# Vastrm Brand Identity

A complete profile of **Vastrm**'s visual system — colors, typography, components, and personality — extracted from http://vastrm.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vastrm
- Machine-readable JSON: https://characterquilt.com/branding/vastrm.json
- Per-page llms.txt: https://characterquilt.com/branding/vastrm/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #147CC2 |
| Accent | #5BA0D0 |
| Body Font | Roboto |
| Heading Font | Noto Sans |

## Color Palette

- primary: #147CC2
- secondary: #61D286
- accent: #5BA0D0
- background: #F0F0F0
- textPrimary: #5BA0D0
- link: #5BA0D0

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Noto Sans — https://fonts.google.com/specimen/Noto+Sans

## Visual Assets

- Logo: https://d2b8txusv9pkv9.cloudfront.net/public/images/vastrmlogo2014.png
- Favicon: https://d2b8txusv9pkv9.cloudfront.net/public/images/favicon.ico

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#767676, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: men interested in premium apparel

## Vastrm Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Vastrm Premium Men's Apparel**
  - Image: https://d2b8txusv9pkv9.cloudfront.net/public/images/designer_polo/p2766-z4.jpg
  - Source: https://vastrm.com/polo/made-to-measure-polo-shirt-in-red-comfort-pique-solomeo
- **Vastrm Premium Men's Apparel**
  - Image: https://d2b8txusv9pkv9.cloudfront.net/public/images/designer_polo/p2351-z1.jpg
  - Source: https://vastrm.com/polo/made-to-measure-hoodie-in-black-comfort-pique-pk
- **Vastrm Premium Men's Apparel**
  - Image: https://d2b8txusv9pkv9.cloudfront.net/public/images/designer_polo/p2338-z4.jpg
  - Source: https://www.vastrm.com/polo/made-to-measure-polo-shirt-in-white-interlock-palms
- **Vastrm Premium Men's Apparel**
  - Image: https://d2b8txusv9pkv9.cloudfront.net/public/images/designer_polo/p2316-z1.jpg
  - Source: https://www.vastrm.com/polo/made-to-measure-polo-shirt-in-orange-stripe-comfort-pique-beachclub
- **Vastrm Premium Men's Apparel**
  - Image: https://d2b8txusv9pkv9.cloudfront.net/public/images/designer_polo/p2352-z3.jpg
  - Source: https://vastrm.com/polo/made-to-measure-hoodie-in-tangerine-lightweight-comfort-pique-pk
- **Vastrm Premium Men's Apparel**
  - Image: https://d2b8txusv9pkv9.cloudfront.net/public/images/designer_polo/p2766-z2.jpg
  - Source: https://vastrm.com/polo/made-to-measure-polo-shirt-in-red-comfort-pique-solomeo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "heading"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#147CC2",
    "secondary": "#61D286",
    "accent": "#5BA0D0",
    "background": "#F0F0F0",
    "textPrimary": "#5BA0D0",
    "link": "#5BA0D0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Noto Sans"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "24px",
      "body": "11px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://d2b8txusv9pkv9.cloudfront.net/public/images/vastrmlogo2014.png",
    "favicon": "https://d2b8txusv9pkv9.cloudfront.net/public/images/favicon.ico",
    "ogImage": null,
    "logoHref": "https://vastrm.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, large, and links to the homepage, matching the brand Vastrm from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "men interested in premium apparel"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, large, and links to the homepage, matching the brand Vastrm from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```