{
  "name": "Vectara",
  "slug": "vectara",
  "domain": "https://www.vectara.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#5E616E",
      "secondary": "#9194A1",
      "accent": "#1A79FF",
      "background": "#F9FAFB",
      "textPrimary": "#1C1D22",
      "link": "#1A79FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "__esbuild_c0a8e9",
          "__esbuild_Fallback_c0a8e9",
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "body": [
          "Inter",
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "Inter",
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "40px",
        "body": "22px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#1A79FF",
        "textColor": "#FFFFFF",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#121317",
        "textColor": "#F9FAFB",
        "borderColor": "#464853",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.vectara.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2F6cc3844800bc50641440fc110de5232b.svg&w=256&q=75",
      "favicon": "https://www.vectara.com/favicon/favicon.png",
      "ogImage": "https://www.vectara.com/images/social-previews/index.jpg",
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vectara'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Book a demo",
        "reasoning": "Button #2 'Book a demo' uses the vibrant brand color #1A79FF, which is consistent with the site's accent color and is action-oriented, making it the primary CTA."
      },
      "secondary": {
        "index": 3,
        "text": "Build Your First AI Agent",
        "reasoning": "Button #3 'Build Your First AI Agent' has a different background color (#121317) and serves as a secondary action, complementing the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "enterprise clients and businesses"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vectara'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vectara/e4b30dbdb7.webp",
      "alt": "Tools - Blog",
      "source_url": "https://www.vectara.com/blog/category/tools",
      "image_url": "https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F71ec1623e1f8de4db7ebda53dd9239714086d946-1418x794.png%3Frect%3D5%2C0%2C1408%2C794%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100",
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      "alt": "Blog",
      "source_url": "https://www.vectara.com/blog",
      "image_url": "https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F6bf250cac558c1adbd1032824e89a7078fa1ccde-1280x720.png%3Frect%3D3%2C0%2C1274%2C720%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vectara/1574ae19eb.webp",
      "alt": "Retrieval Augmented Generation - Blog",
      "source_url": "https://www.vectara.com/blog/category/retrieval-augmented-generation",
      "image_url": "https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F894215bcb629136ede922f074785d259c516ef65-1288x754.png%3Frect%3D0%2C14%2C1288%2C726%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100",
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    {
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      "alt": "Introducing the Next Generation of Vectara's Hallucination Leaderboard",
      "source_url": "https://www.vectara.com/blog/introducing-the-next-generation-of-vectaras-hallucination-leaderboard",
      "image_url": "https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F8a212b908aa0e5cc6e0c63b7645ba04cf09e734d-1024x1024.png%3Frect%3D0%2C223%2C1024%2C579%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100",
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    {
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      "alt": "Blog - Page 4",
      "source_url": "https://www.vectara.com/blog/page/4",
      "image_url": "https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F9252c6d46cab48c891867bcb1805e5aadc7d3e02-1536x1024.png%3Frect%3D0%2C79%2C1536%2C866%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100",
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      "alt": "Open RAG Benchmark: A New Frontier for Multimodal PDF Understanding in RAG",
      "source_url": "https://www.vectara.com/blog/open-rag-benchmark-a-new-frontier-for-multimodal-pdf-understanding-in-rag",
      "image_url": "https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2Fda79b2fcd9975681f326e885877c62b18ae8bd0d-1024x559.jpg%3Frect%3D18%2C0%2C989%2C559%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100",
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  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/vectara",
  "agent_instructions": "You are designing or implementing in Vectara's brand identity.\n\n# Brand profile\n- Company: Vectara\n- Source: https://www.vectara.com/\n- Color scheme: light\n\n# Colors\n- primary: #5E616E\n- secondary: #9194A1\n- accent: #1A79FF\n- background: #F9FAFB\n- textPrimary: #1C1D22\n- link: #1A79FF\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#1A79FF, textColor=#FFFFFF, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#121317, textColor=#F9FAFB, borderColor=#464853, borderRadius=9999px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: enterprise clients and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/vectara.json",
  "page_markdown": "# Vectara Brand Identity\n\nA complete profile of **Vectara**'s visual system — colors, typography, components, and personality — extracted from https://www.vectara.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/vectara\n- Machine-readable JSON: https://characterquilt.com/branding/vectara.json\n- Per-page llms.txt: https://characterquilt.com/branding/vectara/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #5E616E |\n| Accent | #1A79FF |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #5E616E\n- secondary: #9194A1\n- accent: #1A79FF\n- background: #F9FAFB\n- textPrimary: #1C1D22\n- link: #1A79FF\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://www.vectara.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2F6cc3844800bc50641440fc110de5232b.svg&w=256&q=75\n- Favicon: https://www.vectara.com/favicon/favicon.png\n- Social card (og:image): https://www.vectara.com/images/social-previews/index.jpg\n\n## UI Components\n\n- buttonPrimary: background=#1A79FF, textColor=#FFFFFF, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#121317, textColor=#F9FAFB, borderColor=#464853, borderRadius=9999px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: enterprise clients and businesses\n\n## Vectara Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Tools - Blog**\n  - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F71ec1623e1f8de4db7ebda53dd9239714086d946-1418x794.png%3Frect%3D5%2C0%2C1408%2C794%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100\n  - Source: https://www.vectara.com/blog/category/tools\n- **Blog**\n  - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F6bf250cac558c1adbd1032824e89a7078fa1ccde-1280x720.png%3Frect%3D3%2C0%2C1274%2C720%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100\n  - Source: https://www.vectara.com/blog\n- **Retrieval Augmented Generation - Blog**\n  - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F894215bcb629136ede922f074785d259c516ef65-1288x754.png%3Frect%3D0%2C14%2C1288%2C726%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100\n  - Source: https://www.vectara.com/blog/category/retrieval-augmented-generation\n- **Introducing the Next Generation of Vectara's Hallucination Leaderboard**\n  - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F8a212b908aa0e5cc6e0c63b7645ba04cf09e734d-1024x1024.png%3Frect%3D0%2C223%2C1024%2C579%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100\n  - Source: https://www.vectara.com/blog/introducing-the-next-generation-of-vectaras-hallucination-leaderboard\n- **Blog - Page 4**\n  - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F9252c6d46cab48c891867bcb1805e5aadc7d3e02-1536x1024.png%3Frect%3D0%2C79%2C1536%2C866%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100\n  - Source: https://www.vectara.com/blog/page/4\n- **Open RAG Benchmark: A New Frontier for Multimodal PDF Understanding in RAG**\n  - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2Fda79b2fcd9975681f326e885877c62b18ae8bd0d-1024x559.jpg%3Frect%3D18%2C0%2C989%2C559%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100\n  - Source: https://www.vectara.com/blog/open-rag-benchmark-a-new-frontier-for-multimodal-pdf-understanding-in-rag\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#5E616E\",\n    \"secondary\": \"#9194A1\",\n    \"accent\": \"#1A79FF\",\n    \"background\": \"#F9FAFB\",\n    \"textPrimary\": \"#1C1D22\",\n    \"link\": \"#1A79FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"__esbuild_c0a8e9\",\n        \"__esbuild_Fallback_c0a8e9\",\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"40px\",\n      \"body\": \"22px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#1A79FF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#121317\",\n      \"textColor\": \"#F9FAFB\",\n      \"borderColor\": \"#464853\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.vectara.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2F6cc3844800bc50641440fc110de5232b.svg&w=256&q=75\",\n    \"favicon\": \"https://www.vectara.com/favicon/favicon.png\",\n    \"ogImage\": \"https://www.vectara.com/images/social-previews/index.jpg\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vectara'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Book a demo\",\n      \"reasoning\": \"Button #2 'Book a demo' uses the vibrant brand color #1A79FF, which is consistent with the site's accent color and is action-oriented, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Build Your First AI Agent\",\n      \"reasoning\": \"Button #3 'Build Your First AI Agent' has a different background color (#121317) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"enterprise clients and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vectara'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}