{
  "name": "Understood Care",
  "slug": "understood-care",
  "domain": "https://understoodcare.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Montserrat",
        "role": "heading"
      },
      {
        "family": "Merriweather",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#444C99",
      "secondary": "#FFF0B1",
      "accent": "#FCD303",
      "background": "#FFFFFF",
      "textPrimary": "#36383D",
      "link": "#FCD303"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Montserrat"
      },
      "fontStacks": {
        "heading": [
          "Merriweather",
          "serif"
        ],
        "body": [
          "Montserrat",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "68px",
        "h2": "51px",
        "body": "12px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "32px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#444C99",
        "textColor": "#FFFFFF",
        "borderColor": "#535CB8",
        "borderRadius": "48px",
        "borderRadiusCorners": {
          "topLeft": "48px",
          "topRight": "48px",
          "bottomRight": "48px",
          "bottomLeft": "48px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFF0B1",
        "textColor": "#36383D",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6968352c4849cd5507cb9f0d_Logo%205.avif",
      "favicon": "https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6807c6f1941d010ad4100479_32.png",
      "ogImage": "https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6887c54c3013ea38603b90b0_Share%20Image.png",
      "logoHref": "/",
      "logoAlt": "Understood Care Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Understood Care'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get Started with Understood Care",
        "reasoning": "Button #0 is the primary CTA because it uses a vibrant brand color (#444C99) and has action-oriented text 'Get Started with Understood Care', which aligns with the site's main service offering."
      },
      "secondary": {
        "index": 10,
        "text": "Find an Advocate",
        "reasoning": "Button #11 is selected as secondary because it uses a different vibrant color (#FFF0B1) and offers a supportive action 'Find an Advocate', which complements the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "seniors and caregivers seeking Medicare support"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Understood Care'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/understood-care/0839eca402.webp",
      "alt": "Mobility Equipment",
      "source_url": "https://understoodcare.com/uc-care-types/mobility-equipment",
      "image_url": "https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/68c0801a97e5cce3cfb23811_20200217_200434_IMG_1653.JPG.webp",
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      "height": 3024,
      "bytes": 441856,
      "query": "site:understoodcare.com",
      "query_suffix": "site:understoodcare.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/understood-care/83caf11856.webp",
      "alt": "Articles",
      "source_url": "https://understoodcare.com/articles",
      "image_url": "https://cdn.prod.website-files.com/68068c5e59be87abb54147b4/69ba2f09b2613725e5c576d9_GettyImages-1380716338.jpg",
      "width": 2040,
      "height": 1172,
      "bytes": 312616,
      "query": "site:understoodcare.com",
      "query_suffix": "site:understoodcare.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/understood-care/cd7e55b775.webp",
      "alt": "Home Care",
      "source_url": "https://understoodcare.com/uc-care-types/home-care",
      "image_url": "https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/68d1877b96fd81da832aa497_IMG_0956.webp",
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      "query_suffix": "site:understoodcare.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/understood-care/b736a0f889.webp",
      "alt": "Home Care",
      "source_url": "https://understoodcare.com/uc-care-types/home-care",
      "image_url": "https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/68d19b9e82ba528c8fd29a12_image%20(2).webp",
      "width": 960,
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      "query": "site:understoodcare.com",
      "query_suffix": "site:understoodcare.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/understood-care/e180d31053.webp",
      "alt": "Pet-friendly Housing",
      "source_url": "https://understoodcare.com/uc-care-types/housing-with-a-pet",
      "image_url": "https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/684c87d43897cec6be3697f3_Spinner.gif",
      "width": 1080,
      "height": 1080,
      "bytes": 454545,
      "query": "site:understoodcare.com",
      "query_suffix": "site:understoodcare.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/understood-care/527061e812.webp",
      "alt": "Articles",
      "source_url": "https://understoodcare.com/articles",
      "image_url": "https://cdn.prod.website-files.com/68068c5e59be87abb54147b4/69ba35429affdeb68f841c90_10-Benefits-of-Safe-Transportation-for-Seniors.jpg",
      "width": 1315,
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      "query": "site:understoodcare.com",
      "query_suffix": "site:understoodcare.com"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Montserrat",
      "google_fonts_url": "https://fonts.google.com/specimen/Montserrat"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Montserrat&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/understood-care",
  "agent_instructions": "You are designing or implementing in Understood Care's brand identity.\n\n# Brand profile\n- Company: Understood Care\n- Source: https://understoodcare.com\n- Color scheme: light\n\n# Colors\n- primary: #444C99\n- secondary: #FFF0B1\n- accent: #FCD303\n- background: #FFFFFF\n- textPrimary: #36383D\n- link: #FCD303\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Montserrat&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#444C99, textColor=#FFFFFF, borderColor=#535CB8, borderRadius=48px, shadow=none\n- buttonSecondary: background=#FFF0B1, textColor=#36383D, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: seniors and caregivers seeking Medicare support\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/understood-care.json",
  "page_markdown": "# Understood Care Brand Identity\n\nA complete profile of **Understood Care**'s visual system — colors, typography, components, and personality — extracted from https://understoodcare.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/understood-care\n- Machine-readable JSON: https://characterquilt.com/branding/understood-care.json\n- Per-page llms.txt: https://characterquilt.com/branding/understood-care/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #444C99 |\n| Accent | #FCD303 |\n| Body Font | Inter |\n| Heading Font | Montserrat |\n\n## Color Palette\n\n- primary: #444C99\n- secondary: #FFF0B1\n- accent: #FCD303\n- background: #FFFFFF\n- textPrimary: #36383D\n- link: #FCD303\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6968352c4849cd5507cb9f0d_Logo%205.avif\n- Favicon: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6807c6f1941d010ad4100479_32.png\n- Social card (og:image): https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6887c54c3013ea38603b90b0_Share%20Image.png\n\n## UI Components\n\n- buttonPrimary: background=#444C99, textColor=#FFFFFF, borderColor=#535CB8, borderRadius=48px, shadow=none\n- buttonSecondary: background=#FFF0B1, textColor=#36383D, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: seniors and caregivers seeking Medicare support\n\n## Understood Care Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Mobility Equipment**\n  - Image: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/68c0801a97e5cce3cfb23811_20200217_200434_IMG_1653.JPG.webp\n  - Source: https://understoodcare.com/uc-care-types/mobility-equipment\n- **Articles**\n  - Image: https://cdn.prod.website-files.com/68068c5e59be87abb54147b4/69ba2f09b2613725e5c576d9_GettyImages-1380716338.jpg\n  - Source: https://understoodcare.com/articles\n- **Home Care**\n  - Image: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/68d1877b96fd81da832aa497_IMG_0956.webp\n  - Source: https://understoodcare.com/uc-care-types/home-care\n- **Home Care**\n  - Image: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/68d19b9e82ba528c8fd29a12_image%20(2).webp\n  - Source: https://understoodcare.com/uc-care-types/home-care\n- **Pet-friendly Housing**\n  - Image: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/684c87d43897cec6be3697f3_Spinner.gif\n  - Source: https://understoodcare.com/uc-care-types/housing-with-a-pet\n- **Articles**\n  - Image: https://cdn.prod.website-files.com/68068c5e59be87abb54147b4/69ba35429affdeb68f841c90_10-Benefits-of-Safe-Transportation-for-Seniors.jpg\n  - Source: https://understoodcare.com/articles\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Montserrat\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Merriweather\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#444C99\",\n    \"secondary\": \"#FFF0B1\",\n    \"accent\": \"#FCD303\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#36383D\",\n    \"link\": \"#FCD303\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Montserrat\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Merriweather\",\n        \"serif\"\n      ],\n      \"body\": [\n        \"Montserrat\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"68px\",\n      \"h2\": \"51px\",\n      \"body\": \"12px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"32px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#444C99\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#535CB8\",\n      \"borderRadius\": \"48px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"48px\",\n        \"topRight\": \"48px\",\n        \"bottomRight\": \"48px\",\n        \"bottomLeft\": \"48px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFF0B1\",\n      \"textColor\": \"#36383D\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6968352c4849cd5507cb9f0d_Logo%205.avif\",\n    \"favicon\": \"https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6807c6f1941d010ad4100479_32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6887c54c3013ea38603b90b0_Share%20Image.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Understood Care Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Understood Care'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get Started with Understood Care\",\n      \"reasoning\": \"Button #0 is the primary CTA because it uses a vibrant brand color (#444C99) and has action-oriented text 'Get Started with Understood Care', which aligns with the site's main service offering.\"\n    },\n    \"secondary\": {\n      \"index\": 10,\n      \"text\": \"Find an Advocate\",\n      \"reasoning\": \"Button #11 is selected as secondary because it uses a different vibrant color (#FFF0B1) and offers a supportive action 'Find an Advocate', which complements the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"seniors and caregivers seeking Medicare support\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Understood Care'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}