# Tupelo Brand Identity

A complete profile of **Tupelo**'s visual system — colors, typography, components, and personality — extracted from https://tupelosmb.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/tupelo
- Machine-readable JSON: https://characterquilt.com/branding/tupelo.json
- Per-page llms.txt: https://characterquilt.com/branding/tupelo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3E21B2 |
| Accent | #3E21B2 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #3E21B2
- secondary: #9CA3AF
- accent: #3E21B2
- background: #FFFFFF
- textPrimary: #000000
- link: #111827

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Social card (og:image): https://www.tupelosmb.com/tupelo.svg

## UI Components

- buttonPrimary: background=#3E21B2, textColor=#FAFAFA, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Tupelo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog | Tupelo**
  - Image: https://www.tupelosmb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fochzzmq8%2Fproduction%2F1ff173e910d171ce8af576205053243e60c1f410-913x631.jpg%3Frect%3D0%2C43%2C913%2C547%26w%3D412%26h%3D247%26fit%3Dmax%26auto%3Dformat&w=3840&q=75
  - Source: https://www.tupelosmb.com/blog
- **Liquor Store for Sale in California | Tupelo**
  - Image: https://www.tupelosmb.com/_next/image?url=https%3A%2F%2Ftupelo-crm.s3.us-east-2.amazonaws.com%2Fpublic%2Forgs%2Fcm7mh8dhu00004m2nbfjfvhim%2Flistings%2Fcm7y1gkjf0187l70cumx9lwtq%2F(T-QiFVBfUyS35Ur7_qESj)chuttersnap-9UD0JHnWyVE-unsplash.jpg&w=3840&q=75
  - Source: https://www.tupelosmb.com/marketplace/liquor-store-for-sale-in-california
- **Best CRM for Business Brokers | Tupelo Blog**
  - Image: https://www.tupelosmb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fochzzmq8%2Fproduction%2F4671cdaa8917070ac8d7b053fad0f44eedc9a6e0-1998x1510.png%3Fw%3D1998%26h%3D1510%26fit%3Dcrop%26auto%3Dformat&w=3840&q=75
  - Source: https://www.tupelosmb.com/blog/best-crm-for-business-brokers
- **Construction Company for Sale | Tupelo**
  - Image: https://www.tupelosmb.com/_next/image?url=https%3A%2F%2Ftupelo-crm.s3.us-east-2.amazonaws.com%2Fpublic%2Forgs%2Fcmn6rlb970000m374ayovvydq%2Flistings%2Fcmnqnd0s8000ol804px6ph3xt%2F(JnwZ4Kl4OIl4uTIFSSl4R)getty-images-stcfgY0A0vs-unsplash%20copy.jpg&w=3840&q=75
  - Source: https://www.tupelosmb.com/marketplace/construction-company-for-sale
- **Blog | Tupelo**
  - Image: https://www.tupelosmb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fochzzmq8%2Fproduction%2F4f1e836ce1cd2250825a86265cdc930a9f7e0f37-592x342.jpg%3Frect%3D11%2C0%2C570%2C342%26w%3D412%26h%3D247%26fit%3Dmax%26auto%3Dformat&w=3840&q=75
  - Source: https://www.tupelosmb.com/blog
- **Liquor Store for Sale in California | Tupelo**
  - Image: https://tupelo-crm.s3.us-east-2.amazonaws.com/public/orgs/cm7mh8dhu00004m2nbfjfvhim/listings/cm7y1gpjz01bzl70c12qd8yv8/(6LVFbYqaKZeLKgt8pthSg)morgan-vander-hart-QICueXvfH3U-unsplash.jpg
  - Source: https://www.tupelosmb.com/marketplace/liquor-store-for-sale-in-california

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 66
    },
    {
      "family": "system-ui",
      "count": 66
    },
    {
      "family": "sans-serif",
      "count": 66
    },
    {
      "family": "Apple Color Emoji",
      "count": 66
    },
    {
      "family": "Segoe UI Emoji",
      "count": 66
    },
    {
      "family": "Segoe UI Symbol",
      "count": 66
    },
    {
      "family": "Noto Color Emoji",
      "count": 66
    }
  ],
  "colors": {
    "primary": "#3E21B2",
    "secondary": "#9CA3AF",
    "accent": "#3E21B2",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3E21B2",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": "https://www.tupelosmb.com/tupelo.svg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates match the brand 'Tupelo' as inferred from the page title and URL. All candidates have alt texts that do not align with the brand name.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Talk to Sales",
      "reasoning": "Button #3 'Talk to Sales' is likely the primary CTA due to its action-oriented text, which suggests direct engagement with the company. It shares the vibrant brand color #3E21B2, indicating its importance."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates match the brand 'Tupelo' as inferred from the page title and URL. All candidates have alt texts that do not align with the brand name.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```