# Twitch Brand Identity

A complete profile of **Twitch**'s visual system — colors, typography, components, and personality — extracted from http://twitch.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/twitch
- Machine-readable JSON: https://characterquilt.com/branding/twitch.json
- Per-page llms.txt: https://characterquilt.com/branding/twitch/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5C16C5 |
| Accent | #9147FF |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #5C16C5
- secondary: #772CE8
- accent: #9147FF
- background: #F7F7F8
- textPrimary: #0E0E10
- link: #9147FF

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20overflow%3D%22visible%22%20width%3D%2240px%22%20height%3D%2240px%22%20version%3D%221.1%22%20viewBox%3D%220%200%2040%2040%22%20x%3D%220px%22%20y%3D%220px%22%20class%3D%22ScSvg-sc-mx5axi-2%20jpMUBG%22%20data-fc-idx%3D%220%22%3E%3Cg%20style%3D%22fill%3A%20rgb(92%2C%2022%2C%20197)%20!important%3B%22%3E%3Cpolygon%20points%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20class%3D%22ScBody-sc-mx5axi-3%20dgOmAb%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%3E%3Canimate%20dur%3D%22150ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22points%22%20from%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20to%3D%2216%205%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2035%2019%2035%205%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3Canimate%20dur%3D%22250ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22points%22%20from%3D%2216%205%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2035%2019%2035%205%22%20to%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3Canimate%20dur%3D%2250ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22points%22%20to%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20from%3D%2216%205%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2035%2019%2035%205%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3Canimate%20dur%3D%2275ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22points%22%20to%3D%2216%205%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2035%2019%2035%205%22%20from%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3C%2Fpolygon%3E%3Cpolygon%20points%3D%2226%2025%2030%2021%2030%2010%2014%2010%2014%2025%2018%2025%2018%2029%2022%2025%22%20class%3D%22ScFace-sc-mx5axi-4%20fUZLqr%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3CanimateTransform%20dur%3D%22150ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%220%200%22%20to%3D%223%20-3%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3CanimateTransform%20dur%3D%22250ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%223%20-3%22%20to%3D%220%200%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3CanimateTransform%20dur%3D%2250ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%223%20-3%22%20to%3D%220%200%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3CanimateTransform%20dur%3D%2275ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%220%200%22%20to%3D%223%20-3%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fpolygon%3E%3Cg%20class%3D%22ScEyes-sc-mx5axi-5%20ettoQp%22%20style%3D%22fill%3A%20rgb(92%2C%2022%2C%20197)%20!important%3B%22%3E%3Cpath%20d%3D%22M20%2C14%20L22%2C14%20L22%2C20%20L20%2C20%20L20%2C14%20Z%20M27%2C14%20L27%2C20%20L25%2C20%20L25%2C14%20L27%2C14%20Z%22%20class%3D%22ScBody-sc-mx5axi-3%20dgOmAb%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%3E%3CanimateTransform%20dur%3D%22150ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%220%200%22%20to%3D%223%20-3%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3CanimateTransform%20dur%3D%22250ms%22%20begin%3D%22indefinite%2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- Favicon: https://assets.twitch.tv/assets/favicon-32-e29e246c157142c94346.png
- Social card (og:image): https://static-cdn.jtvnw.net/ttv-static-metadata/twitch_logo3.jpg

## UI Components

- input: background=#FFFFFF, textColor=#0E0E10, borderColor=null, borderRadius=8px, shadow=rgba(50, 50, 57, 0.62) 0px 0px 0px 1px inset

## Brand Personality

Tone: playful · Energy: high · Audience: gamers and streamers

## Twitch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Brand Assets**
  - Image: https://cdn.m7g.twitch.tv/ba46b4e5e395b11efd34/assets/uploads/blog_og-image.jpg?w=1200&h=630&fm=jpg&auto=format
  - Source: https://brand.twitch.com/
- **Policy updates regarding mobile-enabled Extensions on iOS - Announcements -  Twitch Developer Forums**
  - Image: https://d2opxh93rbxzdn.cloudfront.net/original/3X/0/e/0e91c8b833b594bf58a30261b77aa8666fdc7e86.jpeg
  - Source: https://discuss.dev.twitch.com/t/policy-updates-regarding-mobile-enabled-extensions-on-ios/59518
- **Careers @ Twitch**
  - Image: https://careers.twitch.com/assets/uploads/bc-bloglogo.png
  - Source: https://careers.twitch.com/
- **อาชีพเริ่มต้น | อาชีพใน Twitch**
  - Image: https://careers.twitch.com/assets/gradprog.jpg
  - Source: https://careers.twitch.com/th-th/early-career/
- **อาชีพเริ่มต้น | อาชีพใน Twitch**
  - Image: https://careers.twitch.com/static/uploads/_AWP8318.jpg
  - Source: https://careers.twitch.com/th-th/early-career/
- **Deprecation of Create and Delete Follows API Endpoints - Page 2 -  Announcements - Twitch Developer Forums**
  - Image: https://d2opxh93rbxzdn.cloudfront.net/original/3X/6/2/62c9d492126954c88153a13d1480d6af7798dfae.jpeg
  - Source: https://discuss.dev.twitch.com/t/deprecation-of-create-and-delete-follows-api-endpoints/32351?page=2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans Arabic",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5C16C5",
    "secondary": "#772CE8",
    "accent": "#9147FF",
    "background": "#F7F7F8",
    "textPrimary": "#0E0E10",
    "link": "#9147FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Noto Sans Arabic",
        "Roobert",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Noto Sans Arabic",
        "Roobert",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "Tajawal",
        "Inter",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0E0E10",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(50, 50, 57, 0.62) 0px 0px 0px 1px inset"
    }
  },
  "images": {
    "logo": 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    "ogImage": "https://static-cdn.jtvnw.net/ttv-static-metadata/twitch_logo3.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Twitch'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "gamers and streamers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.95,
    "overall": 0.475
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Twitch'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```