# Vanhawks Brand Identity

A complete profile of **Vanhawks**'s visual system — colors, typography, components, and personality — extracted from http://vanhawks.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vanhawks
- Machine-readable JSON: https://characterquilt.com/branding/vanhawks.json
- Per-page llms.txt: https://characterquilt.com/branding/vanhawks/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #09757A |
| Accent | #111111 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #09757A
- secondary: #00A4A6
- accent: #111111
- background: #FFFFFF
- textPrimary: #111111
- link: #D8EFEF

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Logo: https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg
- Favicon: https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192

## UI Components

- buttonPrimary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to purchase domains

## Vanhawks Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **After Misjudging Market, Connected Bike Maker Vanhawks Has Been Resurrected  with a New Approach | National Crowdfunding & Fintech Association of Canada**
  - Image: https://ncfacanada.org/wp-content/uploads/2014/12/vanhawks-kickstarter.jpg
  - Source: https://ncfacanada.org/after-misjudging-market-connected-bike-maker-vanhawks-has-been-resurrected-with-a-new-approach/
- **Vanhawks reportedly lays off entire staff after running out of money |  BetaKit**
  - Image: https://cdn.betakit.com/wp-content/uploads/2014/05/park-bench-full-scaled.jpg
  - Source: https://betakit.com/vanhawks-lays-off-entire-staff-after-running-out-of-money/
- **​​Five Reasons to Get a Vanhawks Valour Carbon Fiber Bicycle | Men's Health**
  - Image: https://hips.hearstapps.com/hmg-prod/images/701/p-1-vanhawks-bike-1515513603.jpg?crop=1xw:0.883xh;center,top&resize=1200:*
  - Source: https://www.menshealth.com/trending-news/a19545657/vanhawk-valour-carbon-fiber-bike-review/
- **Vanhawks Valour Is The World's First Connected Carbon Fibre Bicycle**
  - Image: https://cdn.thecoolist.com/wp-content/uploads/2014/05/Vanhawks-Valour-Connected-Bike-6.jpg
  - Source: https://www.thecoolist.com/vanhawks-valour-smart-bike/
- **Vanhawks acquired by Ontario-based automotive parts manufacturer Warren  Industries | BetaKit**
  - Image: https://cdn.betakit.com/wp-content/uploads/2017/04/vanhawks-scaled.jpg
  - Source: https://betakit.com/vanhawks-acquired-by-ontario-based-automotive-parts-manufacturer-warren-industries/
- **Vanhawks Valour, Chief of Design, Mark Remennik**
  - Image: https://i.ytimg.com/vi/QGGVUk1BPLc/maxresdefault.jpg
  - Source: https://www.markremennik.com/vanhawks-valour-designer

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#09757A",
    "secondary": "#00A4A6",
    "accent": "#111111",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#D8EFEF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg",
    "favicon": "https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192",
    "ogImage": null,
    "logoAlt": "A GoDaddy-Branded Afternic Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is the most relevant to the brand 'Afternic', as indicated by the alt text 'A GoDaddy-Branded Afternic Logo'. It is visible and has a medium size, making it suitable as the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get this domain",
      "reasoning": "The button 'Get this domain' is the only button present and uses a dark background (#111111) with white text, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase domains"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is the most relevant to the brand 'Afternic', as indicated by the alt text 'A GoDaddy-Branded Afternic Logo'. It is visible and has a medium size, making it suitable as the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```