{
  "name": "Upflow",
  "slug": "upflow",
  "domain": "https://upflow.io/?ref=startups.gallery",
  "sources": [
    "startups_gallery",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "unknown"
      },
      {
        "family": "Helvetica Neue",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#267FFD",
      "secondary": "#546681",
      "accent": "#267FFD",
      "background": "#FFFFFF",
      "textPrimary": "#0B254B",
      "link": "#0B254B"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "40px",
        "h2": "16px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#0B254B",
        "borderColor": "#E2E5E9",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "rgba(11, 37, 75, 0.12) 0px 2px 4px -3px"
      },
      "buttonPrimary": {
        "background": "#267FFD",
        "textColor": "#FFFFFF",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#267FFD",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://upflow.io/assets/logo-default.svg",
      "favicon": "https://upflow.io/favicon/android-chrome-192x192.png",
      "ogImage": "https://upflow.io/meta/en@2x.png",
      "logoHref": "/",
      "logoAlt": "Accounts Receivable Software"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Upflow'. It is the most prominent logo fitting the brand identity.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request a demo",
        "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #267FFD, which is consistent with the primary color scheme of the website. The text 'Request a demo' is action-oriented, making it a strong candidate for the main call-to-action."
      },
      "secondary": {
        "index": 3,
        "text": "Request a demo",
        "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It also uses the same action-oriented text 'Request a demo', but with a less prominent color, making it suitable as a secondary option."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "chakra",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Upflow'. It is the most prominent logo fitting the brand identity.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/upflow/4e5a1c7ae5.webp",
      "alt": "What Is the Best Method to Analyze Your Receivables?",
      "source_url": "https://upflow.io/blog/ar-metrics/analysis-of-receivables-method",
      "image_url": "https://a.storyblok.com/f/130573/4078x2719/6b96ea5a3d/myriam-jessier-vcti-0qlvga-unsplash.webp",
      "width": 4078,
      "height": 2719,
      "bytes": 221044,
      "query": "site:upflow.io/?ref=startups.gallery",
      "query_suffix": "site:upflow.io/?ref=startups.gallery"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/upflow/f654ee46d8.webp",
      "alt": "Inside Upflow | Upflow",
      "source_url": "https://upflow.io/blog/inside-upflow",
      "image_url": "https://a.storyblok.com/f/130573/3600x1890/3ccd1be483/linkedin-convenience-fees-blog-header-copy.jpg",
      "width": 3600,
      "height": 1890,
      "bytes": 2808555,
      "query": "site:upflow.io/?ref=startups.gallery blog",
      "query_suffix": "site:upflow.io/?ref=startups.gallery blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/upflow/c76bccc2af.webp",
      "alt": "Fast-Growing Business? Here are the benefits to switching to AR Automation.",
      "source_url": "https://upflow.io/blog/ar-collections/ar-automation-benefits",
      "image_url": "https://a.storyblok.com/f/130573/6720x4480/ffa3e59bc6/ar-automation.webp",
      "width": 6720,
      "height": 4480,
      "bytes": 1743590,
      "query": "site:upflow.io/?ref=startups.gallery",
      "query_suffix": "site:upflow.io/?ref=startups.gallery"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/upflow/17de3f9225.webp",
      "alt": "The Chief of Staff Role at Upflow",
      "source_url": "https://upflow.io/blog/inside-upflow/the-chief-of-staff-role-at-upflow",
      "image_url": "https://a.storyblok.com/f/130573/6000x4000/a3bf18a430/pexels-fauxels-3184298.jpg",
      "width": 6000,
      "height": 4000,
      "bytes": 2539819,
      "query": "site:upflow.io/?ref=startups.gallery",
      "query_suffix": "site:upflow.io/?ref=startups.gallery"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/upflow",
  "agent_instructions": "You are designing or implementing in Upflow's brand identity.\n\n# Brand profile\n- Company: Upflow\n- Source: https://upflow.io/?ref=startups.gallery\n- Color scheme: light\n\n# Colors\n- primary: #267FFD\n- secondary: #546681\n- accent: #267FFD\n- background: #FFFFFF\n- textPrimary: #0B254B\n- link: #0B254B\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#0B254B, borderColor=#E2E5E9, borderRadius=4px, shadow=rgba(11, 37, 75, 0.12) 0px 2px 4px -3px\n- buttonPrimary: background=#267FFD, textColor=#FFFFFF, borderRadius=4px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#267FFD, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/upflow.json",
  "page_markdown": "# Upflow Brand Identity\n\nA complete profile of **Upflow**'s visual system — colors, typography, components, and personality — extracted from https://upflow.io/?ref=startups.gallery. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/upflow\n- Machine-readable JSON: https://characterquilt.com/branding/upflow.json\n- Per-page llms.txt: https://characterquilt.com/branding/upflow/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #267FFD |\n| Accent | #267FFD |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #267FFD\n- secondary: #546681\n- accent: #267FFD\n- background: #FFFFFF\n- textPrimary: #0B254B\n- link: #0B254B\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://upflow.io/assets/logo-default.svg\n- Favicon: https://upflow.io/favicon/android-chrome-192x192.png\n- Social card (og:image): https://upflow.io/meta/en@2x.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#0B254B, borderColor=#E2E5E9, borderRadius=4px, shadow=rgba(11, 37, 75, 0.12) 0px 2px 4px -3px\n- buttonPrimary: background=#267FFD, textColor=#FFFFFF, borderRadius=4px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#267FFD, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Upflow Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **What Is the Best Method to Analyze Your Receivables?**\n  - Image: https://a.storyblok.com/f/130573/4078x2719/6b96ea5a3d/myriam-jessier-vcti-0qlvga-unsplash.webp\n  - Source: https://upflow.io/blog/ar-metrics/analysis-of-receivables-method\n- **Inside Upflow | Upflow**\n  - Image: https://a.storyblok.com/f/130573/3600x1890/3ccd1be483/linkedin-convenience-fees-blog-header-copy.jpg\n  - Source: https://upflow.io/blog/inside-upflow\n- **Fast-Growing Business? Here are the benefits to switching to AR Automation.**\n  - Image: https://a.storyblok.com/f/130573/6720x4480/ffa3e59bc6/ar-automation.webp\n  - Source: https://upflow.io/blog/ar-collections/ar-automation-benefits\n- **The Chief of Staff Role at Upflow**\n  - Image: https://a.storyblok.com/f/130573/6000x4000/a3bf18a430/pexels-fauxels-3184298.jpg\n  - Source: https://upflow.io/blog/inside-upflow/the-chief-of-staff-role-at-upflow\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#267FFD\",\n    \"secondary\": \"#546681\",\n    \"accent\": \"#267FFD\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#0B254B\",\n    \"link\": \"#0B254B\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"40px\",\n      \"h2\": \"16px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0B254B\",\n      \"borderColor\": \"#E2E5E9\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"rgba(11, 37, 75, 0.12) 0px 2px 4px -3px\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#267FFD\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#267FFD\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://upflow.io/assets/logo-default.svg\",\n    \"favicon\": \"https://upflow.io/favicon/android-chrome-192x192.png\",\n    \"ogImage\": \"https://upflow.io/meta/en@2x.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Accounts Receivable Software\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Upflow'. It is the most prominent logo fitting the brand identity.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"Button #0 is selected as the primary CTA because it uses the vibrant brand color #267FFD, which is consistent with the primary color scheme of the website. The text 'Request a demo' is action-oriented, making it a strong candidate for the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It also uses the same action-oriented text 'Request a demo', but with a less prominent color, making it suitable as a secondary option.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"chakra\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Upflow'. It is the most prominent logo fitting the brand identity.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}