# VAST Data Brand Identity A complete profile of **VAST Data**'s visual system — colors, typography, components, and personality — extracted from https://vastdata.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/vast-data - Machine-readable JSON: https://characterquilt.com/branding/vast-data.json - Per-page llms.txt: https://characterquilt.com/branding/vast-data/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #15243B | | Accent | #1FD9FE | | Body Font | Moderat | | Heading Font | Moderat | ## Color Palette - primary: #15243B - secondary: #0E142C - accent: #1FD9FE - background: #03142C - textPrimary: #03142C - link: #03142C ## Typography - primary: Moderat — https://fonts.google.com/specimen/Moderat - heading: Moderat — https://fonts.google.com/specimen/Moderat ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22vastWordmark%22%20width%3D%2266%22%20height%3D%2214%22%20fill%3D%22none%22%20viewBox%3D%220%200%2066%2014%22%20data-v-894932d8%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22m11.918.916-.783-.375a.919.919%200%200%200-1.23.444l-.22.414L6.235%208.77%202.788%201.4l-.22-.414a.917.917%200%200%200-1.23-.444L.556.916c-.466.219-.69.804-.474%201.273l.195.383%204.689%2010.024a1.383%201.383%200%200%200%201.248.797h.042a1.385%201.385%200%200%200%201.248-.797l4.689-10.024.195-.383c.217-.469-.007-1.054-.47-1.273ZM19.311%2012.926l.784.375a.918.918%200%200%200%201.23-.444l.22-.414%203.451-7.371%203.448%207.371.22.414a.918.918%200%200%200%201.23.444l.785-.375c.462-.221.687-.804.469-1.271l-.195-.383-4.689-10.024a1.384%201.384%200%200%200-1.248-.797h-.041a1.386%201.386%200%200%200-1.25.797l-4.688%2010.024-.195.383c-.219.467.006%201.05.47%201.27ZM47.275%203.212a.918.918%200%200%200%20.966-.882l.03-.868c.02-.512-.393-.982-.908-1.006L46.887.45h-5.413c-.03%200-.059%200-.092.004-1.433.095-3.565%201.126-3.565%203.572%200%202.487%202.104%203.599%203.236%203.846l2.823.677c.041.009.082.017.124.023.15.022.896.176.896%201.014%200%20.504-.253.801-.754.885h-5.318l-.362.005a.918.918%200%200%200-.966.883l-.03.868c-.02.512.393.982.908%201.006l.45.005h5.413c.043%200%20.086%200%20.128-.005%201.327-.123%203.301-1.196%203.301-3.647%200-2.539-2.051-3.547-3.195-3.742l-2.787-.668-.039-.008c-.042-.01-1.058-.235-1.058-1.142%200-.606.578-.769.953-.81h5.347l.388-.004ZM66%201.365a.916.916%200%200%200-.938-.914H55.5a.919.919%200%200%200-.938.914v.878c0%20.513.427.968.942.976H58.897v9.086a.914.914%200%200%200%20.56.864.919.919%200%200%200%20.355.073h.879c.512%200%20.968-.426.976-.94V3.217H65.06c.515-.007.943-.463.942-.975l-.003-.878Z%22%20data-v-894932d8%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.vastdata.com/favicon.svg - Social card (og:image): https://images.ctfassets.net/2f3meiv6rg5s/6IRQJBE0tYKgkL72dGSLVj/de8ca3aa3a605bc224e5594a1ac749dd/ai-os.jpg ## UI Components - buttonPrimary: background=#1FD9FE, textColor=#03142C, borderRadius=50px, shadow=none - buttonSecondary: background=#15243B, textColor=#FFFFFF, borderRadius=50px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## VAST Data Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Careers - Explore Job Openings - VAST Data** - Image: https://images.ctfassets.net/2f3meiv6rg5s/AwQaA1JeThO8t1ZmdzuSt/a44d37b8b39165ecd855f86e471c7f3c/john-mao-1.webp - Source: https://www.vastdata.com/careers - **VAST Data Blog - VAST Data** - Image: https://images.ctfassets.net/2f3meiv6rg5s/5Y69mg54AfT7dNvy5S1vzj/254f3fc834c05e9ea73097ddebd76365/Feature_Image_Series-F-Blog_VAST-Data.webp - Source: https://www.vastdata.com/blog - **CEO Renen Hallak: One Of Goldman Sachs' Entrepreneurs - VAST Data** - Image: https://images.ctfassets.net/2f3meiv6rg5s/6EPHRnGfJVG9eH5XObfY4V/a9c03f69010158f830bec9f7b2ca839e/VAST20260225094148_10120.jpg - Source: https://www.vastdata.com/blog/vast-data-founder-and-ceo-renen-hallak-honored-as-one-of-goldman-sachs-100-most-intriguing-entrepreneurs - **The Next Evolution of the VAST Data Platform - VAST Data** - Image: https://images.ctfassets.net/2f3meiv6rg5s/3gRMr5TMFTmd1SGFEQYHru/d57786a40205f2cf3185786e5316f8d8/smarter-ai-and-faster-insights-with-end-to-end-governance.jpg - Source: https://www.vastdata.com/blog/smarter-ai-and-faster-insights-with-end-to-end-governance - **G42 Cloud Partners with VAST Data - VAST Data** - Image: https://images.ctfassets.net/2f3meiv6rg5s/1LULoBYEQdR9qG9BbZKpdS/d7db423b89e624ccb26f34e3e0a2889e/G42Cloud_X_Vast_1_copy__1_.jpg - Source: https://www.vastdata.com/press-releases/g42-cloud-partners-with-vast - **We've Got the Write Stuff, Baby - VAST Data** - Image: https://images.ctfassets.net/2f3meiv6rg5s/6s6nTaOCaYw31IgjsjtiFB/e70ba14e0ad02a2e6e2be76efd4564dd/We_ve_Got_The_Write_Stuff__Baby_Social_.jpg - Source: https://www.vastdata.com/blog/weve-got-the-write-stuff-baby ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Moderat", "role": "body" } ], "colors": { "primary": "#15243B", "secondary": "#0E142C", "accent": "#1FD9FE", "background": "#03142C", "textPrimary": "#03142C", "link": "#03142C" }, "typography": { "fontFamilies": { "primary": "Moderat", "heading": "Moderat" }, "fontStacks": { "heading": [ "Moderat", "sans-serif" ], "body": [ "Moderat", "sans-serif" ], "paragraph": [ "Moderat", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "32px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#1FD9FE", "textColor": "#03142C", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#15243B", "textColor": "#FFFFFF", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22vastWordmark%22%20width%3D%2266%22%20height%3D%2214%22%20fill%3D%22none%22%20viewBox%3D%220%200%2066%2014%22%20data-v-894932d8%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22m11.918.916-.783-.375a.919.919%200%200%200-1.23.444l-.22.414L6.235%208.77%202.788%201.4l-.22-.414a.917.917%200%200%200-1.23-.444L.556.916c-.466.219-.69.804-.474%201.273l.195.383%204.689%2010.024a1.383%201.383%200%200%200%201.248.797h.042a1.385%201.385%200%200%200%201.248-.797l4.689-10.024.195-.383c.217-.469-.007-1.054-.47-1.273ZM19.311%2012.926l.784.375a.918.918%200%200%200%201.23-.444l.22-.414%203.451-7.371%203.448%207.371.22.414a.918.918%200%200%200%201.23.444l.785-.375c.462-.221.687-.804.469-1.271l-.195-.383-4.689-10.024a1.384%201.384%200%200%200-1.248-.797h-.041a1.386%201.386%200%200%200-1.25.797l-4.688%2010.024-.195.383c-.219.467.006%201.05.47%201.27ZM47.275%203.212a.918.918%200%200%200%20.966-.882l.03-.868c.02-.512-.393-.982-.908-1.006L46.887.45h-5.413c-.03%200-.059%200-.092.004-1.433.095-3.565%201.126-3.565%203.572%200%202.487%202.104%203.599%203.236%203.846l2.823.677c.041.009.082.017.124.023.15.022.896.176.896%201.014%200%20.504-.253.801-.754.885h-5.318l-.362.005a.918.918%200%200%200-.966.883l-.03.868c-.02.512.393.982.908%201.006l.45.005h5.413c.043%200%20.086%200%20.128-.005%201.327-.123%203.301-1.196%203.301-3.647%200-2.539-2.051-3.547-3.195-3.742l-2.787-.668-.039-.008c-.042-.01-1.058-.235-1.058-1.142%200-.606.578-.769.953-.81h5.347l.388-.004ZM66%201.365a.916.916%200%200%200-.938-.914H55.5a.919.919%200%200%200-.938.914v.878c0%20.513.427.968.942.976H58.897v9.086a.914.914%200%200%200%20.56.864.919.919%200%200%200%20.355.073h.879c.512%200%20.968-.426.976-.94V3.217H65.06c.515-.007.943-.463.942-.975l-.003-.878Z%22%20data-v-894932d8%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.vastdata.com/favicon.svg", "ogImage": "https://images.ctfassets.net/2f3meiv6rg5s/6IRQJBE0tYKgkL72dGSLVj/de8ca3aa3a605bc224e5594a1ac749dd/ai-os.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'VAST Data'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Explore the AI OS", "reasoning": "Button #0 has a vibrant blue background (#1FD9FE), which is a strong indicator of a primary CTA. The text 'Explore the AI OS' is action-oriented, aligning with primary CTA characteristics." }, "secondary": { "index": 1, "text": "Read the News", "reasoning": "Button #1 has a neutral background color (#15243B) and less action-oriented text ('Read the News'), making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'VAST Data'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```