# Unschool Brand Identity

A complete profile of **Unschool**'s visual system — colors, typography, components, and personality — extracted from https://www.unschool.in/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/unschool
- Machine-readable JSON: https://characterquilt.com/branding/unschool.json
- Per-page llms.txt: https://characterquilt.com/branding/unschool/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FCAE16 |
| Accent | #FCAE16 |
| Body Font | Open Sans |
| Heading Font | Lato |

## Color Palette

- primary: #FCAE16
- secondary: #40A9FF
- accent: #FCAE16
- background: #24272C
- textPrimary: #24272C
- link: #1890FF

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://www.unschool.in/static/Unschool%20Logo%20Horizontal%20White%20(1)-a4913f0c391a347aa53acfa994243cb4.png
- Favicon: https://www.unschool.in/img/apple-touch-icon.png

## UI Components

- input: background=#FFFFFF, textColor=#050607, borderColor=#D9D9D9, borderRadius=6px, shadow=none
- buttonPrimary: background=#FCAE16, textColor=#050607, borderRadius=6px, shadow=rgba(0, 0, 0, 0.016) 0px 2px 0px 0px
- buttonSecondary: background=#141519, textColor=#050607, borderRadius=8px, shadow=rgba(0, 0, 0, 0.016) 0px 2px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: students and professionals seeking online certifications

## Unschool Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **YT KS Promo Intro (Final)**
  - Image: https://i.vimeocdn.com/video/1657194344-bd480de2d957fcf659f10aaaa2a858b06ed0f82e2f98474517253f1670371895-d?f=webp
  - Source: https://www.unschool.in/skill-courses/cyber-security-getting-started-with-kali-linux/
- **Event Page | Unschool**
  - Image: https://i.ytimg.com/vi/pXbL57cX0ww/maxresdefault.jpg
  - Source: https://unplugged.unschool.in/
- **Advance Sales Certification - 100% Guaranteed Job Program | Unschool**
  - Image: https://i.ytimg.com/vi/6WxvXZYkxdg/maxresdefault.jpg
  - Source: https://www.unschool.in/job-program/advance-sales-certification/
- **Basic Content Writing Certification**
  - Image: https://dgc4ncvkkwqo2.cloudfront.net/internship-course-page-1.0/certificate-internship-course.png
  - Source: https://www.unschool.in/internship-program/basic-content-writing-certification/
- **Basic Content Writing Certification**
  - Image: https://dgc4ncvkkwqo2.cloudfront.net/internship-course-page-1.0/nsdc-certificate.png
  - Source: https://www.unschool.in/internship-program/basic-content-writing-certification/
- **Cyber Security - Getting started with Kali Linux**
  - Image: https://i.vimeocdn.com/player/680366?sig=7be3b7024acbcec4aeb6668d82cbf16dcf3649d8aeae08c2209f4d91f219da78&v=1
  - Source: https://www.unschool.in/skill-courses/cyber-security-getting-started-with-kali-linux/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FCAE16",
    "secondary": "#40A9FF",
    "accent": "#FCAE16",
    "background": "#24272C",
    "textPrimary": "#24272C",
    "link": "#1890FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44.8px",
      "h2": "44.8px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#050607",
      "borderColor": "#D9D9D9",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FCAE16",
      "textColor": "#050607",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.016) 0px 2px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#141519",
      "textColor": "#050607",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.016) 0px 2px 0px 0px"
    }
  },
  "images": {
    "logo": "https://www.unschool.in/static/Unschool%20Logo%20Horizontal%20White%20(1)-a4913f0c391a347aa53acfa994243cb4.png",
    "favicon": "https://www.unschool.in/img/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Unschool.in"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Unschool'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Enroll Now",
      "reasoning": "Button #1 ('Enroll Now') uses the vibrant brand color #FCAE16, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 0,
      "text": "Download Brochure",
      "reasoning": "Button #0 ('Download Brochure') has a different background color (#141519) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "students and professionals seeking online certifications"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Unschool'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```