# Upgraded Brand Identity

A complete profile of **Upgraded**'s visual system — colors, typography, components, and personality — extracted from http://getupgraded.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/upgraded
- Machine-readable JSON: https://characterquilt.com/branding/upgraded.json
- Per-page llms.txt: https://characterquilt.com/branding/upgraded/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #006AFF |
| Accent | #006AFF |
| Body Font | Uncut Sans |
| Heading Font | Uncut Sans |

## Color Palette

- primary: #006AFF
- secondary: #69727D
- accent: #006AFF
- background: #F5F5F7
- textPrimary: #1A1A1F
- link: #0000EE

## Typography

- primary: Uncut Sans — https://fonts.google.com/specimen/Uncut+Sans
- heading: Uncut Sans — https://fonts.google.com/specimen/Uncut+Sans

## Visual Assets

- Logo: https://getupgraded.com/wp-content/uploads/2023/04/logo-dark.89ee6f03.svg
- Favicon: https://getupgraded.com/wp-content/uploads/2023/10/cropped-Favicon-3-32x32.png
- Social card (og:image): https://getupgraded.com/wp-content/uploads/2024/05/Ad-Landscape-–-MacBook.png

## UI Components

- buttonPrimary: background=#006AFF, textColor=#FFFFFF, borderRadius=24px, shadow=none
- buttonSecondary: background=#1F242B, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for MacBook upgrades

## Upgraded Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The best MacBook for video editing in 2025 (based on your needs and budget)  - Upgraded**
  - Image: https://getupgraded.com/wp-content/uploads/2025/08/image-2-scaled.png
  - Source: https://getupgraded.com/resources/best-macbook-for-video-editing/
- **How to finance a MacBook in 2025: All options compared - Upgraded**
  - Image: https://getupgraded.com/wp-content/uploads/2025/07/upgraded-5-scaled-1.png
  - Source: https://getupgraded.com/resources/macbook-financing-options/
- **Is there a MacBook Upgrade Program? (Yes, but not from Apple) - Upgraded**
  - Image: https://getupgraded.com/wp-content/uploads/2025/07/is-there-a-macbook-upgrade-program-9.png
  - Source: https://getupgraded.com/resources/macbook-upgrade-program-options/
- **The best MacBook for video editing in 2025 (based on your needs and budget)  - Upgraded**
  - Image: https://getupgraded.com/wp-content/uploads/2025/07/best-macbook-for-video-editing-1.png
  - Source: https://getupgraded.com/resources/best-macbook-for-video-editing/
- **How to finance a MacBook in 2025: All options compared - Upgraded**
  - Image: https://getupgraded.com/wp-content/uploads/2025/07/how-to-finance-a-macbook-in-2025-3.png
  - Source: https://getupgraded.com/resources/macbook-financing-options/
- **Upgraded for Business**
  - Image: https://getupgraded.com/wp-content/uploads/2025/08/b2b-hero-center.jpg
  - Source: https://getupgraded.com/for-business/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Uncut Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#006AFF",
    "secondary": "#69727D",
    "accent": "#006AFF",
    "background": "#F5F5F7",
    "textPrimary": "#1A1A1F",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Uncut Sans",
      "heading": "Uncut Sans"
    },
    "fontStacks": {
      "heading": [
        "Uncut Sans",
        "sans-serif"
      ],
      "body": [
        "Uncut Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Uncut Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#006AFF",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F242B",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getupgraded.com/wp-content/uploads/2023/04/logo-dark.89ee6f03.svg",
    "favicon": "https://getupgraded.com/wp-content/uploads/2023/10/cropped-Favicon-3-32x32.png",
    "ogImage": "https://getupgraded.com/wp-content/uploads/2024/05/Ad-Landscape-–-MacBook.png",
    "logoHref": "https://getupgraded.com",
    "logoAlt": "Upgraded logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Upgraded'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Choose a MacBook",
      "reasoning": "Button #3 ('Choose a MacBook') uses the vibrant brand color #006AFF, making it the most prominent CTA on the page."
    },
    "secondary": {
      "index": 0,
      "text": "How Upgraded works",
      "reasoning": "Button #2 ('How Upgraded works') has a distinct dark background (#1F242B), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for MacBook upgrades"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Upgraded'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```