# Turnkey Brand Identity

A complete profile of **Turnkey**'s visual system — colors, typography, components, and personality — extracted from https://www.turnkey.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/turnkey
- Machine-readable JSON: https://characterquilt.com/branding/turnkey.json
- Per-page llms.txt: https://characterquilt.com/branding/turnkey/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0073E6 |
| Accent | #4C48FF |
| Body Font | Intervariable |
| Heading Font | Intervariable |

## Color Palette

- primary: #0073E6
- secondary: #3898EC
- accent: #4C48FF
- background: #FFFFFF
- textPrimary: #222222
- link: #4C48FF

## Typography

- primary: Intervariable — https://fonts.google.com/specimen/Intervariable
- heading: Intervariable — https://fonts.google.com/specimen/Intervariable

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20120%2031%22%20fill%3D%22none%22%20class%3D%22nav--logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M75.1055%204.5H75.3498H77.9038H78.1481V4.74083V17.492V20.5489V24.3251V24.5659H77.9038H75.3498H75.1055V24.3251V4.74083V4.5ZM25.4577%2021.8382V11.3059H28.6958V8.56846H25.1938C25.4%208.3147%2025.5648%208.03088%2025.6825%207.72716C25.9023%207.17646%2026.0196%206.47164%2026.0082%205.52438V4.50007H23.0764V5.55969C23.0958%206.16112%2022.9725%206.75871%2022.7164%207.30491C22.3336%208.07877%2021.5176%208.93451%2019.7438%209.34553L19.5549%209.39049V11.3059H22.3857V22.5575C22.3875%2023.0898%2022.6026%2023.5998%2022.9844%2023.9764C23.3661%2024.3529%2023.8833%2024.5655%2024.4234%2024.5676H28.743V21.8382H25.4593H25.4577ZM50.4436%2011.2256C51.6261%209.56229%2053.1963%208.58933%2055.0955%208.58933H56.6136V11.4985H54.7616C53.465%2011.4985%2052.4226%2011.9144%2051.6848%2012.791C50.9469%2013.6676%2050.5055%2015.0355%2050.5055%2016.983V24.5676H47.401V8.58933H50.4436V11.2256ZM116.679%208.58933H119.649L120%208.60056L119.872%208.92166L112.119%2028.7339L111.93%2028.6617L111.952%2028.6713L112.115%2028.7339C111.896%2029.2467%20111.531%2029.6861%20111.064%2029.9994C110.598%2030.3127%20110.049%2030.4865%20109.485%2030.5H106.048V27.7995H109.379L110.773%2024.3235L104.696%208.91043L104.567%208.58933H107.988L108.047%208.74988L112.322%2020.5216L116.622%208.74988L116.679%208.58933ZM41.2327%208.58933H41.477H44.3046V24.5724H41.3842V22.6008C40.231%2024.1839%2038.5354%2024.932%2036.4587%2024.932C34.3445%2024.932%2032.8997%2024.3219%2032.0136%2023.2591C31.1276%2022.1962%2030.8018%2020.7127%2030.8018%2019.0253V8.58933H33.8754V19.3191C33.8754%2020.2118%2034.1604%2020.9262%2034.6588%2021.4159C35.1572%2021.9056%2035.8886%2022.1962%2036.8235%2022.1962C38.3318%2022.1962%2039.4198%2021.7033%2040.1414%2020.8941C40.863%2020.0849%2041.2327%2018.9338%2041.2327%2017.5803V8.58933ZM96.7963%208.22963C94.498%208.22963%2092.6037%209.06451%2091.2876%2010.5416C89.9715%2012.0187%2089.2532%2014.1059%2089.2532%2016.5928C89.2532%2019.0798%2089.9976%2021.1815%2091.3349%2022.6441C92.6721%2024.1067%2094.5925%2024.9272%2096.8875%2024.9272C98.7134%2024.9272%20100.282%2024.4102%20101.508%2023.4581C102.735%2022.506%20103.603%2021.1333%20104.056%2019.4443L104.137%2019.1408H100.973L100.914%2019.3014C100.217%2021.1943%2098.7818%2022.2299%2096.8875%2022.2299C95.5258%2022.2299%2094.4768%2021.7257%2093.7308%2020.8812C93.0256%2020.0785%2092.5826%2018.9642%2092.4197%2017.6461H104.16L104.185%2017.4325C104.211%2017.1545%20104.221%2016.8752%20104.216%2016.5961C104.216%2014.1123%20103.528%2012.0203%20102.246%2010.5464C100.964%209.07252%2099.0945%208.22963%2096.7963%208.22963ZM92.5272%2014.8829C92.7438%2013.7591%2093.1933%2012.7845%2093.8595%2012.0909C94.2367%2011.7015%2094.6924%2011.3943%2095.1974%2011.1891C95.7024%2010.9839%2096.2454%2010.8853%2096.7914%2010.8996C97.311%2010.8869%2097.8277%2010.9793%2098.3095%2011.1713C98.7914%2011.3632%2099.2282%2011.6505%2099.593%2012.0155C100.261%2012.6882%20100.733%2013.6595%20100.968%2014.8829H92.5272ZM66.6796%208.22963C64.6029%208.22963%2062.9073%208.97781%2061.7541%2010.5609V8.58927H58.8336V24.5675H61.9056V15.5765C61.9056%2014.2231%2062.2753%2013.0719%2062.9969%2012.2611C63.7184%2011.4503%2064.8065%2010.9606%2066.3148%2010.9606C67.2497%2010.9606%2067.981%2011.2512%2068.4795%2011.7409C68.9779%2012.2306%2069.2629%2012.9451%2069.2629%2013.8377V24.5691H72.3365V14.1332C72.3365%2012.4474%2072.0107%2010.9639%2071.1246%209.90099C70.2386%208.83813%2068.7938%208.22963%2066.6796%208.22963ZM90.1708%208.6305L82.1023%2016.5877L90.165%2024.5406L86.0935%2024.5321L80.203%2018.7229C79.6292%2018.1567%2079.3068%2017.3889%2079.3068%2016.5884C79.3068%2015.7878%2079.6292%2015.0201%2080.203%2014.4539L86.1078%208.6305H90.1708Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M9.7381%208.21527C9.7381%2010.2672%208.05309%2011.9305%205.97452%2011.9305C3.89595%2011.9305%202.21094%2010.2672%202.21094%208.21527C2.21094%206.16338%203.89595%204.5%205.97452%204.5C8.05309%204.5%209.7381%206.16338%209.7381%208.21527ZM11.9515%2025.3055L6.59425%2013.7254C6.53986%2013.6086%206.45268%2013.5097%206.34305%2013.4403C6.23342%2013.3709%206.10594%2013.3341%205.97573%2013.3341C5.84552%2013.3341%205.71804%2013.3709%205.60841%2013.4403C5.49878%2013.5097%205.41161%2013.6086%205.35722%2013.7254L0%2025.3055H11.9515Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/676848b756c25a3a99d7f262/6776803f40e522f99a528148_fav.png

## UI Components

- buttonPrimary: background=#111111, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#F0F0F0, textColor=#111111, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking secure wallet infrastructure

## Turnkey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Turnkey Whitepaper**
  - Image: https://whitepaper.turnkey.com/img/turnkey_architecture_full.png
  - Source: https://whitepaper.turnkey.com/architecture
- **Turnkey — Blog | Secure, flexible, and scalable**
  - Image: https://cdn.prod.website-files.com/67780ba5efa7ac95a4e79803/69d515f685c57867f08ae157_Embedded%20WaaS%202.png
  - Source: https://www.turnkey.com/blog
- **Email auth & recovery - Turnkey**
  - Image: https://mintcdn.com/turnkey-0e7c1f5b/83HCB8zBjOP3rX5S/images/authentication/img/diagrams/email_auth_authorization.png?fit=max&auto=format&n=83HCB8zBjOP3rX5S&q=85&s=13f1f4d09d13fd5328cfa82c5a66212a
  - Source: https://docs.turnkey.com/authentication/email
- **Turnkey — Blog | Secure, flexible, and scalable**
  - Image: https://cdn.prod.website-files.com/67780ba5efa7ac95a4e79803/695fbef7a4152f61070a0a4e_2025%20Wrapped.png
  - Source: https://www.turnkey.com/blog
- **Turnkey Whitepaper**
  - Image: https://whitepaper.turnkey.com/img/activity_processing.png
  - Source: https://whitepaper.turnkey.com/architecture
- **Turnkey — Blog | Secure, flexible, and scalable**
  - Image: https://cdn.prod.website-files.com/67780ba5efa7ac95a4e79803/69e0ece229f6c8932c556e48_Tempo%20(2).png
  - Source: https://www.turnkey.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Intervariable",
      "role": "body"
    },
    {
      "family": "Abcfavorit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0073E6",
    "secondary": "#3898EC",
    "accent": "#4C48FF",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#4C48FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Intervariable",
      "heading": "Intervariable"
    },
    "fontStacks": {
      "heading": [
        "Abcfavorit",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Intervariable",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Intervariable",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "52px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F0F0F0",
      "textColor": "#111111",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20120%2031%22%20fill%3D%22none%22%20class%3D%22nav--logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M75.1055%204.5H75.3498H77.9038H78.1481V4.74083V17.492V20.5489V24.3251V24.5659H77.9038H75.3498H75.1055V24.3251V4.74083V4.5ZM25.4577%2021.8382V11.3059H28.6958V8.56846H25.1938C25.4%208.3147%2025.5648%208.03088%2025.6825%207.72716C25.9023%207.17646%2026.0196%206.47164%2026.0082%205.52438V4.50007H23.0764V5.55969C23.0958%206.16112%2022.9725%206.75871%2022.7164%207.30491C22.3336%208.07877%2021.5176%208.93451%2019.7438%209.34553L19.5549%209.39049V11.3059H22.3857V22.5575C22.3875%2023.0898%2022.6026%2023.5998%2022.9844%2023.9764C23.3661%2024.3529%2023.8833%2024.5655%2024.4234%2024.5676H28.743V21.8382H25.4593H25.4577ZM50.4436%2011.2256C51.6261%209.56229%2053.1963%208.58933%2055.0955%208.58933H56.6136V11.4985H54.7616C53.465%2011.4985%2052.4226%2011.9144%2051.6848%2012.791C50.9469%2013.6676%2050.5055%2015.0355%2050.5055%2016.983V24.5676H47.401V8.58933H50.4436V11.2256ZM116.679%208.58933H119.649L120%208.60056L119.872%208.92166L112.119%2028.7339L111.93%2028.6617L111.952%2028.6713L112.115%2028.7339C111.896%2029.2467%20111.531%2029.6861%20111.064%2029.9994C110.598%2030.3127%20110.049%2030.4865%20109.485%2030.5H106.048V27.7995H109.379L110.773%2024.3235L104.696%208.91043L104.567%208.58933H107.988L108.047%208.74988L112.322%2020.5216L116.622%208.74988L116.679%208.58933ZM41.2327%208.58933H41.477H44.3046V24.5724H41.3842V22.6008C40.231%2024.1839%2038.5354%2024.932%2036.4587%2024.932C34.3445%2024.932%2032.8997%2024.3219%2032.0136%2023.2591C31.1276%2022.1962%2030.8018%2020.7127%2030.8018%2019.0253V8.58933H33.8754V19.3191C33.8754%2020.2118%2034.1604%2020.9262%2034.6588%2021.4159C35.1572%2021.9056%2035.8886%2022.1962%2036.8235%2022.1962C38.3318%2022.1962%2039.4198%2021.7033%2040.1414%2020.8941C40.863%2020.0849%2041.2327%2018.9338%2041.2327%2017.5803V8.58933ZM96.7963%208.22963C94.498%208.22963%2092.6037%209.06451%2091.2876%2010.5416C89.9715%2012.0187%2089.2532%2014.1059%2089.2532%2016.5928C89.2532%2019.0798%2089.9976%2021.1815%2091.3349%2022.6441C92.6721%2024.1067%2094.5925%2024.9272%2096.8875%2024.9272C98.7134%2024.9272%20100.282%2024.4102%20101.508%2023.4581C102.735%2022.506%20103.603%2021.1333%20104.056%2019.4443L104.137%2019.1408H100.973L100.914%2019.3014C100.217%2021.1943%2098.7818%2022.2299%2096.8875%2022.2299C95.5258%2022.2299%2094.4768%2021.7257%2093.7308%2020.8812C93.0256%2020.0785%2092.5826%2018.9642%2092.4197%2017.6461H104.16L104.185%2017.4325C104.211%2017.1545%20104.221%2016.8752%20104.216%2016.5961C104.216%2014.1123%20103.528%2012.0203%20102.246%2010.5464C100.964%209.07252%2099.0945%208.22963%2096.7963%208.22963ZM92.5272%2014.8829C92.7438%2013.7591%2093.1933%2012.7845%2093.8595%2012.0909C94.2367%2011.7015%2094.6924%2011.3943%2095.1974%2011.1891C95.7024%2010.9839%2096.2454%2010.8853%2096.7914%2010.8996C97.311%2010.8869%2097.8277%2010.9793%2098.3095%2011.1713C98.7914%2011.3632%2099.2282%2011.6505%2099.593%2012.0155C100.261%2012.6882%20100.733%2013.6595%20100.968%2014.8829H92.5272ZM66.6796%208.22963C64.6029%208.22963%2062.9073%208.97781%2061.7541%2010.5609V8.58927H58.8336V24.5675H61.9056V15.5765C61.9056%2014.2231%2062.2753%2013.0719%2062.9969%2012.2611C63.7184%2011.4503%2064.8065%2010.9606%2066.3148%2010.9606C67.2497%2010.9606%2067.981%2011.2512%2068.4795%2011.7409C68.9779%2012.2306%2069.2629%2012.9451%2069.2629%2013.8377V24.5691H72.3365V14.1332C72.3365%2012.4474%2072.0107%2010.9639%2071.1246%209.90099C70.2386%208.83813%2068.7938%208.22963%2066.6796%208.22963ZM90.1708%208.6305L82.1023%2016.5877L90.165%2024.5406L86.0935%2024.5321L80.203%2018.7229C79.6292%2018.1567%2079.3068%2017.3889%2079.3068%2016.5884C79.3068%2015.7878%2079.6292%2015.0201%2080.203%2014.4539L86.1078%208.6305H90.1708Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M9.7381%208.21527C9.7381%2010.2672%208.05309%2011.9305%205.97452%2011.9305C3.89595%2011.9305%202.21094%2010.2672%202.21094%208.21527C2.21094%206.16338%203.89595%204.5%205.97452%204.5C8.05309%204.5%209.7381%206.16338%209.7381%208.21527ZM11.9515%2025.3055L6.59425%2013.7254C6.53986%2013.6086%206.45268%2013.5097%206.34305%2013.4403C6.23342%2013.3709%206.10594%2013.3341%205.97573%2013.3341C5.84552%2013.3341%205.71804%2013.3709%205.60841%2013.4403C5.49878%2013.5097%205.41161%2013.6086%205.35722%2013.7254L0%2025.3055H11.9515Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/676848b756c25a3a99d7f262/6776803f40e522f99a528148_fav.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Turnkey'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 'Get Started' has a dark background (#111111) and action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get in touch",
      "reasoning": "Button #1 'Get in touch' has a light background (#F0F0F0) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking secure wallet infrastructure"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Turnkey'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```