# Turing College Brand Identity A complete profile of **Turing College**'s visual system — colors, typography, components, and personality — extracted from https://www.turingcollege.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/turing-college - Machine-readable JSON: https://characterquilt.com/branding/turing-college.json - Per-page llms.txt: https://characterquilt.com/branding/turing-college/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #673AFF | | Accent | #673AFF | | Body Font | Noi Grotesk | | Heading Font | Noi Grotesk | ## Color Palette - primary: #673AFF - secondary: #E9513C - accent: #673AFF - background: #25212C - textPrimary: #25212C - link: #808CF4 ## Typography - primary: Noi Grotesk — https://fonts.google.com/specimen/Noi+Grotesk - heading: Noi Grotesk — https://fonts.google.com/specimen/Noi+Grotesk ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22navbar_logo%22%20height%3D%2260px%22%20viewBox%3D%220%200%20166%2041%22%20fill%3D%22CurrentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M8.88499%2028.6395L0%2019.7546L19.7546%200L28.6498%208.89524L25.7036%2011.8414L34.5886%2020.7264L14.6206%2040.6945L5.72532%2031.7992L8.88499%2028.6395ZM24.6235%2018.7858H19.0481C18.8871%2018.7858%2018.7462%2018.9065%2018.7462%2019.0676V30.5203H15.0024V22.5296L18.5852%2018.9468C18.6456%2018.8864%2018.6053%2018.7858%2018.5248%2018.7858H9.14524V15.042H18.7663V18.5442C18.7663%2018.6248%2018.867%2018.665%2018.9274%2018.6046L22.5101%2015.0219H24.6437V18.7858H24.6235ZM101.271%2019.9227C101.271%2025.1559%20103.766%2028.014%20108.013%2028.014C111.314%2028.014%20113.649%2025.8604%20114.313%2022.2977H112.965C112.321%2025.1156%20110.489%2026.7863%20107.993%2026.7863C104.632%2026.7863%20102.639%2024.391%20102.639%2019.9227C102.639%2015.4543%20104.873%2013.0993%20107.993%2013.0591C110.57%2013.0389%20112.381%2014.7498%20112.985%2017.6281H114.333C113.71%2014.0051%20111.395%2011.7709%20108.013%2011.8313C104.109%2011.8917%20101.271%2014.6894%20101.271%2019.9227ZM128.704%2012.4951H127.396V27.8124H128.704V12.4951ZM52.0571%2012.4961H39.3564V14.9517H44.3079V27.8335H47.1459V14.9517H52.0571V12.4961ZM64.6771%2018.3725V16.3799H61.8994V27.8729H64.6771V18.8355H68.7831V16.3799H66.6697L64.6771%2018.3725ZM54.775%2025.6991C55.9827%2025.6991%2057.1904%2024.7933%2057.1904%2022.8007V16.3799H59.968V27.8527H57.2105V25.9809C56.5865%2027.3294%2055.4795%2027.9936%2053.8089%2027.9936C51.2325%2027.9936%2049.9443%2026.5847%2049.9443%2023.8071V16.3799H52.722V23.2636C52.722%2024.9946%2053.3258%2025.6991%2054.775%2025.6991ZM72.8899%2012.5371H70.1123V14.9323H72.8899V12.5371ZM70.1123%2016.3799H72.8899V27.8527H70.1123V16.3799ZM80.7798%2016.1191C79.1092%2016.1191%2078.0022%2016.7834%2077.3782%2018.1319V16.3808H74.6006V27.8537H77.3782V21.3121C77.3782%2019.4805%2078.2638%2018.4137%2079.7936%2018.4137C81.2428%2018.4137%2081.8466%2019.1182%2081.8466%2020.8492V27.8335H84.6242V20.4265C84.6444%2017.5482%2083.3763%2016.1191%2080.7798%2016.1191ZM93.9225%2017.5683V16.3808H96.7605L96.7203%2026.9882C96.7203%2030.3294%2094.7679%2032.1812%2091.2254%2032.1812C88.4477%2032.1812%2086.596%2030.8527%2086.2739%2028.6387L86.2538%2028.538L89.0516%2028.1153L89.0717%2028.216C89.2931%2029.3431%2090.058%2029.8665%2091.4468%2029.8665C92.5337%2029.8665%2093.842%2029.4236%2093.8822%2027.3102V26.1629C93.2583%2027.0888%2092.2921%2027.5518%2090.9235%2027.5518C88.0854%2027.5518%2086.0928%2025.1968%2086.0928%2021.8153C86.0928%2018.454%2088.0854%2016.1191%2090.9235%2016.1191C92.3123%2016.1191%2093.2985%2016.5821%2093.9225%2017.5683ZM94.3452%2021.8357V21.8354C94.3452%2019.5409%2093.4797%2018.454%2091.5675%2018.4338C89.8366%2018.4338%2088.8905%2019.6415%2088.8905%2021.8354C88.8905%2024.0093%2089.8567%2025.2572%2091.5675%2025.2572C92.896%2025.2572%2093.7212%2024.6936%2094.1037%2023.5463L94.3251%2022.4192C94.3452%2022.2381%2094.3452%2022.057%2094.3452%2021.8357ZM115.54%2022.4184C115.54%2018.896%20117.452%2016.8027%20120.673%2016.8027C123.893%2016.8027%20125.805%2018.8759%20125.805%2022.4184C125.805%2025.9408%20123.893%2028.0341%20120.673%2028.0341C117.452%2028.0139%20115.54%2025.9408%20115.54%2022.4184ZM124.457%2022.4184C124.457%2019.6005%20123.048%2017.9098%20120.673%2017.9098C118.277%2017.9098%20116.889%2019.6005%20116.889%2022.4184C116.889%2025.2363%20118.298%2026.9069%20120.673%2026.9069C123.048%2026.9069%20124.457%2025.2363%20124.457%2022.4184ZM130.737%2012.4951H132.046V27.7923H130.737V12.4951ZM134.963%2022.6807H143.336V22.419C143.336%2018.8564%20141.524%2016.7832%20138.485%2016.7832C135.406%2016.7832%20133.614%2018.8765%20133.614%2022.419C133.614%2025.9414%20135.426%2028.0145%20138.485%2028.0145C141.202%2028.0145%20143.034%2026.5251%20143.336%2024.0292H142.028C141.746%2025.8609%20140.438%2026.9276%20138.505%2026.9276C136.352%2026.9276%20135.023%2025.3577%20134.963%2022.6807ZM142.008%2021.795H134.983C135.164%2019.3193%20136.452%2017.8701%20138.505%2017.8701C140.538%2017.8701%20141.826%2019.3193%20142.008%2021.795ZM165.981%2022.6797H157.607C157.668%2025.3567%20158.996%2026.9267%20161.15%2026.9267C163.082%2026.9267%20164.39%2025.8599%20164.672%2024.0282H165.981C165.679%2026.5241%20163.847%2028.0136%20161.13%2028.0136C158.07%2028.0136%20156.259%2025.9404%20156.259%2022.418C156.259%2018.8755%20158.05%2016.7822%20161.13%2016.7822C164.169%2016.7822%20165.981%2018.8554%20165.981%2022.418V22.6797ZM157.627%2021.7941H164.652C164.471%2019.3183%20163.183%2017.8691%20161.15%2017.8691C159.097%2017.8691%20157.809%2019.3183%20157.627%2021.7941ZM154.688%2017.0241V27.3296C154.688%2030.1877%20152.776%2032.2005%20149.616%2032.2005C146.939%2032.2005%20145.228%2030.9325%20144.906%2028.6782C144.906%2028.648%20144.901%2028.6127%20144.896%2028.5775C144.892%2028.5531%20144.889%2028.5287%20144.887%2028.5059C144.886%2028.49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- Favicon: https://cdn.prod.website-files.com/5ec8088c0a860f39fe6e8b83/5f15cc3225745941e1334c6b_32.png - Social card (og:image): https://cdn.prod.website-files.com/5ec8088c0a860f39fe6e8b83/65a13da889775d6d749abab3_tc-og-fb-min.png ## UI Components - buttonPrimary: background=#673AFF, textColor=#FFFEF5, borderRadius=12px, shadow=none - buttonSecondary: background=#FFFEF5, textColor=#FAFAFA, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: busy professionals seeking online courses ## Turing College Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **AI Leadership Units: A 2026 Guide for Leaders** - Image: https://cdn.prod.website-files.com/5f2a6eae687d5d375e3c95e2/69de1d7cfc19283c6080a07c_visual_dfa9d783-f182-4f5a-9676-3515d0209b04.jpg - Source: https://www.turingcollege.com/blog/ai-leadership-units-2026-guide-senior-leaders - **AI Leadership Apprenticeship Units: From Sponsor to Builder in 90 Hours** - Image: https://cdn.prod.website-files.com/5f2a6eae687d5d375e3c95e2/69eb882676c7c2f26c3df397_visual_2c2a5816-5d47-445e-934a-fb4fb626ef8e.jpg - Source: https://www.turingcollege.com/blog/ai-leadership-apprenticeship-units-sponsor-to-builder - **AI SEO (GEO): How to Make Content Rank in 2026** - Image: https://cdn.prod.website-files.com/5f2a6eae687d5d375e3c95e2/698f06e876062c5cdd6c656b_Screenshot%202026-02-13%20at%2013.11.21.png - Source: https://www.turingcollege.com/blog/from-seo-to-geo-how-to-make-content-citable-in-2026 - **Blog | Turing College** - Image: https://cdn.prod.website-files.com/5f2a6eae687d5d375e3c95e2/69845c1ff0d56962cc152c57_Claude%20Code_Thumbnail%201.jpg - Source: https://www.turingcollege.com/lt/blog - **Blog | Turing College** - Image: https://cdn.prod.website-files.com/5f2a6eae687d5d375e3c95e2/69e75e8a0c2d9e233b9ec944_AI%20Engineering_.png - Source: https://www.turingcollege.com/blog - **Blog | Turing College** - Image: https://cdn.prod.website-files.com/5f2a6eae687d5d375e3c95e2/697c6cccd0044a27686117bb_openclaw-blog.png - Source: https://www.turingcollege.com/lt/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Noi Grotesk", "role": "body" } ], "colors": { "primary": "#673AFF", "secondary": "#E9513C", "accent": "#673AFF", "background": "#25212C", "textPrimary": "#25212C", "link": "#808CF4" }, "typography": { "fontFamilies": { "primary": "Noi Grotesk", "heading": "Noi Grotesk" }, "fontStacks": { "heading": [ "Noi Grotesk", "sans-serif" ], "body": [ "Noi Grotesk", "sans-serif" ], "paragraph": [ "Noi Grotesk", "sans-serif" ] }, "fontSizes": { "h1": "68px", "h2": "60px", "body": "15px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#673AFF", "textColor": "#FFFEF5", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, 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