# Vectara Brand Identity A complete profile of **Vectara**'s visual system — colors, typography, components, and personality — extracted from https://www.vectara.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/vectara - Machine-readable JSON: https://characterquilt.com/branding/vectara.json - Per-page llms.txt: https://characterquilt.com/branding/vectara/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #5E616E | | Accent | #1A79FF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #5E616E - secondary: #9194A1 - accent: #1A79FF - background: #F9FAFB - textPrimary: #1C1D22 - link: #1A79FF ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://www.vectara.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2F6cc3844800bc50641440fc110de5232b.svg&w=256&q=75 - Favicon: https://www.vectara.com/favicon/favicon.png - Social card (og:image): https://www.vectara.com/images/social-previews/index.jpg ## UI Components - buttonPrimary: background=#1A79FF, textColor=#FFFFFF, borderRadius=9999px, shadow=none - buttonSecondary: background=#121317, textColor=#F9FAFB, borderColor=#464853, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: enterprise clients and businesses ## Vectara Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Tools - Blog** - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F71ec1623e1f8de4db7ebda53dd9239714086d946-1418x794.png%3Frect%3D5%2C0%2C1408%2C794%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100 - Source: https://www.vectara.com/blog/category/tools - **Blog** - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F6bf250cac558c1adbd1032824e89a7078fa1ccde-1280x720.png%3Frect%3D3%2C0%2C1274%2C720%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100 - Source: https://www.vectara.com/blog - **Retrieval Augmented Generation - Blog** - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F894215bcb629136ede922f074785d259c516ef65-1288x754.png%3Frect%3D0%2C14%2C1288%2C726%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100 - Source: https://www.vectara.com/blog/category/retrieval-augmented-generation - **Introducing the Next Generation of Vectara's Hallucination Leaderboard** - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F8a212b908aa0e5cc6e0c63b7645ba04cf09e734d-1024x1024.png%3Frect%3D0%2C223%2C1024%2C579%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100 - Source: https://www.vectara.com/blog/introducing-the-next-generation-of-vectaras-hallucination-leaderboard - **Blog - Page 4** - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2F9252c6d46cab48c891867bcb1805e5aadc7d3e02-1536x1024.png%3Frect%3D0%2C79%2C1536%2C866%26w%3D596%26h%3D336%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=640&q=100 - Source: https://www.vectara.com/blog/page/4 - **Open RAG Benchmark: A New Frontier for Multimodal PDF Understanding in RAG** - Image: https://www.vectara.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp0pvmro2%2Fproduction%2Fda79b2fcd9975681f326e885877c62b18ae8bd0d-1024x559.jpg%3Frect%3D18%2C0%2C989%2C559%26w%3D1408%26h%3D796%26q%3D90%26fit%3Dcrop%26auto%3Dformat&w=1920&q=100 - Source: https://www.vectara.com/blog/open-rag-benchmark-a-new-frontier-for-multimodal-pdf-understanding-in-rag ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#5E616E", "secondary": "#9194A1", "accent": "#1A79FF", "background": "#F9FAFB", "textPrimary": "#1C1D22", "link": "#1A79FF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "__esbuild_c0a8e9", "__esbuild_Fallback_c0a8e9", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "64px", "h2": "40px", "body": "22px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#1A79FF", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#121317", "textColor": "#F9FAFB", "borderColor": "#464853", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://www.vectara.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2F6cc3844800bc50641440fc110de5232b.svg&w=256&q=75", "favicon": "https://www.vectara.com/favicon/favicon.png", "ogImage": "https://www.vectara.com/images/social-previews/index.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vectara'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a demo", "reasoning": "Button #2 'Book a demo' uses the vibrant brand color #1A79FF, which is consistent with the site's accent color and is action-oriented, making it the primary CTA." }, "secondary": { "index": 3, "text": "Build Your First AI Agent", "reasoning": "Button #3 'Build Your First AI Agent' has a different background color (#121317) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "enterprise clients and businesses" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vectara'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```