# Vendoo Brand Identity

A complete profile of **Vendoo**'s visual system — colors, typography, components, and personality — extracted from https://vendoo.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vendoo
- Machine-readable JSON: https://characterquilt.com/branding/vendoo.json
- Per-page llms.txt: https://characterquilt.com/branding/vendoo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #653CC9 |
| Accent | #04E1CB |
| Body Font | Mulish |
| Heading Font | Mulish |

## Color Palette

- primary: #653CC9
- secondary: #7F56D9
- accent: #04E1CB
- background: #FFFFFF
- textPrimary: #000000
- link: #997EB6

## Typography

- primary: Mulish — https://fonts.google.com/specimen/Mulish
- heading: Mulish — https://fonts.google.com/specimen/Mulish

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/62266c7b9c2bed88d127c893_Vendoo%20logo%20-%20For%20color%20BG-01.svg
- Favicon: https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/5f8f5db218a3a29a4e794180_ISO-32.png
- Social card (og:image): https://cdn.prod.website-files.com/5f89bd7b1a596e191546ab56/67b35976a168bfaf3a19d573_home-page-open-graphic-2.png

## UI Components

- buttonPrimary: background=#04E1CB, textColor=#22194D, borderRadius=40px, shadow=rgba(74, 58, 255, 0.1) 0px 3px 8px 0px
- buttonSecondary: background=#FFFFFF, textColor=#373069, borderRadius=40px, shadow=rgb(227, 221, 238) 0px 0px 4px 0px

## Brand Personality

Tone: modern · Energy: high · Audience: online sellers and resellers

## Vendoo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **When and How to Block an eBay Buyer - A Cheatsheet for Sellers**
  - Image: https://uk.blog.vendoo.co/hubfs/Guide%20to%20Depop%20Fees_Mesa%20de%20trabajo%201_9_11zon.jpg
  - Source: https://uk.blog.vendoo.co/when-and-how-to-block-an-ebay-buyer-a-cheatsheet-for-sellers
- **Vendoo Product Updates for February 2026**
  - Image: https://blog.vendoo.co/hubfs/Product-Updates-February-2026---Blog-post-.jpg
  - Source: https://blog.vendoo.co/vendoo-product-updates-for-february-2026
- **A Reseller's Guide to Vintage Fashion and Best Vintage Brands to Sell**
  - Image: https://blog.vendoo.co/hubfs/Vintage-Fashion-Throughout-History--A-Reseller%E2%80%99s-Guide-for-Sourcing%2C-Identifying%2C-Dating%2C-and-Selling-Vintage-Style_30.jpg
  - Source: https://blog.vendoo.co/a-resellers-guide-to-vintage-fashion
- **AI for Resellers: Harness The Power of ChatGPT and Grow Your Business**
  - Image: https://blog.vendoo.co/hubfs/Harness-the-Power-of-AI-and-ChatGPT-to-grow-your-reselling-business.png
  - Source: https://blog.vendoo.co/harness-the-power-of-ai-and-chatgpt-to-grow-your-reselling-business
- **Vendoo users who are new to Poshmark can win $1,500**
  - Image: https://marketing.vendoo.co/hubfs/Visual%20concept@2x.png
  - Source: https://marketing.vendoo.co/poshmark-giveaway
- **A Reseller's Guide to Keywords and SEO**
  - Image: https://blog.vendoo.co/hs-fs/hubfs/A-Reseller%E2%80%99s-Guide-to-Search-Engine-Optimization-and-Keywords.jpg?length=800&name=A-Reseller%E2%80%99s-Guide-to-Search-Engine-Optimization-and-Keywords.jpg
  - Source: https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mulish",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#653CC9",
    "secondary": "#7F56D9",
    "accent": "#04E1CB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#997EB6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mulish",
      "heading": "Mulish"
    },
    "fontStacks": {
      "heading": [
        "Mulish",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Mulish",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "19px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#04E1CB",
      "textColor": "#22194D",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(74, 58, 255, 0.1) 0px 3px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#373069",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgb(227, 221, 238) 0px 0px 4px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/62266c7b9c2bed88d127c893_Vendoo%20logo%20-%20For%20color%20BG-01.svg",
    "favicon": "https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/5f8f5db218a3a29a4e794180_ISO-32.png",
    "ogImage": "https://cdn.prod.website-files.com/5f89bd7b1a596e191546ab56/67b35976a168bfaf3a19d573_home-page-open-graphic-2.png",
    "logoHref": "https://vendoo.co",
    "logoAlt": "Vendoo crossposting software logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vendoo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for Free Today!",
      "reasoning": "Button #0 has a vibrant green background (#04E1CB) and action-oriented text 'Start for Free Today!', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Watch a Demo",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and offers a secondary action 'Watch a Demo', suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "online sellers and resellers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vendoo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```