# Ultrahuman Brand Identity A complete profile of **Ultrahuman**'s visual system — colors, typography, components, and personality — extracted from https://www.ultrahuman.com/?ref=startups.gallery. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/ultrahuman - Machine-readable JSON: https://characterquilt.com/branding/ultrahuman.json - Per-page llms.txt: https://characterquilt.com/branding/ultrahuman/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0882FF | | Accent | #0882FF | | Body Font | Graphik | | Heading Font | Graphik | ## Color Palette - primary: #0882FF - secondary: #0279E8 - accent: #0882FF - background: #FFFFFF - textPrimary: #000000 - link: #007FF5 ## Typography - primary: Graphik — https://fonts.google.com/specimen/Graphik - heading: Graphik — https://fonts.google.com/specimen/Graphik ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22logo%22%20width%3D%2232px%22%20height%3D%2224px%22%20viewBox%3D%220%200%2032%2024%22%20version%3D%221.1%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ELogo%20%2F%2053%3C%2Ftitle%3E%3Cdesc%3ECreated%20with%20Sketch.%3C%2Fdesc%3E%3Cg%20id%3D%22Symbols%22%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20none%20!important%3B%20stroke-width%3A%201px%20!important%3B%22%3E%3Cg%20id%3D%22header-%2F-Default%22%20transform%3D%22translate(-120.000000%2C%20-24.000000)%22%20fill%3D%22%23FFF%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cg%20id%3D%22header-%2F-scrolled%22%20transform%3D%22translate(120.000000%2C%2020.000000)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cg%20id%3D%22Logo-%2F-53%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M28.5836299%2C4.22641509%20L28.5836299%2C13.3454483%20L23.474%2C13.3454151%20L32%2C21.0242679%20L25.8058042%2C27.7735849%20L15.9998561%2C18.9433764%20L6.19419577%2C27.7735849%20L0%2C21.0242679%20L8.526%2C13.3454151%20L3.40498221%2C13.3454483%20L3.40498221%2C4.22641509%20L28.5836299%2C4.22641509%20Z%22%20id%3D%22Combined-Shape%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E - Favicon: https://www.ultrahuman.com/apple-touch-icon.png - Social card (og:image): https://public-web-assets.uh-static.com/web_v2/meta-assets/uh-og-image.png ## UI Components - buttonPrimary: background=#0882FF, textColor=#FFFFFF, borderRadius=50px, shadow=none - buttonSecondary: background=#EDEDED, textColor=#000000, borderRadius=50px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: health-conscious individuals ## Ultrahuman Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Multi-country analysis of daily Stress Rhythm Score reveals significant gender and age-dependent differences among Ultrahuman Ring AIR users** - Image: https://cdn.prod.website-files.com/687950e16b1858f3aa3dcd8b/6888838198595b12c21a786c_668726654bd8f3a2cbf88896_stress-fig01.png - Source: https://science.ultrahuman.com/studies/stress-rhythm-analysis-gender-and-age-dependent-differences - **All you need to know about the ring sizing kit - Ultrahuman** - Image: https://blog.ultrahuman.com/wp-content/uploads/2024/04/Sizing_kit_blog.png - Source: https://blog.ultrahuman.com/blog/answering-faqs-on-the-ring-sizing-kit/ - **Ultrahuman Ring | Pricing** - Image: https://cdn.speedsize.com/3f711f28-1488-44dc-b013-5e43284ac4b0/https://public-web-assets.uh-static.com/web_v2/ring-buy/carousel-assets-new/min/bionic-gold/3.png - Source: https://www.ultrahuman.com/global/ring/buy/?srsltid=AfmBOooWzKkLgRs2_vY3v5RcQPe0n-7x2zg3g78tfIFPbRsfL69cI7Fe - **How is your metabolic score calculated and what does it mean? - Ultrahuman** - Image: https://blog.ultrahuman.com/wp-content/uploads/2021/10/metabolic-age-2.jpg - Source: https://blog.ultrahuman.com/blog/how-is-your-metabolic-score-calculated/ - **Wearable Tech Unveiled - Ultrahuman** - Image: https://blog.ultrahuman.com/wp-content/uploads/2023/10/ULTRAHUMAN-Digital-Campaign5147-copy-min-2-1.jpg - Source: https://blog.ultrahuman.com/blog/collections/wearable-tech-unveiled/ - **Ultrahuman M1 Live (USA) : Your top FAQs answered - Ultrahuman** - Image: https://blog.ultrahuman.com/wp-content/uploads/2024/06/M1-premium-blog-1.png - Source: https://blog.ultrahuman.com/blog/ultrahuman-m1-live-your-top-faqs-answered/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Graphik", "role": "body" } ], "colors": { "primary": "#0882FF", "secondary": "#0279E8", "accent": "#0882FF", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#007FF5" }, "typography": { "fontFamilies": { "primary": "Graphik", "heading": "Graphik" }, "fontStacks": { "heading": [ "Graphik", "system-ui", "sans-serif" ], "body": [ "Graphik", "system-ui", "sans-serif" ], "paragraph": [ "Graphik", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "20px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "20px" }, "components": { "buttonPrimary": { "background": "#0882FF", "textColor": "#FFFFFF", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#EDEDED", "textColor": "#000000", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22logo%22%20width%3D%2232px%22%20height%3D%2224px%22%20viewBox%3D%220%200%2032%2024%22%20version%3D%221.1%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ELogo%20%2F%2053%3C%2Ftitle%3E%3Cdesc%3ECreated%20with%20Sketch.%3C%2Fdesc%3E%3Cg%20id%3D%22Symbols%22%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20none%20!important%3B%20stroke-width%3A%201px%20!important%3B%22%3E%3Cg%20id%3D%22header-%2F-Default%22%20transform%3D%22translate(-120.000000%2C%20-24.000000)%22%20fill%3D%22%23FFF%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cg%20id%3D%22header-%2F-scrolled%22%20transform%3D%22translate(120.000000%2C%2020.000000)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cg%20id%3D%22Logo-%2F-53%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M28.5836299%2C4.22641509%20L28.5836299%2C13.3454483%20L23.474%2C13.3454151%20L32%2C21.0242679%20L25.8058042%2C27.7735849%20L15.9998561%2C18.9433764%20L6.19419577%2C27.7735849%20L0%2C21.0242679%20L8.526%2C13.3454151%20L3.40498221%2C13.3454483%20L3.40498221%2C4.22641509%20L28.5836299%2C4.22641509%20Z%22%20id%3D%22Combined-Shape%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E", "favicon": "https://www.ultrahuman.com/apple-touch-icon.png", "ogImage": "https://public-web-assets.uh-static.com/web_v2/meta-assets/uh-og-image.png", "logoHref": "/us/", "logoAlt": "Logo / 53" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ultrahuman'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Buy now", "reasoning": "Button #0 'Buy now' uses the vibrant brand color #0882FF, making it the most prominent CTA, suitable for a primary action." }, "secondary": { "index": 6, "text": "Learn more", "reasoning": "Button #1 'Learn more' has a different background color (#EDEDED) and serves as a secondary action, providing additional information." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "health-conscious individuals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ultrahuman'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```