# VedaBio Brand Identity

A complete profile of **VedaBio**'s visual system — colors, typography, components, and personality — extracted from https://www.vedabio.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vedabio
- Machine-readable JSON: https://characterquilt.com/branding/vedabio.json
- Per-page llms.txt: https://characterquilt.com/branding/vedabio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111922 |
| Accent | #E3E6F0 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #111922
- secondary: #131C26
- accent: #E3E6F0
- background: #0B1016
- textPrimary: #0B1016
- link: #DFE9F4

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65fe06b998ab5f81e1a49c45/66146c51dc0b91aa95bbe325_VedaBio-logo.svg
- Favicon: https://cdn.prod.website-files.com/65fe06b998ab5f81e1a49c45/66363cd1cd2e6897f10b5918_VedaBio_Favicon-02.png

## UI Components

- buttonPrimary: background=#E3E6F0, textColor=#0B1016, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious consumers

## VedaBio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **VedaBio**
  - Image: https://cdn.prod.website-files.com/65fe09dabb94ab0bf75a6e5a/66d87629a674df5b46e86854_G%20Brett%20Robb%20Intro%20Thumbnail.jpg
  - Source: https://www.vedabio.com/post/vedabio-appoints-dr-g-brett-robb-as-senior-scientific-director-and-head-of-crispr-science
- **Careers**
  - Image: https://cdn.prod.website-files.com/65fe06b998ab5f81e1a49c45/68bf04a68ef48a1102549bfb_Khushbu_1.jpeg
  - Source: https://www.vedabio.com/careers
- **VedaBio**
  - Image: https://cdn.prod.website-files.com/65fe09dabb94ab0bf75a6e5a/67be664ed1a0a78bc1148f4e_Rachel%20Jones%2001.jpg
  - Source: https://www.vedabio.com/post/vedabio-strengthens-management-team
- **VedaBio**
  - Image: https://cdn.prod.website-files.com/65fe09dabb94ab0bf75a6e5a/68b9d46b8c90c5db084091af_Title%20Slide.webp
  - Source: https://www.vedabio.com/post/vedabio-expands-crispr-based-molecular-detection-platform-with-mammoth-biosciences-technology
- **News & Press**
  - Image: https://cdn.prod.website-files.com/65fe06b998ab5f81e1a49c45/662057d4bc0ada7fd99a7391_Group%203.webp
  - Source: https://www.vedabio.com/news-press
- **VedaBio**
  - Image: https://cdn.prod.website-files.com/65fe06b998ab5f81e1a49c45/6614878ccbcc6c4f8c70da13_our-company-1.png
  - Source: https://www.vedabio.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111922",
    "secondary": "#131C26",
    "accent": "#E3E6F0",
    "background": "#0B1016",
    "textPrimary": "#0B1016",
    "link": "#DFE9F4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "N27",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "44.8px",
      "body": "17.7778px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E3E6F0",
      "textColor": "#0B1016",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65fe06b998ab5f81e1a49c45/66146c51dc0b91aa95bbe325_VedaBio-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/65fe06b998ab5f81e1a49c45/66363cd1cd2e6897f10b5918_VedaBio_Favicon-02.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'VedaBio'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Learn More",
      "reasoning": "Button #2 has a distinct blue background (#E3E6F0) and action-oriented text 'Learn More', making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Join Our Team",
      "reasoning": "Button #0 has a transparent background with a white border, making it a suitable secondary button with less visual prominence than the primary."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'VedaBio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```