# Upflow Brand Identity

A complete profile of **Upflow**'s visual system — colors, typography, components, and personality — extracted from https://upflow.io/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/upflow
- Machine-readable JSON: https://characterquilt.com/branding/upflow.json
- Per-page llms.txt: https://characterquilt.com/branding/upflow/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #267FFD |
| Accent | #267FFD |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #267FFD
- secondary: #546681
- accent: #267FFD
- background: #FFFFFF
- textPrimary: #0B254B
- link: #0B254B

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://upflow.io/assets/logo-default.svg
- Favicon: https://upflow.io/favicon/android-chrome-192x192.png
- Social card (og:image): https://upflow.io/meta/en@2x.png

## UI Components

- input: background=#FFFFFF, textColor=#0B254B, borderColor=#E2E5E9, borderRadius=4px, shadow=rgba(11, 37, 75, 0.12) 0px 2px 4px -3px
- buttonPrimary: background=#267FFD, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#267FFD, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Upflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What Is the Best Method to Analyze Your Receivables?**
  - Image: https://a.storyblok.com/f/130573/4078x2719/6b96ea5a3d/myriam-jessier-vcti-0qlvga-unsplash.webp
  - Source: https://upflow.io/blog/ar-metrics/analysis-of-receivables-method
- **Inside Upflow | Upflow**
  - Image: https://a.storyblok.com/f/130573/3600x1890/3ccd1be483/linkedin-convenience-fees-blog-header-copy.jpg
  - Source: https://upflow.io/blog/inside-upflow
- **Fast-Growing Business? Here are the benefits to switching to AR Automation.**
  - Image: https://a.storyblok.com/f/130573/6720x4480/ffa3e59bc6/ar-automation.webp
  - Source: https://upflow.io/blog/ar-collections/ar-automation-benefits
- **The Chief of Staff Role at Upflow**
  - Image: https://a.storyblok.com/f/130573/6000x4000/a3bf18a430/pexels-fauxels-3184298.jpg
  - Source: https://upflow.io/blog/inside-upflow/the-chief-of-staff-role-at-upflow

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#267FFD",
    "secondary": "#546681",
    "accent": "#267FFD",
    "background": "#FFFFFF",
    "textPrimary": "#0B254B",
    "link": "#0B254B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0B254B",
      "borderColor": "#E2E5E9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(11, 37, 75, 0.12) 0px 2px 4px -3px"
    },
    "buttonPrimary": {
      "background": "#267FFD",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#267FFD",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://upflow.io/assets/logo-default.svg",
    "favicon": "https://upflow.io/favicon/android-chrome-192x192.png",
    "ogImage": "https://upflow.io/meta/en@2x.png",
    "logoHref": "/",
    "logoAlt": "Accounts Receivable Software"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Upflow'. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #267FFD, which is consistent with the primary color scheme of the website. The text 'Request a demo' is action-oriented, making it a strong candidate for the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Request a demo",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It also uses the same action-oriented text 'Request a demo', but with a less prominent color, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "chakra",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Upflow'. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```