/DM+Sans - heading: DM Sans — https://fonts.google.com/specimen/DM+Sans ## Visual Assets - Favicon: https://tsenta.com/icon.png - Social card (og:image): https://tsenta.com/og-image.png ## UI Components - input: background=#FEFCFF, textColor=#171717, borderColor=#AD46FF, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.901998 0.0376404 -0.0504854) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px - buttonPrimary: background=#FFFFFF, textColor=#7B69DB, borderRadius=33554400px, shadow=none - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=10px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: job seekers and professionals looking for automated application services ## Tsenta Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Brand Designer at Peec AI | Tsenta** - Image: https://i.ytimg.com/vi/r6WSubL6mf0/maxresdefault.jpg - Source: https://tsenta.com/jobs/peec-ai-brand-designer-4ad8f0bc-b419-418c-aed6-73f7cc02ab1a - **GCIC Specialist at Coweta County | Tsenta** - Image: https://i.ytimg.com/vi/NvZVMigYkfE/maxresdefault.jpg - Source: https://tsenta.com/jobs/coweta-county-gcic-specialist-cbd085d9-44e9-41ce-b858-28290e0823e1 - **Warehouse Associate at Vallen | Tsenta** - Image: https://recruiting.adp.com/portal-upload/RMPOD3WebDocument/2023/9/clientdata_1180615/19/1225/6b0deb8f-3481-489a-a91b-6503d25f3d57.GIF - Source: https://tsenta.com/jobs/vallen-warehouse-associate-895bc2a6-7cb0-47c6-b65a-9c2a7f68fe0a - **Terms of Service - Tsenta** - Image: https://tsenta.com/favicon.ico?favicon.856aef4f.ico - Source: https://tsenta.com/terms - **Front Desk Associate (YogaSix) *HIRING ASAP! at Club Pilates | Tsenta** - Image: https://lh7-rt.googleusercontent.com/docsz/AD_4nXca5gqbG02qyBgr0ccpu5y26k0TKo-NM_G04GNWA0tPdZ5i9aizkJeYt2zktvYHj3XA2FIfuJo-7_5sp3NJ325PDkKMtM5DCDNWO-zlnZI5C64iv-tttQlXKF27RCvi8m1_AxHxwlo_BVWbFxkoyE0?key=4SuZ66tASLQQYv6k-Wmihg - Source: https://tsenta.com/jobs/club-pilates-front-desk-associate-yogasix-hiring-asap-fa800525-1aa6-484e-84fc-d709ee72d71a - **Washington, DC - Safeway Retail Clerk at April's Aprons | Tsenta** - Image: https://images.albertsons-media.com/is/image/ABS/abscareers-image-banner-pavilions?$hrcj-desktop-preset$ - Source: https://tsenta.com/jobs/april-s-aprons-washington-dc-safeway-retail-clerk-e1e01cd2-0dc8-4013-82ca-9a8c743121cc ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "DM Sans", "role": "body" } ], "colors": { "primary": "#7860FC", "secondary": "#101828", "accent": "#7B69DB", "background": "#FFFFFF", "textPrimary": "#7B69DB", "link": "#7B69DB" }, "typography": { "fontFamilies": { "primary": "DM Sans", "heading": "DM Sans" }, "fontStacks": { "heading": [ "DM Sans", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "body": [ "DM Sans", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "DM Sans", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "60px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#FEFCFF", "textColor": "#171717", "borderColor": "#AD46FF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.901998 0.0376404 -0.0504854) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#7B69DB", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "favicon": "https://tsenta.com/icon.png", "ogImage": "https://tsenta.com/og-image.png" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No visible or appropriate logo candidate matches the brand 'Tsenta'. All candidates are invisible and unrelated to the brand.", "confidence": 0.2, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get Started", "reasoning": "The 'Get Started' button has a vibrant background color (#FFFFFF) with a strong call-to-action text, making it the primary CTA." }, "secondary": { "index": 0, "text": "Contact Us", "reasoning": "The 'Contact Us' button has a transparent background, making it less prominent and suitable as a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "job seekers and professionals looking for automated application services" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No visible or appropriate logo candidate matches the brand 'Tsenta'. All candidates are invisible and unrelated to the brand.", "confidence": 0.2 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```