# Valgo Brand Identity

A complete profile of **Valgo**'s visual system — colors, typography, components, and personality — extracted from https://valgo.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/valgo
- Machine-readable JSON: https://characterquilt.com/branding/valgo.json
- Per-page llms.txt: https://characterquilt.com/branding/valgo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Palatino Linotype |
| Heading Font | Palatino Linotype |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #030303
- textPrimary: #030303
- link: #0000EE

## Typography

- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype
- heading: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype

## Visual Assets

- Logo: https://valgo.ai/media/valgo-white.svg
- Favicon: https://valgo.ai/media/favicon.png
- Social card (og:image): media/valgo-social-media.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#2E2E2E, borderRadius=999px, shadow=none
- buttonSecondary: background=#030303, textColor=#FFFFFF, borderColor=#2E2E2E, borderRadius=999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Valgo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Valgo**
  - Image: https://valgo.ai/media/valgo-social-media.png
  - Source: https://valgo.dev/
- **Valgo Quantifies AI Risk for Insurers with Simulation-Based Estimates | Y  Combinator posted on the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQG8UYgo751wYg/feedshare-shrink_800/B4EZ1L1C9rJAAc-/0/1775093690557?e=2147483647&v=beta&t=cHYHntkWLxhhfMWZ2VaSYHMluMOd-Or7RIeZ9KQ_8to
  - Source: https://www.linkedin.com/posts/y-combinator_valgo-is-the-risk-quantification-layer-for-activity-7436108409936179200-_Cal
- **Removal and Soil Remediation Company - VALGO**
  - Image: https://www.valgo.com/wp-content/uploads/2024/11/logo-valgo.jpg
  - Source: https://www.valgo.com/en/
- **Removal and Soil Remediation Company - VALGO**
  - Image: https://www.valgo.com/wp-content/uploads/2025/09/journees-europeennes-patrimoine-2025.jpg
  - Source: https://www.valgo.com/en/
- **ValGO - Valutazione Generativa Online - Anastasis**
  - Image: https://www.anastasis.it/wp-content/uploads/2025/09/Logo-ValGO_rettangolare-con-bordo-1024x314.png
  - Source: https://www.anastasis.it/valgo/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Palatino Linotype",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#030303",
    "textPrimary": "#030303",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Palatino Linotype",
      "heading": "Palatino Linotype"
    },
    "fontStacks": {
      "heading": [
        "Palatino Linotype",
        "Palatino",
        "serif"
      ],
      "body": [
        "Palatino Linotype",
        "Palatino",
        "serif"
      ],
      "paragraph": [
        "Palatino Linotype",
        "Palatino",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "18.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#2E2E2E",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#030303",
      "textColor": "#FFFFFF",
      "borderColor": "#2E2E2E",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://valgo.ai/media/valgo-white.svg",
    "favicon": "https://valgo.ai/media/favicon.png",
    "ogImage": "media/valgo-social-media.png",
    "logoHref": "#home",
    "logoAlt": "Valgo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Valgo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "The 'Contact Us' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the company."
    },
    "secondary": {
      "index": 1,
      "text": "Show More",
      "reasoning": "The 'Show More' button serves as a secondary action, providing additional information rather than direct engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.8,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Valgo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```