# Velum Labs Brand Identity

A complete profile of **Velum Labs**'s visual system — colors, typography, components, and personality — extracted from https://www.velum-labs.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/velum-labs
- Machine-readable JSON: https://characterquilt.com/branding/velum-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/velum-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A78BFA |
| Accent | #C4B5FD |
| Body Font | Geist |
| Heading Font | Instrument Serif |

## Color Palette

- primary: #A78BFA
- accent: #C4B5FD
- background: #0A0A0A
- textPrimary: #0A0A0A
- link: #C4B5FD

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2213%22%20height%3D%2213%22%20viewBox%3D%220%200%20200%20200%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cline%20x1%3D%22100%22%20y1%3D%2215%22%20x2%3D%22100%22%20y2%3D%22185%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%2257.5%22%20x2%3D%2226.4%22%20y2%3D%22142.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%22142.5%22%20x2%3D%2226.4%22%20y2%3D%2257.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://velum-labs.com/favicon.ico?favicon.3d43ffb1.ico
- Social card (og:image): https://velum-labs.com/og

## UI Components

- buttonPrimary: background=#0A0A0A, textColor=#FFFFFF, borderColor=#474747, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#474747, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Velum Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Velum Labs: Semantic Control Plane for Data**
  - Image: https://velum-labs.com/assets/affiliations/meiler.png
  - Source: https://velum-labs.com/
- **Velum Labs: Semantic Control Plane for Data**
  - Image: https://velum-labs.com/assets/affiliations/minerva.png
  - Source: https://velum-labs.com/
- **Velum Labs | FYI Combinator**
  - Image: https://fyicombinator.com/company/velum-labs/twitter-image?c7120b401bc24af4
  - Source: https://fyicombinator.com/company/velum-labs
- **Velum Labs**
  - Image: https://cdn.prod.website-files.com/6358ce3564ee6fb805b9e9ed/6419239c2b58e2710392b478_MicrosoftTeams-image%20(10).png
  - Source: https://www.velumlabs.com/
- **velumlabs #wearevelum #eidmubarak2026 #hariraya2026 | Velum Labs**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQGotZQQiOvfNw/feedshare-shrink_800/B56Z0D4a95JgAc-/0/1773886616552?e=2147483647&v=beta&t=rrIDdTlxq9AVtbrIXgqLnpAp8yH260W21-sTbKmFjaU
  - Source: https://www.linkedin.com/posts/velumlabs_velumlabs-wearevelum-eidmubarak2026-activity-7440728858355507200-e58m
- **Velum Labs**
  - Image: https://cdn.prod.website-files.com/6358ce3564ee6fb805b9e9ed/6419239c2b58e288e692b47e_MicrosoftTeams-image%20(11).png
  - Source: https://www.velumlabs.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#A78BFA",
    "accent": "#C4B5FD",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#C4B5FD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "92px",
      "h2": "68px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderColor": "#474747",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#474747",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2213%22%20height%3D%2213%22%20viewBox%3D%220%200%20200%20200%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cline%20x1%3D%22100%22%20y1%3D%2215%22%20x2%3D%22100%22%20y2%3D%22185%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%2257.5%22%20x2%3D%2226.4%22%20y2%3D%22142.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%22142.5%22%20x2%3D%2226.4%22%20y2%3D%2257.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://velum-labs.com/favicon.ico?favicon.3d43ffb1.ico",
    "ogImage": "https://velum-labs.com/og",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Velum Labs'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Early Access →",
      "reasoning": "Button #0 ('Get Early Access →') is likely the primary CTA due to its action-oriented text and prominent placement. It encourages users to engage with the service directly, which is a common primary action."
    },
    "secondary": {
      "index": 5,
      "text": "Apply for Early Access →",
      "reasoning": "Button #5 ('Apply for Early Access →') serves as a secondary action with a transparent background, offering a similar but less immediate call to action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Velum Labs'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```