# TwelveLabs Brand Identity
A complete profile of **TwelveLabs**'s visual system — colors, typography, components, and personality — extracted from https://www.twelvelabs.io/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/twelvelabs
- Machine-readable JSON: https://characterquilt.com/branding/twelvelabs.json
- Per-page llms.txt: https://characterquilt.com/branding/twelvelabs/llms.txt
## Quick Facts
| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #30710E |
| Body Font | Milling Duplex 1mm |
| Heading Font | Milling Duplex 1mm |
## Color Palette
- primary: #0000EE
- secondary: #5864ED
- accent: #30710E
- background: #F5F5F5
- textPrimary: #1D1C1B
- link: #30710E
## Typography
- primary: Milling Duplex 1mm — https://fonts.google.com/specimen/Milling+Duplex+1mm
- heading: Milling Duplex 1mm — https://fonts.google.com/specimen/Milling+Duplex+1mm
## Visual Assets
- Logo: data:image/svg+xml,
- Favicon: https://framerusercontent.com/images/rPgUJ0yBWlnbaATq5j4kUxflLE.png
- Social card (og:image): https://framerusercontent.com/images/HCQkFF3Rw3hgP3u68YqGAP4s.webp
## UI Components
- buttonPrimary: background=#F4F3F3, textColor=#0000EE, borderRadius=14px, shadow=none
- buttonSecondary: background=#1D1C1B, textColor=#0000EE, borderRadius=18px, shadow=none
## Brand Personality
Tone: professional · Energy: medium · Audience: developers and tech companies
## TwelveLabs Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- **Building Pegasus 1.5: From Clip-Based QA to Time-Based Metadata - TwelveLabs**
- Image: https://framerusercontent.com/images/vz2sli3G9r6PnMpOjBhc61wmG4.png
- Source: https://www.twelvelabs.io/ko/blog/introducing-pegasus-1-5
- **Effortlessly Craft Social Media Content from Video**
- Image: https://framerusercontent.com/images/QRRGLA9FDYe9xka8zOCryrouA.png?width=4800&height=1942
- Source: https://www.twelvelabs.io/blog/generate-social-posts
- **How to Build a Multimodal RAG App with TwelveLabs & Milvus**
- Image: https://framerusercontent.com/images/X6e2n4suV5Y8fWLgd39NUfPOVwU.png
- Source: https://www.twelvelabs.io/blog/fashion-chat-assistant
- **Semantic AI Video Search: Find Moments in Videos**
- Image: https://framerusercontent.com/images/MIs4fYDjcUdnzG0XNtwT9ZGZmUI.png?width=3623&height=3649
- Source: https://www.twelvelabs.io/product/video-search
- **TwelveLabs Blog: News, Research and Tutorials**
- Image: https://framerusercontent.com/images/6ddQc4ZgZPUJNwQvORZOJxBQbkI.jpg?width=2000&height=1333
- Source: https://www.twelvelabs.io/ja/blog
- **트웰브랩스 | 채용**
- Image: https://framerusercontent.com/images/Sv1B27YOp6V9P5hpjYxl8UlI.jpg?lossless=1&width=2938&height=3495
- Source: https://www.twelvelabs.io/ko/careers
## Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
## Machine-Readable Profile
```json
{
"colorScheme": "light",
"fonts": [
{
"family": "Milling Duplex 1mm",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#5864ED",
"accent": "#30710E",
"background": "#F5F5F5",
"textPrimary": "#1D1C1B",
"link": "#30710E"
},
"typography": {
"fontFamilies": {
"primary": "Milling Duplex 1mm",
"heading": "Milling Duplex 1mm"
},
"fontStacks": {
"heading": [
"Milling Duplex 1mm",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Milling Duplex 1mm",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "48px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#F4F3F3",
"textColor": "#0000EE",
"borderRadius": "14px",
"borderRadiusCorners": {
"topLeft": "14px",
"topRight": "14px",
"bottomRight": "14px",
"bottomLeft": "14px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#1D1C1B",
"textColor": "#0000EE",
"borderRadius": "18px",
"borderRadiusCorners": {
"topLeft": "18px",
"topRight": "18px",
"bottomRight": "18px",
"bottomLeft": "18px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml,",
"favicon": "https://framerusercontent.com/images/rPgUJ0yBWlnbaATq5j4kUxflLE.png",
"ogImage": "https://framerusercontent.com/images/HCQkFF3Rw3hgP3u68YqGAP4s.webp",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'TwelveLabs'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Start Building",
"reasoning": "The button 'Start Building' is likely the primary CTA due to its action-oriented text, suggesting a beginning or initiation of a process, which is typical for primary actions."
},
"secondary": {
"index": 2,
"text": "Developer Hub",
"reasoning": "The button 'Developer Hub' serves as a secondary action, providing additional resources or information, and it has a different background color group."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "developers and tech companies"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'TwelveLabs'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
```