# Vaya Brand Identity

A complete profile of **Vaya**'s visual system — colors, typography, components, and personality — extracted from https://flyvaya.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vaya
- Machine-readable JSON: https://characterquilt.com/branding/vaya.json
- Per-page llms.txt: https://characterquilt.com/branding/vaya/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6A7282 |
| Accent | #6A7282 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #6A7282
- accent: #6A7282
- background: #F9F9F9
- textPrimary: #000000
- link: #6A7282

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.flyvaya.com/assets/vaya-logo.png
- Favicon: https://www.flyvaya.com/favicon.png
- Social card (og:image): https://flyvaya.app/logo.png

## Brand Personality

Tone: modern · Energy: medium · Audience: travel enthusiasts

## Vaya Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Vaya - Find your next vacation**
  - Image: https://www.flyvaya.com/assets/app-screenshot.webp
  - Source: https://flyvaya.com/
- **Vaya - Find your next vacation**
  - Image: https://www.flyvaya.com/assets/vaya-logo.png
  - Source: https://flyvaya.com/
- **Vaya - E-commerce Elementor Template Kit by C-Kav | ThemeForest**
  - Image: https://market-resized.envatousercontent.com/themeforest.net/files/389118670/cover-image.jpg?auto=format&q=94&cf_fit=crop&gravity=top&h=8000&w=590&s=56dc824c6ff17020cbe099697787139979c189da2187e02c3b6010a3fe0bf70a
  - Source: https://themeforest.net/item/vaya-ecommerce-elementor-template-kit/37285596?srsltid=AfmBOorvHP2PPFJmV8pFfdkLRXXvjHxcAQTziPZyIG3MpC7xpp8CumpL
- **Vaya Health Behavioral Health Impact NC 2025**
  - Image: https://www.vayahealth.com/wp-content/uploads/2026/03/2025_impact_report_banner_1920x548.webp
  - Source: https://www.vayahealth.com/news-and-stories/vaya-health-marks-a-year-of-progress-and-prepares-for-2026/
- **Vaya - E-commerce Elementor Template Kit by C-Kav | ThemeForest**
  - Image: https://s3.envato.com/files/389118672/screenshots/11_error404.jpg
  - Source: https://themeforest.net/item/vaya-ecommerce-elementor-template-kit/37285596?srsltid=AfmBOoqSTTgHV1N2hJH4a-LAfc4N0A9IphuDPuNK57LoqZo2wCNnI9tY

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6A7282",
    "accent": "#6A7282",
    "background": "#F9F9F9",
    "textPrimary": "#000000",
    "link": "#6A7282"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://www.flyvaya.com/assets/vaya-logo.png",
    "favicon": "https://www.flyvaya.com/favicon.png",
    "ogImage": "https://flyvaya.app/logo.png",
    "logoHref": "/",
    "logoAlt": "Vaya"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand name 'Vaya'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "travel enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand name 'Vaya'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```