# Vaero Brand Identity

A complete profile of **Vaero**'s visual system — colors, typography, components, and personality — extracted from https://vaero.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vaero
- Machine-readable JSON: https://characterquilt.com/branding/vaero.json
- Per-page llms.txt: https://characterquilt.com/branding/vaero/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E9F3FD |
| Accent | #0967D3 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #E9F3FD
- secondary: #3E4755
- accent: #0967D3
- background: #FFFFFF
- textPrimary: #000000
- link: #0967D3

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/685b819eff9131beb8ec9483/685bf559b5ec9d247acbbce9_vaero-logo.svg
- Favicon: https://cdn.prod.website-files.com/685b819eff9131beb8ec9483/6874c9926bec56d4cb6b5fb1_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/685b819eff9131beb8ec9483/6874c9aa00f201a6ebaed4af_OG%20image.png

## UI Components

- buttonPrimary: background=#0967D3, textColor=#FFFFFF, borderRadius=7px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#3E4755, borderColor=#3E4755, borderRadius=7px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Vaero Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **VAero - YouTube**
  - Image: https://i.ytimg.com/vi/L8DzrwvUl6w/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAycoDCRDOCW2cGXdLHNNZoIB5WDw
  - Source: https://www.youtube.com/watch?v=L8DzrwvUl6w
- **VAERO Official Site | Premium Streetwear & Athletic Wear**
  - Image: https://shopvaero.com/cdn/shop/files/test_2d6d3b9b-7ffb-4e35-9670-a33226563f84.png?v=1769463304&width=3840
  - Source: https://shopvaero.com/
- **Vaero Co., Ltd**
  - Image: http://en.vaero.com.cn/uploads/allimg/20211116/1-21111616093SR.jpg
  - Source: http://en.vaero.com.cn/
- **Bryant Lee - Vaero | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5616AQHgAuFR7HTRPA/profile-displaybackgroundimage-shrink_200_800/B56ZlVw5qdKAAU-/0/1758080507359?e=2147483647&v=beta&t=kgSwu7Y2k7syU2gQlVtNlSSMpkZ4q3Ei-ORT6jTMdG0
  - Source: https://www.linkedin.com/in/bryant-lee
- **Vaero – Commercial Aviation Services**
  - Image: https://www.vaero.aero/wp-content/uploads/2025/02/1-1-240x300.png
  - Source: https://www.vaero.aero/
- **We are overhauling some older Monster sprites: Vaero! : r/MonsterSanctuary**
  - Image: https://preview.redd.it/we-are-overhauling-some-older-monster-sprites-vaero-v0-54lop35bnyn81.gif?width=1045&auto=webp&s=29beff4d75263ee3ea9a8e66c381b441cd17d604
  - Source: https://www.reddit.com/r/MonsterSanctuary/comments/tgcjxr/we_are_overhauling_some_older_monster_sprites/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E9F3FD",
    "secondary": "#3E4755",
    "accent": "#0967D3",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0967D3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0967D3",
      "textColor": "#FFFFFF",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3E4755",
      "borderColor": "#3E4755",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/685b819eff9131beb8ec9483/685bf559b5ec9d247acbbce9_vaero-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/685b819eff9131beb8ec9483/6874c9926bec56d4cb6b5fb1_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/685b819eff9131beb8ec9483/6874c9aa00f201a6ebaed4af_OG%20image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #0 ('Get a demo') uses the vibrant brand color #0967D3, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to engage with the product."
    },
    "secondary": {
      "index": 2,
      "text": "Learn more",
      "reasoning": "Button #2 ('Learn more') has a different background color (#FFFFFF) and serves as a secondary action, providing additional information rather than direct engagement."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```