# UNISON Brand Identity A complete profile of **UNISON**'s visual system — colors, typography, components, and personality — extracted from https://www.in-unison.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/unison - Machine-readable JSON: https://characterquilt.com/branding/unison.json - Per-page llms.txt: https://characterquilt.com/branding/unison/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1B1C3F | | Accent | #9CA3AF | | Body Font | Helvetica | | Heading Font | Helvetica | ## Color Palette - primary: #1B1C3F - accent: #9CA3AF - background: #F2F2F2 - textPrimary: #989898 - link: #9CA3AF ## Typography - primary: Helvetica — https://fonts.google.com/specimen/Helvetica - heading: Helvetica — https://fonts.google.com/specimen/Helvetica ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2248%22%20height%3D%2248%22%20viewBox%3D%220%200%2048%2048%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M22.1434%2046.3318C18.9914%2045.6618%2016.5834%2043.3998%2015.5835%2040.5678C15.0555%2039.0719%2014.9215%2037.4179%2015.2755%2035.7519C15.6295%2034.0859%2016.4254%2032.6299%2017.5154%2031.478C19.5814%2029.298%2022.7014%2028.21%2025.8533%2028.88C29.0053%2029.55%2031.4133%2031.8119%2032.4133%2034.6439C30.3473%2036.8239%2027.2273%2037.9119%2024.0754%2037.2419L23.9214%2037.9699C27.0733%2038.6399%2029.4813%2040.9018%2030.4813%2043.7338C28.4153%2045.9138%2025.2953%2047.0018%2022.1434%2046.3318Z%22%20fill%3D%22%23989898%22%2F%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M0.0493136%2027.5841C-0.286683%2024.3782%201.1193%2021.3902%203.50327%2019.5622C4.76126%2018.5982%206.29324%2017.9583%207.98722%2017.7803C9.6812%2017.6023%2011.3112%2017.9083%2012.7432%2018.5902C15.4551%2019.8822%2017.4531%2022.5122%2017.7891%2025.7182C18.1251%2028.9241%2016.7191%2031.9121%2014.3352%2033.7401C11.6232%2032.4481%209.62521%2029.8181%209.28921%2026.6122L8.54922%2026.6902C8.88521%2029.8961%207.47923%2032.8841%205.09526%2034.7121C2.38329%2033.4201%200.38531%2030.7901%200.0493136%2027.5841Z%22%20fill%3D%22%23989898%22%2F%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M11.0481%200.773239C13.992%20-0.538746%2017.27%20-0.122751%2019.744%201.57923C21.05%202.47922%2022.1319%203.73721%2022.8239%205.29319C23.5159%206.84917%2023.7279%208.49515%2023.5219%2010.0671C23.1319%2013.0451%2021.248%2015.7591%2018.302%2017.0691C15.356%2018.379%2012.0801%2017.965%209.60608%2016.2631C9.99608%2013.2851%2011.8801%2010.5711%2014.826%209.26114L14.524%208.58115C11.5801%209.89314%208.3021%209.47714%205.82812%207.77516C6.21812%204.79719%208.1021%202.08322%2011.0481%200.773239Z%22%20fill%3D%22%23989898%22%2F%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M39.9443%202.95046C42.1002%205.34643%2042.7182%208.5904%2041.8642%2011.4704C41.4122%2012.9903%2040.5483%2014.4083%2039.2843%2015.5483C38.0203%2016.6883%2036.5183%2017.3983%2034.9603%2017.6883C32.0064%2018.2363%2028.8444%2017.2843%2026.6884%2014.8883C24.5324%2012.4924%2023.9144%209.24839%2024.7684%206.36842C27.7224%205.82043%2030.8844%206.77242%2033.0403%209.16839L33.5923%208.6704C31.4364%206.27442%2030.8184%203.03046%2031.6724%200.150493C34.6263%20-0.3975%2037.7883%200.554489%2039.9443%202.95046Z%22%20fill%3D%22%23989898%22%2F%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M46.8006%2031.1103C45.1886%2033.9023%2042.2947%2035.4923%2039.2907%2035.5703C37.7047%2035.6103%2036.0907%2035.2263%2034.6167%2034.3763C33.1428%2033.5263%2032.0028%2032.3183%2031.2448%2030.9243C29.8108%2028.2843%2029.7408%2024.9824%2031.3508%2022.1904C32.9608%2019.3985%2035.8567%2017.8085%2038.8607%2017.7305C40.2947%2020.3704%2040.3647%2023.6724%2038.7547%2026.4644L39.3987%2026.8364C41.0107%2024.0444%2043.9046%2022.4544%2046.9086%2022.3764C48.3426%2025.0164%2048.4106%2028.3183%2046.8006%2031.1103Z%22%20fill%3D%22%23989898%22%2F%3E%3C%2Fsvg%3E - Favicon: https://unison.co/favicon.ico - Social card (og:image): https://unison.co/og.jpg ## Brand Personality Tone: professional · Energy: low · Audience: unknown ## UNISON Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **UNISON** - Image: https://unison.co/og.jpg - Source: https://www.in-unison.com/ - **UNISON** - Image: https://cdn.sanity.io/images/ilm9ls0e/production/36e1ac00f8ae4e34c876be3a526496c4f7f61c79-600x1067.png - Source: https://www.in-unison.com/ - **UNISON** - Image: https://cdn.sanity.io/images/ilm9ls0e/production/0dbc33cf839b68cbcddc47bb92d314509c3b1b6f-600x1067.png - Source: https://www.in-unison.com/ - **UNISON** - Image: https://cdn.sanity.io/images/ilm9ls0e/production/ac872902d2d2c4a080ada64a7ef7e8c48ca262e4-600x1067.png - Source: https://www.in-unison.com/ - **UNISON** - Image: https://cdn.sanity.io/images/ilm9ls0e/production/561330844fedd3e29f6bad43b88871e3300e7f0d-600x1067.png - Source: https://www.in-unison.com/ - **UNISON** - Image: https://cdn.sanity.io/images/ilm9ls0e/production/78f6c9ce3a427cb2779bcbc89f807cf2c9cb6341-600x1067.png - Source: https://www.in-unison.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#1B1C3F", "accent": "#9CA3AF", "background": "#F2F2F2", "textPrimary": "#989898", "link": "#9CA3AF" }, "typography": { "fontFamilies": { "primary": "Helvetica", "heading": "Helvetica" }, "fontStacks": { "heading": [ "H" ], "body": [ "NHU", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "NHU", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "58px", "h2": "58px", "body": "48px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": {}, "images": { "logo": 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"favicon": "https://unison.co/favicon.ico", "ogImage": "https://unison.co/og.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is the only visible logo in the header area, matching the brand name 'UNISON' from the page title and URL.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": -1, "text": "N/A", "reasoning": "All buttons have the same background color (#F2F2F2) and none stand out as a primary CTA due to lack of vibrant color or action-oriented text." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "No button can be selected as secondary since all share the same background color and lack differentiation." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "low", "targetAudience": "unknown" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is the only visible logo in the header area, matching the brand name 'UNISON' from the page title and URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```