# ValueMate Brand Identity A complete profile of **ValueMate**'s visual system — colors, typography, components, and personality — extracted from https://valuemate.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/valuemate - Machine-readable JSON: https://characterquilt.com/branding/valuemate.json - Per-page llms.txt: https://characterquilt.com/branding/valuemate/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #8B9CF6 | | Body Font | THICCCBOI Medium | | Heading Font | THICCCBOI Semi Bold | ## Color Palette - primary: #0000EE - secondary: #141023 - accent: #8B9CF6 - background: #07070B - textPrimary: #07070B - link: #8B9CF6 ## Typography - primary: THICCCBOI Medium — https://fonts.google.com/specimen/THICCCBOI+Medium - heading: THICCCBOI Semi Bold — https://fonts.google.com/specimen/THICCCBOI+Semi+Bold ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/iGyvGEPLHa2o2PE0uaJvUl91FCQ.png - Social card (og:image): https://framerusercontent.com/images/2l0PPZmVjIVQoeTi8XSf6jpyDk.png ## UI Components - input: background=#363636, textColor=#FFFFFF, borderColor=null, borderRadius=8px, shadow=none - buttonPrimary: background=#07070B, textColor=#0000EE, borderRadius=40px, shadow=rgba(255, 77, 117, 0.4) -4px 4px 10px 0px inset, rgba(0, 0, 0, 0.25) 0px 2px 4px 0px - buttonSecondary: background=#0E0E11, textColor=#0000EE, borderRadius=40px, shadow=rgba(76, 76, 76, 0.25) 0px 6px 3px 0px inset ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals seeking AI solutions ## ValueMate Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **ValueMate | AI Appraisals** - Image: https://framerusercontent.com/images/2l0PPZmVjIVQoeTi8XSf6jpyDk.png - Source: https://valuemate.ai/google-sheets/from-form-numbers-to-data-points-how-the-new-urar-changes-appraisal-orders - **ValueMate | AI Appraisals** - Image: https://framerusercontent.com/images/aNGykEjYXCrvvMlQZt2DboesVno.png?lossless=1 - Source: https://valuemate.ai/ - **ValueMate | AI Appraisals** - Image: https://framerusercontent.com/images/TYud6EPzu9XI69ZMZz7BvDRKLk.png?lossless=1 - Source: https://valuemate.ai/ - **ValueMate | AI Appraisals** - Image: https://framerusercontent.com/images/kcqVwyaKXYJYqldUwEy0ceKtP4.png - Source: https://valuemate.ai/ - **ValueMate | AI Appraisals** - Image: https://framerusercontent.com/images/euXBj3nj5yDHDKMV4NoiocpRQ.png - Source: https://valuemate.ai/ - **ValueMate | AI Appraisals** - Image: https://framerusercontent.com/images/nqxZLmG8aVhlGTyxKmWCyunBqHY.png - Source: https://valuemate.ai/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "THICCCBOI Medium", "role": "body" }, { "family": "THICCCBOI Semi Bold", "role": "heading" }, { "family": "THICCCBOI Light", "role": "body" }, { "family": "THICCCBOI Bold", "role": "heading" } ], "colors": { "primary": "#0000EE", "secondary": "#141023", "accent": "#8B9CF6", "background": "#07070B", "textPrimary": "#07070B", "link": "#8B9CF6" }, "typography": { "fontFamilies": { "primary": "THICCCBOI Medium", "heading": "THICCCBOI Semi Bold" }, "fontStacks": { "heading": [ "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "THICCCBOI Light", "sans-serif" ] }, "fontSizes": { "h1": "12px", "h2": "12px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#363636", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#07070B", "textColor": "#0000EE", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "rgba(255, 77, 117, 0.4) -4px 4px 10px 0px inset, rgba(0, 0, 0, 0.25) 0px 2px 4px 0px" }, "buttonSecondary": { "background": "#0E0E11", "textColor": "#0000EE", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "rgba(76, 76, 76, 0.25) 0px 6px 3px 0px inset" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/iGyvGEPLHa2o2PE0uaJvUl91FCQ.png", "ogImage": "https://framerusercontent.com/images/2l0PPZmVjIVQoeTi8XSf6jpyDk.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is the only candidate, visible, and links to the homepage, aligning with the brand 'ValueMate'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "The 'Get Started' button is typically the primary CTA due to its action-oriented text, encouraging users to begin their journey with the service." }, "secondary": { "index": 1, "text": "Talk to a Founder", "reasoning": "The 'Talk to a Founder' button serves as a secondary action, offering a more personalized engagement option." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals seeking AI solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is the only candidate, visible, and links to the homepage, aligning with the brand 'ValueMate'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```