# Upsolve AI Brand Identity

A complete profile of **Upsolve AI**'s visual system — colors, typography, components, and personality — extracted from https://upsolve.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/upsolve-ai
- Machine-readable JSON: https://characterquilt.com/branding/upsolve-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/upsolve-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0A9B6A |
| Accent | #2354E4 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0A9B6A
- secondary: #0000EE
- accent: #2354E4
- background: #FAFAF6
- textPrimary: #2455E8
- link: #2455E8

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/images/FI1doPWfIq2zn6wf2G8gsgwBU.png
- Social card (og:image): https://framerusercontent.com/images/zjM0Sd8jYheqSk7hCv8hzcevKA.png

## UI Components

- input: background=#EBEBEB, textColor=#000000, borderColor=null, borderRadius=8px, shadow=none
- buttonPrimary: background=#2354E4, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Upsolve AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Headless BI Explained: What It Is, Benefits, and Use Cases**
  - Image: https://framerusercontent.com/images/U556Zr9ySyBIwrKhO304cic8OI.jpg?width=3436&height=4211
  - Source: https://upsolve.ai/blog/headless-bi
- **5 Power BI Embedded Alternatives for Customer-Facing Analytics**
  - Image: https://framerusercontent.com/images/2vBDm7bmozdWr4ZdiQSYZBlq5Wg.png
  - Source: https://upsolve.ai/blog/power-bi-embedded-alternatives
- **Domo Pricing Demystified: Costs, Credits, and Hidden Fees**
  - Image: https://framerusercontent.com/images/CkLyd9T8n6YD7DHspYuJpeAe2gM.jpg?width=5760&height=3840
  - Source: https://upsolve.ai/blog/domo-pricing-demystified
- **5 Customer Analytics Dashboard Examples & Templates for 2026**
  - Image: https://framerusercontent.com/images/UYBLDBuufUqMRblu0WaZ07DKNc.png
  - Source: https://upsolve.ai/blog/customer-analytics-dashboard
- **5 AI Business Intelligence Tools Compared for Smarter Decisions**
  - Image: https://framerusercontent.com/images/nRjZgbGcduWsaVq0KYbH68SVcWs.jpg?width=4000&height=6000
  - Source: https://upsolve.ai/blog/ai-business-intelligence-tools
- **Qrvey Review: Is It Right for Embedded Analytics?**
  - Image: https://framerusercontent.com/images/dBh06nJ5jcA4DoUHMKolbx56Fk.png
  - Source: https://upsolve.ai/blog/qrvey-review

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0A9B6A",
    "secondary": "#0000EE",
    "accent": "#2354E4",
    "background": "#FAFAF6",
    "textPrimary": "#2455E8",
    "link": "#2455E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "JetBrains Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "11px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#EBEBEB",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2354E4",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/FI1doPWfIq2zn6wf2G8gsgwBU.png",
    "ogImage": "https://framerusercontent.com/images/zjM0Sd8jYheqSk7hCv8hzcevKA.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe to our newsletter",
      "reasoning": "The button 'Subscribe to our newsletter' uses a vibrant blue color (#2354E4), which is a strong indicator of a primary call-to-action. The color is vibrant and stands out against the background, making it the most likely primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be selected."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```