# UBITS Brand Identity

A complete profile of **UBITS**'s visual system — colors, typography, components, and personality — extracted from http://ubits.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ubits
- Machine-readable JSON: https://characterquilt.com/branding/ubits.json
- Per-page llms.txt: https://characterquilt.com/branding/ubits/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00256E |
| Accent | #092037 |
| Body Font | Helveticanowtext |
| Heading Font | PT Serif |

## Color Palette

- primary: #00256E
- secondary: #001337
- accent: #092037
- background: #F4F7FB
- textPrimary: #666666
- link: #2B324D

## Typography

- primary: Helveticanowtext — https://fonts.google.com/specimen/Helveticanowtext
- heading: PT Serif — https://fonts.google.com/specimen/PT+Serif

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6255854a3f29166e78b0d067/667ed413c95ca1e99330ddd9_UBITS.svg
- Favicon: https://cdn.prod.website-files.com/6255854a3f29166e78b0d067/6272d97371728d2fa9bdf5b5_favicon-ubits.png
- Social card (og:image): https://cdn.prod.website-files.com/6255854a3f29166e78b0d067/66e454a4593b00dd787aa912_home.png

## UI Components

- buttonPrimary: background=#092037, textColor=#666666, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#00256E, borderColor=#00256E, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: HR professionals and businesses

## UBITS Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Desarrollo Profesional: Clave para Retener Talento**
  - Image: https://cdn.prod.website-files.com/625585503f291600f3b0d09c/697d167b5cfb058252dca510_V1%20(3).webp
  - Source: https://ubits.com/blog/desarrollo-profesional-retencion-talento
- **Las 10 habilidades laborales más demandadas del futuro | UBITS**
  - Image: https://cdn.prod.website-files.com/625585503f291600f3b0d09c/633c9e7b74ef07183c8a6d4b_SKILLED___Blog%20externa.png
  - Source: https://ubits.com/blog/top-10-habilidades-profesionales-en-empresas
- **Diagnóstico de Cultura: Transformación Digital y AI**
  - Image: https://cdn.prod.website-files.com/625585503f291600f3b0d09c/684ae83de7c6ae967b631c08_NUEVOS%20CALL%20TO%20ACTION_Mesa%20de%20trabajo%201%20copia%202.png
  - Source: https://ubits.com/blog/diagnostico-cultura-transformacion-digital
- **Cómo fomentar la autonomía en el trabajo? | UBITS**
  - Image: https://cdn.prod.website-files.com/625585503f291600f3b0d09c/69835c56b20cbb78244de72b_V1%20(5).webp
  - Source: https://ubits.com/blog/fomentar-autonomia-en-el-trabajo
- **Gestión de Talento Global con Nómina Automatizada**
  - Image: https://cdn.prod.website-files.com/625585503f291600f3b0d09c/683796162888440ccb91c918_Mesa%20de%20trabajo%201%20copia%2027.webp
  - Source: https://ubits.com/blog/gestion-talento-global-nomina-automatizada
- **Qué es una cultura de aprendizaje y cómo fomentarla en tu empresa? | UBITS**
  - Image: https://cdn.prod.website-files.com/625585503f291600f3b0d09c/62dacf9d9d555622c0bdb04b_Blog__5.5%20Fomentar%20cultura%20aprendizaje%20(1).png
  - Source: https://ubits.com/blog/cultura-de-aprendizaje-empresarial

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PT Serif",
      "role": "heading"
    },
    {
      "family": "Helveticanowtext",
      "role": "body"
    },
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Opensans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00256E",
    "secondary": "#001337",
    "accent": "#092037",
    "background": "#F4F7FB",
    "textPrimary": "#666666",
    "link": "#2B324D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helveticanowtext",
      "heading": "PT Serif"
    },
    "fontStacks": {
      "heading": [
        "Helveticanowtext",
        "sans-serif"
      ],
      "body": [
        "PT Serif",
        "serif"
      ],
      "paragraph": [
        "Font Awesome 6 Pro 300",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "29px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#092037",
      "textColor": "#666666",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#00256E",
      "borderColor": "#00256E",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6255854a3f29166e78b0d067/667ed413c95ca1e99330ddd9_UBITS.svg",
    "favicon": "https://cdn.prod.website-files.com/6255854a3f29166e78b0d067/6272d97371728d2fa9bdf5b5_favicon-ubits.png",
    "ogImage": "https://cdn.prod.website-files.com/6255854a3f29166e78b0d067/66e454a4593b00dd787aa912_home.png",
    "logoAlt": "logo ubits"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, has an alt text matching the brand ('logo ubits'), and is of a suitable size for a brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Conoce más",
      "reasoning": "Button #0 has a vibrant brand color background (#092037), making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Habla con ventas",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with a border, making it less prominent than the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "HR professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, has an alt text matching the brand ('logo ubits'), and is of a suitable size for a brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```