# Varda Brand Identity

A complete profile of **Varda**'s visual system — colors, typography, components, and personality — extracted from https://www.varda.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/varda
- Machine-readable JSON: https://characterquilt.com/branding/varda.json
- Per-page llms.txt: https://characterquilt.com/branding/varda/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E6813B |
| Accent | #0A3065 |
| Body Font | MT Everyday Sans |
| Heading Font | MT Everyday Sans |

## Color Palette

- primary: #E6813B
- secondary: #90A7C7
- accent: #0A3065
- background: #333333
- textPrimary: #0A3065
- link: #0A3065

## Typography

- primary: MT Everyday Sans — https://fonts.google.com/specimen/MT+Everyday+Sans
- heading: MT Everyday Sans — https://fonts.google.com/specimen/MT+Everyday+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2086%2016%22%20fill%3D%22currentColor%22%20width%3D%22100%25%22%20class%3D%22nav-logo_wordmark%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M43.5318%207.79009H40.2499V3.6123H43.5318C45.0615%203.6123%2045.9385%204.44134%2045.9385%205.70119C45.9385%206.96105%2045.067%207.79009%2043.5318%207.79009ZM46.5548%209.99664C48.3088%209.22914%2049.4884%207.7032%2049.4884%205.70119C49.4884%202.76878%2047.3005%200.855469%2044.1481%200.855469H36.7236V15.6569H40.2517V10.5578H43.0851L46.0844%2015.666H49.968L46.5548%209.99664Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M59.6165%2012.8784H57.3064V3.6123H59.6165C62.1782%203.6123%2063.9231%205.44777%2063.9231%208.24081C63.9231%2011.0338%2062.1782%2012.8784%2059.6165%2012.8784ZM67.5459%208.24081C67.5459%203.98157%2064.3971%200.855469%2060.0121%200.855469H53.7783V15.6569H59.7824C59.8316%2015.6569%2060.0249%2015.6569%2060.0741%2015.6569C60.0942%2015.6569%2060.0541%2015.6569%2060.0741%2015.6569C64.4227%2015.6044%2067.5459%2012.4892%2067.5459%208.24081Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M23.262%2010.1596L25.6651%204.37618H25.727L28.1301%2010.1596H23.262ZM27.8202%200.855469H23.7433L17.3618%2015.6569H20.8917L22.0787%2012.8947H29.3062L30.4949%2015.6569H34.1907L27.8202%200.855469Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M74.7498%2010.1596L77.1565%204.37618H77.2185L79.6216%2010.1596H74.7498ZM79.308%200.855469H75.2311L68.8496%2015.6569H72.3777L73.5664%2012.8947H80.8031L81.99%2015.6569H85.6858L79.308%200.855469Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M13.5567%200.855469L9.07137%2011.7326H9.00756L4.52411%200.855469H0.583984L6.96184%2015.6569H11.0332L17.4111%200.855469H13.5567Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/69737782e8f70a763e5f85d4/69830f52ba9da0e44e3dba43_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/69737782e8f70a763e5f85d4/6982fee85f22aa4de2a260b2_social_facebook.png

## Brand Personality

Tone: professional · Energy: medium · Audience: aerospace industry professionals

## Varda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **An Update on Varda after W-2 • Varda Space Industries**
  - Image: https://cdn.prod.website-files.com/69737783e8f70a763e5f8683/699dd2778ae1341c41f4ce9d_1746463965-payload-3.webp
  - Source: https://www.varda.com/announcements/an-update-on-varda-after-w-2
- **About - Varda Space Industries**
  - Image: https://substackcdn.com/image/fetch/$s_!nas-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fad9a29ad-1b19-46a5-9788-532ff55d7ec3_1122x1122.png
  - Source: https://blog.varda.com/about
- **Biopharma • Varda Space Industries**
  - Image: https://cdn.prod.website-files.com/69737782e8f70a763e5f85d4/699c5b1d6b547d98d39da1b8_haley-in-the-lab_small_cropped.webp
  - Source: https://www.varda.com/biopharma
- **About - Varda Space Industries**
  - Image: https://substackcdn.com/image/fetch/$s_!sskd!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fvarda.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-1990403722%26version%3D9
  - Source: https://blog.varda.com/about
- **An Update on Varda after W-2 • Varda Space Industries**
  - Image: https://cdn.prod.website-files.com/69737783e8f70a763e5f8683/699dd2a1efc1c65876c02b66_1746464756-dsc08410-1.webp
  - Source: https://www.varda.com/announcements/an-update-on-varda-after-w-2
- **Varda Space Industries | Substack**
  - Image: https://substackcdn.com/image/fetch/$s_!cfRm!,w_1200,h_400,c_crop,f_auto,q_auto:best,fl_progressive:steep,g_auto,b_rgb:FFFFFF/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0a80dd2f-575a-4073-b645-a634f55ae475_808x321.png
  - Source: https://blog.varda.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "MT Everyday Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E6813B",
    "secondary": "#90A7C7",
    "accent": "#0A3065",
    "background": "#333333",
    "textPrimary": "#0A3065",
    "link": "#0A3065"
  },
  "typography": {
    "fontFamilies": {
      "primary": "MT Everyday Sans",
      "heading": "MT Everyday Sans"
    },
    "fontStacks": {
      "heading": [
        "MT Everyday Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "MT Everyday Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "MT Everyday Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "138.779px",
      "h2": "39.3684px",
      "body": "22.3158px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2086%2016%22%20fill%3D%22currentColor%22%20width%3D%22100%25%22%20class%3D%22nav-logo_wordmark%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M43.5318%207.79009H40.2499V3.6123H43.5318C45.0615%203.6123%2045.9385%204.44134%2045.9385%205.70119C45.9385%206.96105%2045.067%207.79009%2043.5318%207.79009ZM46.5548%209.99664C48.3088%209.22914%2049.4884%207.7032%2049.4884%205.70119C49.4884%202.76878%2047.3005%200.855469%2044.1481%200.855469H36.7236V15.6569H40.2517V10.5578H43.0851L46.0844%2015.666H49.968L46.5548%209.99664Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M59.6165%2012.8784H57.3064V3.6123H59.6165C62.1782%203.6123%2063.9231%205.44777%2063.9231%208.24081C63.9231%2011.0338%2062.1782%2012.8784%2059.6165%2012.8784ZM67.5459%208.24081C67.5459%203.98157%2064.3971%200.855469%2060.0121%200.855469H53.7783V15.6569H59.7824C59.8316%2015.6569%2060.0249%2015.6569%2060.0741%2015.6569C60.0942%2015.6569%2060.0541%2015.6569%2060.0741%2015.6569C64.4227%2015.6044%2067.5459%2012.4892%2067.5459%208.24081Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M23.262%2010.1596L25.6651%204.37618H25.727L28.1301%2010.1596H23.262ZM27.8202%200.855469H23.7433L17.3618%2015.6569H20.8917L22.0787%2012.8947H29.3062L30.4949%2015.6569H34.1907L27.8202%200.855469Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M74.7498%2010.1596L77.1565%204.37618H77.2185L79.6216%2010.1596H74.7498ZM79.308%200.855469H75.2311L68.8496%2015.6569H72.3777L73.5664%2012.8947H80.8031L81.99%2015.6569H85.6858L79.308%200.855469Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M13.5567%200.855469L9.07137%2011.7326H9.00756L4.52411%200.855469H0.583984L6.96184%2015.6569H11.0332L17.4111%200.855469H13.5567Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(207%2C%20212%2C%20217)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/69737782e8f70a763e5f85d4/69830f52ba9da0e44e3dba43_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/69737782e8f70a763e5f85d4/6982fee85f22aa4de2a260b2_social_facebook.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, which aligns with the brand 'Varda Space Industries'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "aerospace industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, which aligns with the brand 'Varda Space Industries'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```