# Velos Brand Identity

A complete profile of **Velos**'s visual system — colors, typography, components, and personality — extracted from https://www.tryvelos.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/velos
- Machine-readable JSON: https://characterquilt.com/branding/velos.json
- Per-page llms.txt: https://characterquilt.com/branding/velos/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E536A4 |
| Accent | #4A03FF |
| Body Font | Inter |
| Heading Font | Figtree |

## Color Palette

- primary: #E536A4
- secondary: #0000EE
- accent: #4A03FF
- background: #FFFFFF
- textPrimary: #4E3DE3
- link: #4E3DE3

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Figtree — https://fonts.google.com/specimen/Figtree

## Visual Assets

- Logo: https://framerusercontent.com/images/oXVs7ntKdPeK9IjHUPhIQxCbaIE.svg?width=250&height=100
- Favicon: https://framerusercontent.com/images/JJRXzDSmxKcRDPvHyog7628uDf8.png
- Social card (og:image): https://framerusercontent.com/images/0eyuFy49JARfXwssMQSulkkEE.png

## UI Components

- buttonPrimary: background=#4A03FF, textColor=#0000EE, borderRadius=1000px, shadow=none
- buttonSecondary: background=#212121, textColor=#0000EE, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals seeking automation solutions

## Velos Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Velos: AI Automation For Your Back Office**
  - Image: https://framerusercontent.com/images/hLIVggvoen4itD0FXMyeoqYmtU.png?width=3600&height=1890
  - Source: https://tryvelos.com/
- **Velos: AI Automation For Your Back Office**
  - Image: https://framerusercontent.com/images/Usfsu1neJaPNmBPQM5aX9KJlyA.jpg?width=2049&height=1537
  - Source: https://tryvelos.com/about
- **Velos: AI Automation For Your Back Office**
  - Image: https://framerusercontent.com/images/yR97vaUuuWXw7aF6Fxrg2dnwQMM.png?width=1589&height=1589
  - Source: https://tryvelos.com/fullfilment-policy
- **Velos: AI Automation For Your Back Office**
  - Image: https://framerusercontent.com/images/uTP0GOCaStVk5M4o87B87XuMrs.jpg?width=1342&height=1130
  - Source: https://tryvelos.com/about
- **Velos: AI Automation For Your Back Office**
  - Image: https://framerusercontent.com/images/BjMZL7fLnFNfMJeS5N5A6ILIj8E.jpg?width=1386&height=1064
  - Source: https://tryvelos.com/about
- **Velos: AI Automation For Your Back Office**
  - Image: https://framerusercontent.com/images/eI30rPODGwnwcTsPLP8HEp2dkNo.png?width=1104&height=620
  - Source: https://tryvelos.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Figtree",
      "role": "heading"
    },
    {
      "family": "General Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E536A4",
    "secondary": "#0000EE",
    "accent": "#4A03FF",
    "background": "#FFFFFF",
    "textPrimary": "#4E3DE3",
    "link": "#4E3DE3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4A03FF",
      "textColor": "#0000EE",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#212121",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/oXVs7ntKdPeK9IjHUPhIQxCbaIE.svg?width=250&height=100",
    "favicon": "https://framerusercontent.com/images/JJRXzDSmxKcRDPvHyog7628uDf8.png",
    "ogImage": "https://framerusercontent.com/images/0eyuFy49JARfXwssMQSulkkEE.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 7,
    "reasoning": "Selected #7 because it is located in the header, links to the homepage, and matches the brand name 'Velos' inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 with text 'Book a demo' uses a vibrant blue color (#4A03FF), which is typically used for primary CTAs. The action-oriented text further supports its role as the primary button."
    },
    "secondary": {
      "index": 1,
      "text": "See more news",
      "reasoning": "Button #1 with text 'See more news' has a dark background (#212121), making it less prominent. It serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals seeking automation solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 7,
        "selectedLogoReasoning": "Selected #7 because it is located in the header, links to the homepage, and matches the brand name 'Velos' inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```