# Valor Water Analytics Brand Identity A complete profile of **Valor Water Analytics**'s visual system — colors, typography, components, and personality — extracted from http://valorwater.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/valor-water-analytics - Machine-readable JSON: https://characterquilt.com/branding/valor-water-analytics.json - Per-page llms.txt: https://characterquilt.com/branding/valor-water-analytics/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #003E51 | | Accent | #0085AD | | Body Font | Roboto Flex | | Heading Font | Roboto Flex | ## Color Palette - primary: #003E51 - secondary: #007DA3 - accent: #0085AD - background: #FFFFFF - textPrimary: #0085AD - link: #0085AD ## Typography - primary: Roboto Flex — https://fonts.google.com/specimen/Roboto+Flex - heading: Roboto Flex — https://fonts.google.com/specimen/Roboto+Flex ## Visual Assets - Logo: https://www.xylem.com/images/xylem-white-logo.svg - Social card (og:image): https://www.xylem.com/siteassets/social/xylemlogofacebook600x314.png ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#0085AD, textColor=#FFFFFF, borderRadius=32px, shadow=none - buttonSecondary: background=transparent, textColor=#FFFFFF, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: industrial and commercial sectors ## Valor Water Analytics Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Xylem Vue | Xylem US** - Image: https://www.xylem.com/en-us/resources/case-studies/real-time-digital-analytics-identifies-more-than-180-million-gallons/contentassets/cs_richmond_feature_image_1354x903.jpg?width=700&height=0&quality=65&rmode=min&bgcolor=ffffffff&format=webp - Source: https://www.valorwater.com/ - **Xylem Vue | Xylem US** - Image: https://www.xylem.com/en-us/brand/xylem-vue/platform/drinking-water/contentassets/064_low-1.jpg?width=250&height=150&quality=65&rmode=min&bgcolor=ffffffff&format=webp - Source: https://www.valorwater.com/ - **Xylem Vue | Xylem US** - Image: https://www.xylem.com/en-us/resources/case-studies/hot-springs-increasing-system-visibility-and-reducing-non-revenue-water/contentassets/xv_hot-springs_795x265.png?width=700&height=0&quality=65&rmode=min&bgcolor=ffffffff&format=webp - Source: https://www.valorwater.com/ - **Valor Water Analytics | TechCrunch** - Image: https://techcrunch.com/wp-content/uploads/2023/08/jv7m0ppwagfxesrhoksp.jpg - Source: https://techcrunch.com/startup-battlefield/company/valor-water-analytics/ - **Aclara and Valor Water Analytics Form Strategic Alliance to Serve Water Utilities** - Image: https://mma.prnewswire.com/media/520378/Aclara_Valor_Water.jpg?p=twitter - Source: https://www.prnewswire.com/news-releases/aclara-and-valor-water-analytics-form-strategic-alliance-to-serve-water-utilities-300469766.html - **Valor Water Analytics | Stout Street Portco** - Image: https://cdn.prod.website-files.com/61ba59af0044f35a3af50671/61d7142b0be7bf506ec5d0d3_valor.jpg - Source: https://www.stoutstreetcapital.com/portco/valor-water-analytics ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto Flex", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Inter", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial Nova", "role": "body" } ], "colors": { "primary": "#003E51", "secondary": "#007DA3", "accent": "#0085AD", "background": "#FFFFFF", "textPrimary": "#0085AD", "link": "#0085AD" }, "typography": { "fontFamilies": { "primary": "Roboto Flex", "heading": "Roboto Flex" }, "fontStacks": { "heading": [ "Roboto Flex", "Roboto", "Inter", "Helvetica Neue", "Arial Nova", "Nimbus Sans", "Arial", "sans-serif" ], "body": [ "avenirnextltpro-regular", "sans-serif" ], "paragraph": [ "Roboto Flex", "Roboto", "Inter", "Helvetica Neue", "Arial Nova", "Nimbus Sans", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "24px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "15px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#0085AD", "textColor": "#FFFFFF", "borderRadius": "32px", "borderRadiusCorners": { "topLeft": "32px", "topRight": "32px", "bottomRight": "32px", "bottomLeft": "32px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://www.xylem.com/images/xylem-white-logo.svg", "favicon": null, "ogImage": "https://www.xylem.com/siteassets/social/xylemlogofacebook600x314.png", "logoHref": "/en-us/", "logoAlt": "Xylem - Home" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Xylem' from the page title and URL.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Read More", "reasoning": "Button #0 has a vibrant brand color background (#0085AD) and action-oriented text ('Read More'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Let's Talk", "reasoning": "Button #1 has a transparent background, which is distinct from the primary button's vibrant color, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "industrial and commercial sectors" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Xylem' from the page title and URL.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```